Category Archives for Display Advertising

Unique Affiliate Marketing Network Implementations

When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending referrals to third-party vendors and generating revenue through affiliate relationships and some with a specific Affiliate Marketing Network.

When it comes to monetizing websites, webmasters tend to struggle in finding innovative ways to earn from their websites. However, one of the easiest and arguably most effective way is to participate in affiliate programs. It is a known fact that the web hosting niche is overcrowded, which makes it quite competitive. However, whenever there is high competitiveness, – there are usually higher commissions involved as well.

Affiliate marketing can, however, also be used effectively as a supplemental or non-primary revenue stream. In other words, there may be opportunities to use affiliate marketing as a way to squeeze a bit of incremental revenue from a site whose revenue comes from another source such as display advertising or paid memberships.

Below are a few examples of this “incremental affiliate marketing” in action.Continue reading

Ad.Style Review – Make Money On Your Website

Ad.Style is a native advertising network. Their system was developed using the latest and most effective ways of providing the leading, life-changing click fraud solution to assure and give clients the effective and highest quality traffic service in the market. They are a platform which offers the publisher an easier approach in making new ways for monetizing their websites. Read along and learn more about them as the MonetizePros’ give you their complete and honest Ad.Style Review for publishers.

Ad.Style was founded in the year 2015. Although their main office is in Florida, the company’s team which helps publishers and advertisers to meet goals, and help clients have a more aesthetically systemized approach towards getting better revenues is located in Israel.

Ad.Style displays and shows the content of each device internationally. It boosts and attracts the viewers to be more attached to the content and deliver the right ideas of what the clients want to show to their target customers.

ad.style review for publishers - ad.style logo

Ad.Style Review For Publishers

With the help of various ad campaigns, Ad.Style always want to make sure to find the exact and perfect fit between publisher’s websites and advertisers needs and wants. There are more than fifty categories and four ratings to which the publisher can choose from regarding display ads. They can have a variety of choices from which they can adjust to which category or rating is more relevant to their contents.

In every publisher that Ad.Style handle each one of them works directly with a personal account manager who can be contacted via phone, Skype or in any media. This is one way to make sure that the publisher and one of the Ad.Style team members are always connected in times of difficulties, or changes. These account managers help the Publisher be ensured that they will be getting quality revenues.

Ad.Style also provide technical support in creating and providing the perfect widget, plug-ins, and installing it on the website if necessary.

The dashboard is really convenient and easy-to-use in creating the right widget and in tracking the performance in a very detail oriented and well mannered real-time report. As a publisher, it can help you track your views, clicks, CPC, CPR, revenues from the Ads displayed on your website and so much more.

Ad.style review for publishers - ad.style table dashboard

The dashboard contains all the necessary metrics and analytics that you will need to plan your next step and monitor how an ad is doing. It also shows you in which ads are making the most revenues. There are many ways you can utilize the dashboard to your advantage, one pro tip is to use the metrics in it to formulate what ads are making most so you can plan on what type of content you should publish next.

Like most Ad Networks, Ad.Style’s focuses on different major aspects in providing the publisher a satisfactory service. One of the new goals of Ad.Style is to launch a new feature that will allow clients to receive a detailed reporting that no native company currently has. Another mission they have is to deliver the message that they are a high-paying network which has fantastic support and suited with a powerful dashboard.

As a publisher, you are going to get potentially great performing ad revenues. As long as you make engaging and good quality content you are bound to make a lot with Ad.Style. Unlike your affiliate networks, you will have to make a sale or referral to actually earn money. By partnering with ad networks such as Ad.Style you are going to earn everytime someone clicks on the ad. This means, less time worrying about marketing and more time to creat high quality posts to publish and earn from.

To ensure to their advertisers that their brand is safe, they have some restrictions that they do not allow any publisher to have.

Here is the list of restricted content that Ad.Style does not allow:

  • Pornographic content
  • Illegal content
  •  Violence
  • Discrimination
  • Hate Speech

Ad.Style always makes sure that the site is free from any violations. The team always review each site that their publishers are operating to ensure that their content has good quality.

