Category Archives for Monetization Basics

Websites vs Blogs: Which One Should I Use?

You’ve got the product, service, or idea ready.

You’re motivated and excited.

But where do you start?

Let me answer that: at the beginning.

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How to Increase Ad Revenue Greatly With Pagination

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how to increase ad revenue - pagination

Are you starting to feel that your ad revenues have decreased, or are you not satisfied with the revenues that you are currently getting? One quick way to help you fix that problem is by applying pagination to your content. Why? Basically, the more times an ad shows up in your content the more chances to get a click for PPC and the quicker you get to the threshold of PPV.  By adding pagination, you will increase the number of times an ad is shown from a single post by dividing it into multiple pages meaning more chances for clicks and more views for the ad. Let the Monetizepros teach you how to increase ad revenue through pagination.

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Why Implementing DFP is the Next Big Step for Your Site

Why implement DFP, Implementing DFP

It is a no brainer that Google has become one of the biggest powerhouses for delivering advertising content online. When it comes to monetization, AdSense has become the most popular advertising network relatively used by most bloggers and online publishers. This is probably because of the fact that AdSense might be the simplest monetization method that currently exists. All you really need to do is sign-up for an account and set up a few ads.

Publishers who have been in the game for some time now may have already observed that AdSense has plenty of limitations. However, Google has another advertising platform that plenty of website owners and bloggers have not yet been accustomed to. For those publishers and content creators who want to spice things up and add an extra kick to their ad revenues, this is where DoubleClick for Publishers comes in play.

DFP vs AdSense

First thing that we should consider is that DoubleClick for Publishers is an ad server while AdSense on the other hand is an ad network.

DFP doesn’t have it’s own ads. As a publisher, it provides you with an infrastructure where you can serve ads based from the optimizations you have set-up. AdSense works by helping you in finding advertisers who are interested in showing their ads on your website. The comparison is too distinct, kind of like comparing apples and peaches.

DFP vs Adsense, Implementing DFP

Introduction to DFP

DFP or DoubleClick for Publishers is basically an ad management tool that allows you to manage, schedule, deliver and sell your ad inventory. DFP gives you better control of your entire ad inventory, grants you the capabilities for better ad management, and grants you way better delivery options compared to AdSense.

Sounds interesting enough right? But how does DFP work?

Well first things first. You need to determine how much ad space you have and create ad units. These are spaces in your content where all of the ads will be showing.

After you have created an Ad unit, DFP automatically creates pieces of HTML and JavaScript code called ad tags. All you need to do next is move the ad tags to your advertising platforms and viola! Every time a user visits the platform where you moved your ad tags, the tags will automatically start to identify a specific ad unit to place ads to.

Key Features

DFP provides it’s users with a complete tool-kit which was designed to make user experience better. These features help make creating and managing your ad campaigns easier. It also provides advanced reports and impressions forecasting. Here are the key features for DFP.

Advanced Forecasting

DFP lets you calculate the estimated number of impressions that you are going to get from each ad that you are selling to the advertisers.

Central Space

DFP provides you a central space where you can monitor your traffic from all the platforms you are working on. These includes your ad networks, apps, games, and sites.

Total Revenue Optimization

DFP was designed so the users can obtain the most ad revenues it can get from each ad impression. It allows Ad Exchange and AdSense to scan and compete with other networks and identify where you can get maximum revenues from every ad impression.

Multiple Device Audience Platforms

With DFP you can deliver ads to multiple platforms such as:​

  • Websites

  • Mobile webpages

  • Mobile apps

  • Games

Aside from the amazing key features, DFP has been praised for having a simple interface with rich features. Oh yeah, I forgot to mention that it is free for the first 90M ad impressions!

increase revenue with DFP, Implementing DFP

Take The Next Big Step

Publishers and content creators who have been in the game for quite some time now know that these days relying on AdSense and on ad networks is not enough. If you want to increase your revenues by multiple folds then implementing DFP is definitely the next big step you should take. Combined with a well planned programmatic strategy you are ensured a boost in your total ad revenues. You will have your revenues skyrocketing in no time.