Traffic monetization

Ad.Style is always eager to get the highest conversion rates for their advertisers. They also try their best to increase the publishers earning’s by only displaying ads relevant to the traffic that is coming to a publisher’s website. So, if you are publishing content about basketball, Ad.Style will only display native ads related to your niche.

Ad.Style system is developed using the latest technologies wherein they provide the leading click-protection and click verification process to make sure it’s high-quality traffic.

Requirements

Ad.Style isn’t very strict with their requirements. You will only need to present 6 months of traffic history and the organic flow of visitors. Afterward, all you will need to do is sign-up to be a partner publisher. All you will need to do is click the orange get started button on the home screen under publishers and sign-up.

ad.style review for publishers - ad.style sign-up

As soon as your website has been approved, each click will generate revenue.

Implementation

Ad.style review for publishers - ad.style table dashboard

Installation is relatively easy since Ad.Style’s implementation technology uses a Javascript. All you will need to do is add a line of code and poof you are done. If you are not a tech-savvy, you also have the option to have your JS attached by one of their members. You can contact customer support or your account manager for quick assistance. They promise that their JS will make their widgets highly responsive for desktop and mobile making them look more aesthetic which means more design value which will potentially increase chances for revenue.

After you have signed up, an Ad.Style team member will review your entire content and see if you have complied with their restrictions policy. They also care about the quality of the content you put in, so if you are putting up only spun posts then there is a chance that you might not get a membership.

Ad.Style has more than 50 categories to chose from. Aside from that it also includes the types of ratings and age restrictions. This is done so that the publishers can help choose which display ads will be most relevant to their content. However, if you are having a hard time trying to figure out which will work best for you, they have the account managers to help you pull through.

The ratings include:

  1. Rated G
  • General Audiences and suitable for all ages.
  1. Rated PR
  • This is for ads in which it is favorable to the public. May contain opinions on an image of a company or other organization or a famous person.
  1. Rated PR-13
  • A rating for ads that might have strong language for ages 13+
  1. Rated R
  • Age restriction for up to 18+

Payout Methods

  1. Direct Deposit- The electronic transfer of a payment directly from the bank account of the payer to the recipient’s bank account.
  1. Wire Deposit- International clients. an electronic transfer of money. A traditional way of depositing from one bank or credit union to another.
  1. Check- You will be sent a check to an address you specified
  2. PayPal- Online payment

They pay net 30 which means that payment will arrive every 30 days after the end of every month. There is also a minimum of $10.00 before the publishers can withdraw their revenues.

Account Help and Support

Ad.Style has multiple ways to provide you account help and support. As we have already talked above, like any other new generation ad network each publisher is assigned to their own personal account manager which will provide assistance, pro-tips, references, and technical support. The main goal of each account manager is to help their assigned publisher make the most CTR and total ad revenues that their current traffic could possibly get them. Ad.Style promises that their account managers are professionals in their field to assist in targeting the right audience and assuring great performance and engagement.

Aside from the account managers, they also provide you customer support through the support form that they have on the main page. They do not show their email address and phone numbers on the page through which leave some potential publishers or advertiser to ask why. However, they do have immediate live-chat support on the dashboard. A  “schedule a call” option is also available on the contact form which gets you a relevant representative to call you out in a short period of time.

For publishers who would love to reach out to Ad.style via email, you can reach them through [email protected]

Recommendation

Ad.style Review for publishers

Alright, after learning about what Ad.Style is and what it does for publishers, let’s have a quick recap.

  • Ad.Style provides native ads in a content widget.
  • Ad.Style claims to boost revenue and enhance user experience and increase the performance of all the content ad and with other networks.
  • Ad.Style is easy to install
  • You get your own account manager
  • 24/7 Support
  • Net-30 payments
  • $10.00 minimum Cashout
  • Great Dashboard complete with all the metrics you will need

While there may be some disadvantages the overall recommendation is that the Ad.Style is commendable and good for all online publisher (individual, beginners, Professional or in the company of Publishers) who are open in adding new revenue streams to their sites and planning to reach their goals globally. It is great enough to be featured as a runner-up in our list of the top Adsensense alternatives.

So, if you are looking for a high-paying Ad Network which can offer you 24/7 customer support, great payout, your own account manager, and a dashboard filled with all the necessary metrics then Ad.Style is definitely one of the picks that we recommend.

 

Which Ad Networks Pay Late or Not at All?

One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended on paying at all.

Since MonetizePros is in constant contact with many large publishers that work with hundreds of ad networks all together, we get the inside info on which ad networks tend , which ones are scam ad networks and the ones that haven’t paid lately. In this article, we will mention the ad networks to avoid and the ones publishers should be wary of at the very least.

Make sure to bookmark this link since we will be updating this post on a regular basis from our collaboration with publishers based on culprit ad networks.

Ad Networks That Tend to be Late

Risk: 6/10

  • Specific Media: This ad network has had a history of years of being late. They have developed a reputation of late payments and have slowly died down as a result.
  • Defy Media: Their finance department seems to have a tendency to let due dates come and go. They have an internal rule to only send out payments on Fridays. If the publisher agreed to Net 45 for example, they will send the payment after the due date on the next Friday instead of the earlier Friday. This is clearly an issue in their leadership and their dedication to deadlines.
  • Wayfare: This native ad widget company seems to simply forget about their payment deadlines. Publishers would have to remind them that they didn’t receive a payment. The reaction from Wayfare each time seems like they either completely forgot to pay or simply see how long they can go without having to pay.
  • Chitika: There was a recent scare that Chitika was going out of business. There were many reports that they haven’t paid any of their publishers for a while. They were using weak excuses about issues with PayPal and Payoneer. After a few months they eventually paid. Publishers should be wary of this happening again though.
  • TOK Media: TOK is a small Israeli ad network that runs display ad widgets that’s a combination of surveys and in-banner videos (IBVs). For high time-on-page sites, they tend to perform well, however, they also tend to pay late. This seems to be the case with several publishers we’ve spoken to.
  • Wise Data Media: Here’s an Israeli ad network that claims to have unique user targeting technology. Publishers told us the performance is mediocre and the payment reliability is even worse.
  • Netseer: This is another ad network that monetizes non-standard ad inventory. In other words, they have sent many emails sitting in your spam folder telling you about the untapped potential of new revenue streams from adding even more ads on your page. That untapped potential is sullied by consistently missed payment deadlines.
  • AdSparc: Here’s another Israeli company that runs too many IBV ads at flat CPMs and 100% fill. Not only do your users indirectly hate them because their ads kill their user experience, but your accounting team does as well because they tend to not pay attention to their payment deadlines.
  • Millenial Media: Millenial was acquired by Verizon a couple years back but that doesn’t seem to have improved their financial reliability. The deep pockets have changed but perhaps not the people sending the payments.
  • Adsiduous: They have great payment terms at Net 30, however, that doesn’t mean much if they don’t pay on time. Unfortunately, that happens often.

Ad Networks That Haven’t Been Paying Lately

Risk: 8/10

  • Technorati: We have been notified by several large publishers that Technorati is still very late on their payments. Some publishers reported late payments of up to 7 months! Of all the publishers we have spoken to that run Technorati, all of them have late payments due.

This might have something to do with their header container solution called Contango that came out early when header bidding was becoming big, but has been struggling in the market since. Many other header containers have outperformed Contango and publishers have switched away from Contango as a result.

If you’re running Technorati or thinking about it, we’d recommend shutting them down immediately to avoid having more unpaid ad revenues. Please comment below if you have recently received a payment from Technorati or if you’re still waiting to get paid. We will keep this post up to date if we hear any word of publishers getting paid or any other relevant information.

Ad Networks That Won’t Pay Because of Financial Issues

Risk: 9.5/10

  • Say Media: Don’t expect to be paid anytime soon from this failed ad network. The payments stopped being paid in early 2016 and because of these financial issues, we recommend publishers not to work with Say Media.
  • Mode Media: This ad network that used to be worth over $1 billion went out of business late in 2016. They couldn’t keep up with the technology trends of the ad tech industry like header bidding and fell victim to their own lethargy. We heard that Mode Media Japan has been trying to recruit publishers. We recommend to not work with any Mode Media office based on their financial irresponsibility.
  • Pub GearsPub Gears is in the process of being liquidated as of July 2017. If you are running any Pub Gears ad tags, we’d strongly advise you to stop them immediately to avoid any further unpaid ad revenues.