There is one extra thing you should know though, DFP implementation is delicate and complex. If you mess up with the optimization and set-up you might end up decreasing your revenues rather than boosting it. As publishers, remember that ad revenues are your main source of income. It is important to get the optimization right the first time!

LET THE MONETIZATION PROS DO IT

The initial set-up and optimization for DFP plays an imporant role in getting the maximum ad revenues you can potentially get. Avail Professional DFP implementation from the Monetization Pros! Let us set-up DFP for you and feel the difference when the Pros do it !


Why sign up to SiteGround?

The proliferation of internet has goaded many businesses and organizations to launch their own websites and extend their geographical reach. There are a number of web hosting service providers that can host your website on powerful servers that are housed in data centers. However, very few service providers live up to their promises and the customers have no other choice but to repent. It is always advisable to select a web hosting service provider that can manage your backend concerns without a hassle. SiteGround is one such web hosting service that makes your life easier by delivering an impeccable and secure service.

About SiteGround

SiteGround was founded in 2004 by a group of enthusiastic tech entrepreneurs who conceptualized the company while studying at University. The founding members worked hard to turn their idea into reality and today the company has more than 400 employees who are responsible for hosting 500,000 domains. Today, the company is demonstrating its proficiency by processing more than 1500 tickets, more than 1000 phone calls and greater than 3000 chat requests per day. This people-centric company is credited for devising and developing their own customized solutions for hosting major open source applications like Joomla, WordPress, Magento and Drupal. SiteGround has partnered with Weebly, a website builder, to enable customers to build their own websites.

State of-the art infrastructure

SiteGround’s web servers are housed in data centers that are located in 5 countries, namely the USA, the Netherlands, UK, Milan and Singapore. The company uses Apache web servers, MySQL database, WHM/cPanel and PHP-based web frameworks that run on CentOS Linux-based operating system. Customers have the option of choosing the data center depending on their business needs. The data is stored on solid state drives that maximize the data-storing capacity. SiteGround uses 1H or Hive, its in-house software, for isolating and monitoring user accounts. The SiteGround team has also used LXC technology to develop SuperCacher; its very own web optimization software that guarantees maximum server uptime. The team has also developed its very highly-appreciated account isolation protocol that protects every account on the shared server.

SiteGround – Friendly and Trustworthy

SiteGround does not rely on standardized software for providing web security. Instead, the SiteGround team has handcrafted customized security solutions for their clients. Clients are now assured that their website is running on secure systems that prohibit any hacking or any other malicious activity that can harm your website. Moreover, the clients are happy with the promptness with which their issues are resolved. Every issue is detected correctly and the troubleshooting is done without any hassles. The support staff follows up with the clients in a timely manner and the tickets are resolved swiftly. SiteGround’s customer base increased exponentially in 2016-17 and the statistics provided by Web Hosting Geeks clearly reveal that major service providers are losing their customers to SiteGround.

Web Hosting Plans for Everyone

SiteGround offers three plans that are suitable for different sizes of websites, namely StartUp plan, GrowBig plan and GoGeek plan. StartUp plan is the basic plan that is devised for smaller websites. The plan starts at $3.95 per month and it includes the hosting of one website in addition to the allocation of 10GB storage space. The bandwidth offered is suitable for catering to up to 10,000 visitors a month. Under SiteGround’s StartUp plan, customers are entitled to receive support for web performance issues along with CloudFlare’s security service. Customers are also entitled to receive unlimited email storage space.

Clients with medium-sized business website can opt for GrowBig plan that starts at $5.95 per month. Customers subscribing to this plan can host multiple websites and they can avail 20GB of storage space. Additionally, the network bandwidth allocated has the capacity to accommodate 25,000 visitors per month. In addition to receiving CloudFlare’s security support, customers subscribing to GrowBig plan also receive a one year free SSL certificate and the permission of 30 backups. Like StartUp plan, the GrowBig plan also offers an unlimited email storage space.