Scam Ad Networks that Never Plan on Paying

Risk: 10/10

  • CPZ Media: There were many reports of this ad network setting up flat CPM deals at 100% fill several years ago then becoming completely unresponsive by the payment due date. We suspect they planned on “buying” ad impressions and monetize them via other demand sources and take whatever ad revenue they could get and never payout anything to their publishers.

Please comment below if you had a different experience with any of these ad networks or had a negative payment experience with an ad network that would fit within one of the above categories. Ad networks should not get away with avoiding to payout on revenue shares they agreed to.

We want to help publishers decrease their risk of not getting paid by ad networks by warning publishers before any ad revenues could be wasted and not be paid out. If you run an ad network that does pay on time consistently and has a unique offering, get it reviewed by the MonetizePros team. You can find out more here.

Publishers: Take Your Programmatic Strategy To The Next Level With These Tactics

If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media.

In the not too distant past, the normal way in which digital advertising would typically be bought was via a manual process that would often involve:

  • A few emails or phone calls back and forth between the buyer and seller.
  • Raising a Request for Proposals (RFP.)
  • The creation and signing of an Insertion Order (IO.)
  • Creating and uploading of creatives, and a few other steps in the process.

All of which was time and labour intensive, unreliable, quite expensive, and not very efficient.

There was also the issue of the publisher possibly not getting the best deal for their inventory and the user (website reader) not getting the most relevant information that they wanted.

All of which led to the industry finding a way to automate all of the above processes, making it more efficient, which ultimately led to the term “programmatic advertising.” So that in contrast to the previously stated process through which digital advertising was bought, with programmatic advertising, the whole process looks something like this:

  1. Publisher signs up to an ad exchange.
  2. Advertiser signs up to the same exchange.
  3. Advertiser places a bid to display some ads on publisher website through the ad exchange.
  4. Ad exchange looks through their system to see if any other advertisers are also bidding to buy advertising space on publisher website.
  5. Ad exchange looks at all bid prices and selects the advertiser with the highest bid and serves the advertiser’s creatives on publisher’s website.

While the above steps do not always work in that exact sequence, it just paints a general idea of the process, and as I will soon mention, this above only describes one type of programmatic buying.

I should also point out that the process from the third to the fifth bullet point will often happen within a few milliseconds, or before the webpage in question fully loads.

According to the Interactive Advertising Bureau (iAB,) which is the body that regulates and develops a lot of the standards used in the advertising industry as well as conducting of research, among other things, there are two types of programmatic advertising: Programmatic Direct and Programmatic RTB. RTB being an acronym which means Real Time Bidding.

Programmatic Direct: As the name implies, simply involves the purchase of digital advertising or media, with this transaction taking place directly between the buyer and seller, or the publisher and advertiser, often with no other external party, such as an exchange involved.

However, the automation, efficiency and speed that programmatic entails is ever present in this transaction.
That said, programmatic direct encompasses guaranteed, non-guaranteed, premium and reserved contracts.

Programmatic RTB: This type entails an auction which involves multiple buyers bidding for ad space in an auction style campaign, and in which the ad space would often go to the highest bidder.

From the above description, you can perhaps immediately see how this process benefits the publisher, who is now getting the best bang for his inventory, unlike traditional and manual methods which guaranteed that his earning or CPM is often tied to whatever the advertiser was offering, and he could accept it or leave it.

With programmatic, he now has a wider range of advertisers’ bids to choose from. The speed and efficiency is obviously the big win for the advertiser.

Programmatic RTB will often be divided into Private Marketplaces (PMP) and open auctions, the former being an invite-only marketplace where high-caliber publishers set aside specific inventory for auction by the members of this PMP.

So, if you are hopefully more clued in on what programmatic advertising is, the various types that exist, and what the benefits are to both advertisers and publishers, one question you might have is how can you ensure you get the best out of this technology?

Taking Your Programmatic Strategy to the Next Level!

Whichever programmatic type you opt for, there are certain things you can do to ensure that you maximise your return from the process. In general, some of the things you can do are:

  • Sign up to a good ad exchange or Supply-Side Platform (SSP).
  • Set a decent “price floor,” which is the minimum price at which your inventory will be sold at.
  • Set up a Premium Marketplace (if you have a high-value or premium inventory)

However, besides the above general aspects, a few more specific things you can do are;

  1. Use a Data Management Platform: Despite all of the efficiencies that programmatic media buying brings to the industry, there is still some things that can be done to improve both the process and the outcome for all parties involved.One such thing is the use of Data Management Platforms (DMP’s.) A DMP is a tool that stores and analyses all the data that is generated on a publisher’s website, the main objective of which is to create rich data-sets, which are ultimately used by advertisers to better target your website users.

    How exactly is this useful? Because with that data, you can very easily give your advertisers a lot more insights into who will be seeing their ads, and can therefore help them better customize their ads and messages to better speak to this audience. This data can also very profitably be used by these advertisers offsite. E.g. in a retargeting campaign.

    So what kinds of data can be helpful to an advertiser? Things like the behaviour, demographics, interests, actions taken on your site and more are some of the things that can be of value to an advertiser.

    So, in this regard, make sure you are signed up to an exchange or SSP that either has an in-house DMP platform, or one that allows you integrate an external DMP. Also, make sure that the exchange you are signed up to has a DMP that is available to their advertisers or allows them integrate a third-party DMP.

  2. Go Self-Service: This may or may not be recommend for every publisher, but if you have a decent sized inventory, then you might want to cut out the middle man, and rather keep the percentage of your earnings that they are getting in commission. In other words, you can run a self-service RTB programmatic platform.As stated, there are both advantages and disadvantages to going the self-service route, and one of the obvious disadvantage is that you might not have as large a pool of advertisers as you might have if you were signed up to an ad exchange. On the flip side and as previously mentioned, you could save the commissions you might otherwise be paying to the exchange, thereby increasing your RPM.

    What options are there to implement this self-service programmatic RTB option? The number one option we can recommend, especially for WordPress users, is AdBlade’s free plugin, which is a free real time bidding software or plugin. AdBlade is a “content-style” ad network that powers a lot of those ads you see on a lot of sites that say something along the lines of “you might also be interested in this.”

    programmatic RTB advertising

    This new plugin of theirs will let you bypass an ad exchange or SSP and will allow you conduct an RTB auction directly on your website using the plugin.

    Some other general advantages you can expect to get form using the AdBlade plugin are:

    • You can take advantage of the people who visit your site and who have previously visited another site on the AdBlade network, for whom advertisers are targeting and re-targeting. Ensuring higher CPM bids for you.
    • Publishers in verticals can have a white label self-service native ad platform that allows advertisers to add their native ads directly from the publisher’s site.
    • Using the plugin can often lead to higher quality ads being served to your site than if you were to use normal content widgets.
  3. Focus on Improving Context: Improving the relevance of the ads served to your site users should be paramount above all else in your programmatic strategy. This is because in addition to the hopefully valuable content you have provided, equally valuable and relevant ads do nothing but provide additional value-added information to what you have already provided by way of your content.A situation which makes all parties involved happier- the publisher who has a higher RPM, the advertiser who has been able to reach a potential customer with his message, and the site user who found the information he was looking for.

    Therefore, make sure that you are monitoring the type of ads that are being served to your site on a regular basis and make sure that they are a value-add to the content you have provided, and that they are relevant.

    Where they are not, take active steps to liaise with your ad exchange to ensure that the quality and relevance of ads are improved, and where necessary, be sure to block certain types of ads or verticals that are not in line with what your site is about.

Is there a specific tactic that you are currently using regarding programmatic RTB? Do please share it with our readers via the comments section below.