GoGeek plan is the third plan that caters to large websites. The plan starts at $11.95 per month and it offers 30GB storage space and a bandwidth suitable for 100,000 visitors per month. Customers can avail a free SSL certificate for one year and the capability for 30 backups. Similar to other plans, the GoGeek plan also provides CloudFlare support and an unlimited email storage space. On the top of it all, GoGeek customers are privileged to have their websites hosted on better hardware. As privileged customers, businesses subscribing to GoGeek plan are entitled to get their websites audited for PCI compliance. The assessment is conducted by SiteGround who ensures that your website is compliant with data security standards.

As we have stated in our post regarding How To create a blog in less than 20 minutes we recommend choosing the "GrowBig" package as it'll let you have multiple websites, much quicker loading speeds, a free SSL certificate (worth $80+), priority support and much more! You get your bucks worth for this plan as it is effectively competitive with the GoGeek plan and it has better dollar value.

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​Dedicated Hosting

Besides providing shared web hosting, SiteGround also offers dedicated web hosting for business websites that attract huge amounts of web traffic. Businesses wishing to avail a dedicated server can opt for one of the three pricing plans, namely Entry Server, Power Server and Super Power Server. These monthly plans depend on the server resources and they start at $229, $329 and $429 respectively. SiteGround also caters to global enterprises by offering dedicated and advanced architecture to host enterprise level websites. These sites are hosted in their Chicago and Amsterdam data centers. Moreover, these sites are fully managed by personal account managers and SiteGroup is also offering customized workflow for their enterprise customers.

We recommend choosing the Power Server plan which costs only $329 per month as it will let you host your website on a top notch dedicated machine with 1TB Data, 16GB Ram, 3.50ghz clock speed, 5TB bandwidth and more! This plan gets you way better performance than the entry server plan and better dollar value than the super power server plan.

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Cloud Web Hosting

Apart from providing a shared hosting environment, SiteGround also provides cloud web hosting facility for businesses whose website traffic surges due to unprecedented popularity. SiteGround offers four pricing schemes depending on the server resources used by the websites. The four plans are Entry plan, Business plan, Business Plus plan and Super Power plan. These monthly plans start at $80, $120, $160 and $240 respectively. Each of these plans offer different resource capacities for CPU usage, memory, SSD space and data transfer.

We recommend the Business Plus plan. Not only will you be getting top 24/7 VIP support, you are also going to get 80gb solid state drive space, 5tb data transfer 8gb memory and more for only $160 per month!

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People can also opt to partner with SiteGround for reselling the allocated hard drive space and earning commissions. Resellers earn credits and make profit by buying server space at wholesale price and selling the space to different user accounts. The plans start at $42 per year and customers can use their own brand names to resell the web hosting space.

WordPress and Joomla Web Hosting Packages

Like most of its customers, SiteGround offers WordPress and Joomla hosting. SiteGround manages your installation and offers one-click installation, advanced security and automated daily backups with page caching. Customers can login to the WordPress and Joomla setup for creating pages, posts and galleries. Moreover, customers get free domain name along with free account transfer. The plans for WordPress and Joomla web hosting are similar to the pricing plans under shared web hosting. Customers can also use Softaculous, SiteGround’s application library, to manage their own sites. One can also use the Clef plugin to login to their WordPress site using a mobile phone. These advanced features have given SiteGround an edge over its competitors.

Conclusion

SiteGround proves to be a perfect choice for those customers who have varying needs for launching their websites. SiteGround is not only positioned to host small to medium-sized websites but also well-equipped to become a total web hosting solutions provider.

SiteGround proves to provide one of the most reliable and competitive hosting services available. To kick-off your ventures with your blog or website hosting here is an exclusive coupon code you can use to receive a 60% discount. This coupon is exclusive to all our MonetizePros readers. Our SiteGround coupon will allow you to experience significant savings on SiteGround’s services. So what are you waiting for? Claim the deal and start getting hosting from SiteGround.

Click on the blue link below to claim a 60% discount given to MonetizePros readers - this includes free migration and a free domain name. SiteGround is one of the most popular WordPress hosts and they’re highly respected in the industry. Ultra fast site speeds, excellent 24/7 support and next-level security is what you’ll be getting - claim the deal!
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Which Ad Networks Will Go Bankrupt Next

2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many publishers that used to run them and still have not been paid by them. Mode Media used to be worth over $1 billion and is now bankrupt. Publishers are unsure if they’ll ever receive a penny from Mode Media’s unpaid ad revenues.Continue reading

Best AdSense Alternatives of 2018

Last updated on June 20, 2018

Contrary to popular belief, Google AdSense is not the only high paying option for publishers today. There are many networks on the market today providing similar if not a better offering than AdSense. Besides the question of rates, publishers also seek for other AdSense alternatives for a variety of reasons including the difficulties involved in getting your AdSense account approved and pursuit for additional income streams. If you are looking for 2017 AdSense alternatives, for whatever reason, here are several lucrative choices to look at.

  1. DoubleClick Ad Exchange (AdX)

adexchange AdSense Alternative 2017

This is one of the best ad networks for publishers today but getting accepted is a bit of a challenge. It is an invite-only network that only accepts premium publishers. However, if accepted you stand to earn very good returns. AdX is one of the highest paying AdSense alternatives. For instance, 20% of Google’s revenue share comes from AdX which means the overall CPM/CPC you can get from AdX ads is normally higher than AdSense. AdX basically has a higher CPC per click than almost every other ad network. Google will even assign to you a dedicated account manager who’ll help you maximize revenue from your traffic. Remember you can only get an AdX account if you are a premium publisher with a site or sites that receive over 20 million visitors every month.

The true power of AdX is unlocked when integrated into DoubleClick for Publishers (DFP) a Google owned ad server. It is a free ad server (For the first 90MM non-Google ad impressions), the most popular ad server in the world especially amongst the largest publishers in the world. This is because there is no ad server that monetizes programmatic revenue better. Why is that? AdX’s ability to integrate with DFP called dynamic allocation. It enables AdX to run only when it is the highest paying ad network. Therefore, you know you are earning max revenue every time AdX wins an ad impression.

If you’d like to get access to AdX’s exclusive demand, you can apply here and get an optimal setup by the experts.

  1. DistrictM

DistrictM AdSense AlternativeDistrictM has been one of the fastest growing header bid networks in the industry. They are based out of Montreal, Canada and have delved deep into the header bid auction for some strong performance. They are easy to onboard, support is great, payments are quick and publishers report they are easy to work with. If you are a publisher that is running header bidding, don’t hesitate to add DistrictM to your header bid stack.

  1. Index Exchange

indexexchange AdSense Alternative 2017

Index Exchange, formerly known as Casale Media, is a header bid exchange that brings together sellers and buyers of digital media. It is ranked among the top premier ad tech networks in the world with high advertiser demand. The only drawback is its lack of transparency. Index Exchange is quite popular with publishers and advertisers alike primarily because it provides statistics such as ad impressions and clicks in real time. The network has its headquarters in Toronto with branches in London, San Francisco, and New York City. With more than 50,000 brand buyers in partner networks across the globe, Index Exchange is a lucrative choice for publishers seeking for the highest paying alternatives to AdSense in 2017.

  1. Facebook Audience Network

facebook audience network AdSense Alternative 2017

Facebook Audience Network (FAN), in its current state, is a mobile ad network run by Facebook. It is a collection of premium mobile apps and websites through which over 2 million Facebook advertisers serve their ads. Advertisers on Facebook Audience Network use the same targeting, monitoring, and measurement tools found on Facebook ads that serve on Facebook.com. As a FAN publisher, you have the option of adding the FAN code to your mobile website or apps and earn revenue when users click on ads placed in your app or mobile website. You basically earn a revenue share of what the advertiser spends on Facebook.