The Highest Paying Non-Standard Ad Types by RPM

If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs.

One seemingly obvious method to do this might be to increase the traffic to your blog, but seasoned bloggers know that increased traffic is no guarantee of increased revenue.

In the case of bloggers who have ads as one of the monetization models on their blog, in addition to trying to increase their site traffic, a few other things they might look into doing are diversifying and/or increasing the number of ad networks that serve ads to their website and trying to increase the revenue they earn from the same amount of traffic, in other words, increasing their RPM.

If you are unfamiliar with the term, RPM stands for Revenue Per Mille or Revenue Per Thousand Impressions and it essentially means the revenue earned for every 1,000 page impressions a blog gets. This is exactly what this article is about: Resources or tactics you can employ to increase your RPM.

Before we dive into the topic, let me start by laying some basic foundational knowledge about how your RPM may or may not affect your site’s earnings.

Remember that the income a blog earns from adverts placed on it usually comes from a variety of advertising models such as Cost Per Click (CPC,) Cost Per Mille (CPM,) Cost Per Action (CPA) and a few others. All of the above income models, in addition to the amount of traffic is what goes into calculating your site’s RPM.

Now one important thing to note about the previous statement is that specific ad networks only work with specific models. So some networks will only work on a CPM basis and others only on a CPC basis. Sometimes with mixture of both, and so on.  

In the case of CPC and CPA, the user’s interaction (clicks, signups or other actions) with the website is also factored into calculating the RPM of the site. In these cases, if the RPM of a site is to be improved, these user interactions also need to be improved upon.

However, traditional or standard ad formats have generally been proven to command limited user interactions, coupled with the ever increasing use of ad blockers and general user apathy towards ads, resulting in ever reducing publisher earnings.

What Are These New Non-Standard Ad Types or Formats?

There is a new generation of non-standardized ad types or formats that are slowly making their way into the industry and slowly growing in popularity among advertisers, publishers and ad networks, and in many cases, is proving to be much more effective than traditional ad types in both communicating a brand’s message, and earning more revenue for the publisher.

Some of these new ad formats, designed for various platforms, are: Skin or Wallpapers, anchors, interstitials, in-read and out-stream ad formats, rising stars, native ads and more.

I will briefly describe these ad formats and how they behave.

  • Skin Ad Format: Also known as Wallpaper or “background takeover,” this ad format is less intrusive as it covers the entire background screen of the user’s device (usually desktop,) leaving the main content to remain in the fore, unobstructed.Highest Paying Non-Standard Ad Types | Akin Ad Format
  • Interstitial Ad Format: These are full-page ads that cover the entire web page, often preventing the user from doing anything else until they engage with the ad in one way or another, either by closing the ad, usually by clicking the X button, or engaging with it in some other way.Interstitial Ad Formats
  • Rising Stars Ad Formats: These consists of a group five new formats developed by the International Advertising Bureau (IAB) in conjunction with several companies and other stakeholders. These formats all have their individual names such as: Billboard, Filmstrip, Portrait, Pushdown and Sidekick.

    You can read more about these new ad formats on the IAB website.Rising Stars Ad format
  • Native Ad Format: This format has perhaps been in existence much longer than all the others in this list. This format basically consists of paid adverts that are organically and naturally blended within an existing content, making it look as if it is part of the editorial and much less like an ad.native ad formats
  • Anchor Ad Format: As the name suggests, anchor ads is a mobile web ad unit that “anchors” itself (usually) at the bottom on a mobile web page, and would often sit there as the user scrolls down the page. There is usually a button to close or dismiss these ads at any time.
    Ancor Ad Format
  • In-Stream Ad Format: Exclusive to video, these are basically those commercial ads that you would typically see that play either before, during or after a video that you would watch, say on YouTube for instance. These can show up as “pre-roll” (Before the video content), “mid-roll” (In-between the video content) and/or “post-roll”
  • In-Read Ad Format:  Often referred to as Out-Stream advertising, this format refers to video ads which are essentially embedded within the editorial of a web page and which automatically begins to play as the user has arrived on a certain part of the page to trigger the ad.Making it much less intrusive or disruptive as In-Stream ads can sometimes be, as the user is able to quickly scroll past if they wish, without being forced to wait several seconds to continue viewing the rest of the content they want, as happens with In-Stream.