The main advantage FAN has over AdSense lies in its higher eCPMs from more integrated native ads and a powerful header bid solution. Most advertisers are drawn to Facebook because of the social network’s more comprehensive data about consumers. This creates higher bids and in turn higher eCPMs for publishers. If you are a publisher seeking for a better alternative to AdSense in 2017 or simply want an additional source of income, then Facebook Audience Network is definitely worth checking.

  1. Media.net

medianet AdSense Alternative 2017

Media.net is another great option for publishers seeking to maximize earnings from their traffic because it serves contextual ads primarily from the Yahoo Bing network. The network comprises of a majority of local and international advertisers who ensure that all publishers get a 100% fill rate for virtually all verticals and ad formats. Some of the major publishers on this network include leading magazines such as Forbes, Cosmopolitan, and Reuters, which should give you a basic idea of how high eCPMS can go in this network.

Another great thing about this network is the fact that it supports all the standard IAB sizes. You can get access to the best quality ads from most key demand side platforms (DSPs). Media.net supports multiple ad formats including display units, desktop interstitial, mobile docked ads, and in-content native ads. Their model is basically CPC, CPM, and CPA with a heavy waiting towards CPC. Keep a close eye on Media.net as well, they plan on opening up their header bid solution in 2017. To apply to Media.net, Click Here.

  1. TripleLift

triplelift AdSense Alternative 2017

TripleLift is a major player in in-content native advertising. The network has more than 2300 publishers serving ads from a pool of over 400 major advertisers including Microsoft, Land Rover, Nissan, AT&T, Kraft, Campbells, and Jet Blue just to mention a few. A few of its major publishers include publications such as Men’s Fitness, USA Today, Conde Nast, eHow, Atlantic Media, Hearst etc. With such a clientele, this is definitely one of the highest paying AdSense alternatives on the ad market today.

Triple Lift’s header bid solution performs much better than their managed demand solution. For each publisher Triple Lift works with, they customize their creatives to the layout of the publisher to ensure high integration and CTRs. This combined with the optimal setup of header bidding is a lethal combination. Triple Lift tends to perform better than most header bid networks for social content sites within in-content ad placements.

  1. Yieldbot

yieldbot AdSense Alternative 2017

From its headquarters in New York City, Yieldbot provides a performance-based marketplace where advertisers can target consumers in real-time from premium publisher traffic. Yieldbot has 100% unique demand so if you’re worried about problematic ads slipping through, don’t worry, Yieldbot is one of the safest. The company was founded in 2010 but has emerged as a key player in the ad industry mainly because it connects agencies, brands, and advertisers with top publishers. With over 1 billion monthly site sessions, Yieldbot provides a more lucrative option to AdSense for mobile. It is a mobile ad network that supports multiple platforms including apps, games, and brands. They support mobile video content, rich media such as interstitials and expendables, tablet offers, and even incentivized traffic.

Unlike the rest of the ad networks on this list, Yieldbot is 100% header bidding. They do not offer managed demand because they know it’s a thing of the past. If you’re running header bidding and have a lot of mobile traffic, definitely add Yieldbot to your header container. You will not have to worry about malvertising sneaking through or managing passbacks with Yieldbot demand.

  1. bRealtime

brealtime AdSense Alternative 2017

If you are a publisher seeking for a global, programmatic marketplace with the highest yield and access to a large number of advertisers and DSPs, then bRealtime is the right network for you. They have good relationships with top media buyers who provide lucrative monetization solutions for display, video, and mobile content. It is a CPM/CPC advertising network with a minimum payout threshold of just $100 paid on NET 30 basis. bRealtime’s managed demand solution guarantees 100% fill with other tags that can be set with min CPMs and passbacks.

 

By far, bRealtime’s best offering is their header bid solution. Publishers with traffic from around the world will get a lot of value from adding bRealtime to their header bid demand. bRealtime tends to have high win rates for international traffic and will increase the fill rate because they will bid for the less lucrative countries as well. We call these header bid networks “vacuum bidders” because they buy the lower value bids as well which is also valuable to publishers for increasing page RPMs. bRealtime is easy to work with and their header bid solution is a great AdSense alternative in 2017.

  1. DistrictM

districtm AdSense Alternative 2017

Founded by industry veterans with the aim of developing a simple but powerful advertising solution, DistrictM provides publishers with fast earnings, control over ads, and higher revenue. The network currently boasts over 3200 publishers, 62 billion monthly ad requests and a high percentage of revenue increase. This is mainly because of their header bid solution. They have strong win rates and high CPMs for all tier 1 countries.

The network has previously earned industry recognition from leading bodies such as Deloitte who ranked it among the top 50 Technology Fast companies in 2015, and as one of the six most promising digital tech companies by their Canadian Technology Accelerator. For that reason, don’t forget about this AdSense alternative.

  1. PulsePoint

pulsepoint AdSense Alternative 2017

PulsePoint is a top Google AdSense alternative on the market today because of their ease of implementation and strong header bid performance. The network handles over 110 billion ad transactions monthly. It is a major player in data-driven ad optimization, processing around 20 TB of data daily. They ensure better targeting and relevance via their proprietary contextual system. PulsePoint publishers have a good opportunity to monetize impressions many buyers would simply ignore in other platforms such as AdSense. It is a free-to-join network with a CPM model and zero minimum traffic requirements.

Their managed solution is decent as well offering standard IAB sizes and an intuitive passback setup system. They have a low minimum payout threshold of $50 for all payment options. Publishers are paid via PayPal, eCheck, Wire Transfer, and Check. Watch out for malvertising and other problematic ads coming through. PulsePoint falls short in ad QA. Despite that drawback, PulsePoint is still a top 10 AdSense alternative of 2017.

  1. AOL Advertising

aoladvertising AdSense Alternative 2017

AOL advertising is done via their display ad department simply known as Advertising.com. It is one of the most popular ad networks for both publishers and advertisers primarily because of its data and insights technology. They are a CPM, CPA, and CPC model network with over 30 content verticals. On average, Advertising.com serves close to 2 billion impressions per day. It is that huge. However, to be approved as a publisher your sites must have a minimum of around 300,000 impressions per month. Their managed demand about 7 years ago was known to have even larger reach than Google. Since then, AOL has seen a large drop in market share.

With header bidding, AOL has seen a bit of a resurgence and has decent win rates for US traffic. If you are running header bidding, it is worth adding AOL to your header bidding stack as an AdSense alternative.

  1. Sekindo

sekindo AdSense Alternative 2017

Sekindo is known as an in-banner video (IBV) AdSense alternative. Sekindo is quite popular for its 100% fill rate especially from tier 1 geo-locations such as US, UK, Australia, and Canada. They offer publishers the best way to monetize desktop ad units. It is a great alternative to AdSense for publishers with enough traffic volumes in those geos. They are now making a move away from the 300×250 videos that tend to hurt user experience and towards standard banner inventory from unique demand via header bidding. We’ve noticed that their CPMs and win rates have improved over the past 6 months. We would not be surprised if they became a major AdSense alternative late in 2017 for header bidding.

Sekindo has a very intuitive interface with hourly reporting. Publishers are assigned account managers who are quite helpful and responsive to queries and requests for monetization assistance. Each of their tags is geo-targeted, meaning you get a unique tag for each geo. Sekindo offers publishers NET 30 payment terms with a minimum payout threshold of $50. Their offers are mainly CPC and CPM. There are no minimum traffic requirements to join the network but each of your sites will have to be vetted first before approval. We recommend to turn off IBV ads whether you’re running managed demand or header bidding because those videos can run infinite loops and crash your users’ browsers. Short of the IBV issue, Sekindo is a great AdSense alternative!

  1. AppNexus

appnexus AdSense Alternative 2017

This is basically a network that provides an ad tech infrastructure. They are an ad exchange that connects advertisers, DSPs and publishers. They have an efficient platform that provides a real-time bidding marketplace based on demand and supply of ad space. This marketplace is run on publisher sites via header bidding. Appnexus used to only partner with other ad networks to run their demand, however, they are now an AdSense alternative as they partner directly with premium publishers.

AppNexus supports multiple platforms including IOS, Android, and mobile web. Their ad models include CPA, CPC, and CPM. They support different ad formats such as banners, text ads, rich media, and video. Their key markets include US, UK, Australia, Canada, Germany, and France. For publishers, it can be tough to work with them. They are very short on support staff and their business team tends to work very slowly. If you can tolerate a lack of support then Appnexus is a worthy 2017 AdSense alternative to include in your header bid stack.

  1. Sharethrough

sharethrough AdSense Alternative 2017

Founded way back in 2008, this is one of the most sophisticated ad automation companies that provides real-time buying, sale, and management of in-feed native advertising. It is a modern content driven mobile-first platform where publishers can monetize their sites with premium ads. The company has several platforms such as the Sharethrough Exchange (STX) which is recognized as the largest in-feed advertising exchange in the world. The network has its headquarters in San Francisco and branches in Chicago, Detroit, New York, Los Angeles, London, and Toronto. It is a great network for publishers seeking for the best in-feed native ads to monetize their sites with.

Although their team heavily pushes their sales management platform, this feature has very little value. Their demand can perform quite well during the end of quarters and Q4. Otherwise, you’ll normally see low fill rates and they tend to have large ad impression and passback discrepancies. Be careful, their sales people can be very aggressive and sell you a plan that is not the best fit for your site. We recommend sticking to demand only. Sharethrough plans to release their header bid solution in 2017 so keep an eye out for that. Being able to run Sharethrough within header bidding and avoiding passbacks will make it one of the highest paying AdSense alternatives in 2017.

  1. Defy Media

defymedia AdSense Alternative 2017

Defy Media was formed by a merger of Alloy Digital and Break Media in 2013. They started as premium publishers who did quite well in direct sales, so they decided to offer their direct sales inventory outside of their publisher network. It is an American digital media company that specializes in content targeted for millenials and the younger generation of 12 to 34-year-olds. It is a great platform for publishers with millenial and teenage traffic. Defy Media is well known for helping publishers monetize sites with video content. They are big players in the YouTube arena. If you have video content geared for the young generation, you may consider joining Defy Media.

Defy Media’s best offering is definitely their header bid solution. We have noticed that they perform quite well on social and listicle sites that tend to get younger users. If you run a site that attracts users between 18 – 25 and you are already running header bidding, be sure to include Defy Media. They will impress you how many ad impressions that can win. Since Defy Media has header bid demand that can hold its own when competing for younger audiences, it is a strong AdSense alternative.

  1. Amazon Nine

amazon AdSense Alternative 2017

This is the advertising department of Amazon that runs header bidding. It is a great source of unique demand and a great alternative to Google AdSense in terms of high revenue. Amazon has a huge database of products to advertise, close to 1.6 million. Therefore, they perform best on sites with high user intent to purchase like shopping comparison or online classifieds.

They have very low minimum payout threshold of just $10 and above. Their customer support is mediocre. They are one of the least flexible header bid partners in the industry because they refuse to integrate with header containers. As a result, they many sophisticated publishers do not integrate them because implementing individual header bid solutions is cumbersome and suboptimal. If implementing their header bid solution directly on-page and mediocre support isn’t an issue, then Amazon is a pretty good AdSense alternative.

  1. Komoona

komoona AdSense Alternative 2017

Komoona is popular AdSense alternative for publishers because they are easy to implement and monetize all countries and devices. Its performance is decent with OK fill rates for tier 1 countries and international. They have just come out with a header bid solution so we’d recommend running Komoona header bidding instead to avoid passbacks and run a more optimal ad inventory auction.

They have a very intuitive interface with many self-service options including CPM floor setting, pass back implementation, and updating payment information. However, ad tags can only be given by your account manager. Whenever you need additional ad tags you’ll have to place a request via your account manager. It is a great network for news and shopping verticals. They pay publishers on NET 60 terms which is a bit long. Earnings below $1,500 are paid via PayPal and if you make more than $1,500 you’ll be paid via bank wire. They do not have a minimum traffic requirement for approval so they are a good AdSense alternative if your publisher network traffic is on the lower end.

  1. Outbrain

outbrain AdSense Alternative 2017

Outbrain is not very new to most publishers. The network has been around for quite some time. It was founded in 2006 and currently has its headquarters in New York. It is a leading native ad network especially when you consider their high-quality ads. The network has over time partnered with some of the leading advertisers in the industry to provide publishers with the best eCPM rates. Getting accepted is a bit of a challenge for publishers starting out. They only accept publishers with a minimum of 10 million page views every month. This is done to maintain quality for both the advertiser and the publisher although, their ad creatives could be easier on the eyes. However, the returns are great for publishers who successfully join Outbrain as a nice alternative to AdSense. Hopefully they will join the header bidding movement in 2017 to become more valuable to publishers.

  1. RevContent

revcontent AdSense Alternative 2017

RevContent is ranked among the fastest growing networks serving native ads in the industry. They actually serve over 100 billion ad requests every month. The network has over time continued to show promising results to advertisers and publishers alike. Unlike other ad networks that usually take a 50-40% cut from the publishers’ earnings, RevContent only takes 20% revenue share making it more profitable for publishers. It is one of the most profitable ad companies today and a great alternative to Google AdSense. However, to join the network you’ll need to have at least 1 million views per month. If you command a significantly large volume of traffic then this is the network to join.

They are still only running native discovery but we think it’s a matter of time before they get into native in-content and header bidding. Watch Revcontent closely, because it might not be long.

  1. OpenX

openx AdSense Alternative 2017

OpenX claims to provide the safest, most transparent and fair marketplace for advertisers and publishers. In actuality, since their ad exchange reaches so many demand sources, a lot of malvertising, mobile re-directs and problematic creatives serve via OpenX. They have a large QA issue, so hopefully they are able to resolve it in 2017. With that said, they boast very high earning potential on the header bidding side. Their win rates are very high for all countries, devices and verticals. This is because of their tech and far reaching demand. They are one of the biggest AdSense alternative companies in the whole ad tech industry.

You have to demonstrate similar standards before you are approved to join OpenX. To get a managed demand account is quite easy but the performance for that type of account is pretty lackluster. If you run OpenX, a header bidding account is the only one worth running, however, you need minimum 100MM ad impressions per month on each domain. They have also proven to be the most difficult AdSense alternative to work with in the whole industry. The ad reps tend to force publishers to either implement their header bid solution directly on-page which kills page load times or to implement their failing header container. We recommend to push back and implement their header bid demand via a non-OpenX header container.

The network has an intuitive user interface that allows you to create multiple ad units and even set up CPM floors with ease for managed demand. They have NET 90 payment terms and a payment threshold of $100. To be approved as a publisher your site must have original content and show signs of engagement with users. You need to ensure that ads appear properly in web pages or mobile apps. You must also ensure ads do not appear on emails, downloadable apps, pop-ups or pop-unders. You can only place ads on sites you own or on sites where you have a direct relationship with the owner. If you can get over the horrible support, lackluster ad QA and header bidding that kills page load times, you have an AdSense alternative that could be your highest earner in your ad inventory. If they fixed their issues, they would be a top five 2017 AdSense alternative.

Conclusion

Whatever your reason for seeking for the best AdSense alternatives, you’ll find that the above ad networks are growing in value for publishers. With the entrance of header bidding and some new major players, Google’s monopoly of publishers’ ad inventories are diminishing. The good news is, you don’t need to choose between AdSense and one of the above 20 alternatives. If you are serious about growing your ad revenues with your current traffic, your next step is to implement DFP for each ad placement on your site and begin adding each of the 20 AdSense alternatives that we mentioned one-by-one.

Otherwise, you will be leaving a lot of money on the table. We recommend to either have a full-time team member that focuses only on ad operations and managing AdSense and all the alternatives within DFP or outsource your ad operations. If you would like a suggestion based on your publisher setup which company would be best to outsource your ad operations to, contact us here.

 

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