Now that we have covered the basics of this set of new non-standard ads, I will now proceed to give you tips on how you can increase your blogs RPM using these ad formats.

First of all, I should remind you that one of the reasons for the creation of these new ad formats is because of the ever increasing ineffectiveness, reduced ROI and revenue that traditional ad formats continued to experience among advertisers and publishers. Which led the industry to find new ways to effectively communicate their message while creating value for the audience.

The message you should take away from this is that these non-standard ads are great sources of new revenue. When you then combine this with the below tactics I am about to mention, your RPM is has a much higher chance of improving.

Three Advanced Tactics to Increase Your Blog’s RPM.

So what are some of the ways you can increase the RPM on your blog? 

  1. Use AdTags Ad Network: Adtags.pro is a creative way to increase your RPM. Below is how it works:
    • You take the current tag given to you by your current ad network. 
    • Sign into your Adtags account and paste this tag into the Adstag dashboard. 
    • Copy the modified, generated tag. 
    • Replace the old tag on your site with the new Adtags tag.And how exactly will this increase your RPM? Basically, the original tag from your other ad network will still serve ads to your site making you money. However, 60 seconds after this original ad network’s ad has displayed, yet another ad from Adtags will be served on the same spot.We should perhaps stress the fact that the first advertiser has a whole minute for his ad to be served on the publisher website, giving his ad more than enough time to communicate its message to the reader, before Adtags Pro ads kick in.

      What I would recommend you do is to notify your ad network and inform them that you are using Adtags.pro. In the case of Google you would simply need to declare that you are using refresher ads within the AdSense/AdX interface.

      This in effect means that you are potentially doubling your earnings from the same user if your site has high average time on page. This no doubt a clever way to increase the earning from your blog, and when you factor in what I (and all the research) previously said about the new non-standard ad formats being more user friendly, it potentially means your site’s users might be more inclined to engage with these ads on your site and consequently make you more money.It costs nothing to sign up to Adtags.Pro. If you’re interested to try it out, you can sign up here.

  1. Use Contextual Display Ads: As the name implies, contextual ads are ads that are either related to the theme of your website or the particular page the ad displays on. Think about it; what value is it to your site visitor if they come to your site looking for specific information which they find, but on the same page they see adverts about unrelated topics. Surely, you can expect that the chances of such a user clicking or interacting with those ads is very minimal.Ad relevancy is highly correlated with click-through rates (CTR) and ultimately how much you get paid at the end of the day.
  1. Split Test Your Display Ads: The benefits of split testing is known to most people in the internet marketing space, but it is safe to say that many people do not split test the ads they display on their websites.By split testing and rotating the ads you display on a certain spot, you can determine what ad network is earning you more money by serving more valuable ads to your site users.Ad Injection is a free plugin you can use to rotate these ads and determine which network makes you the most.

    In conclusion, the above tactics are perhaps some of the most advanced strategies you can use to increase the RPM from your blog, and more so without needing to increase the amount of traffic going to it. Of course, the smart thing to do would be to both increase the traffic to your site and use the above three tactics we have discussed.

    No doubt increasing the traffic to your website is easier said than done and we know a lot of bloggers still struggle with this, which is why we have a ton of material here on MonetizePros that provides multiple tactics to increase your website traffic.

    Additionally, if you are looking for more things and tactics you can employ to improve your site’s RPM and generally earn more money from your blog, feel free to read this article.

 

10 Steps Big Websites Take to Earn Higher Ad Revenue

 

Online content publishers are struggling with an increasing number of ad tech solutions and rapidly decreasing ad revenue. Multiple source header bidding, dynamically placed mobile ads and monetization-balanced media buying are just a few of the new challenges. Based on actual experience of over 100 publishers, here are 10 steps big websites plan to take in 2017 to earn higher ad revenue.Continue reading

How to Code Mobile and Desktop DFP Ads on WordPress

DFP stands for DoubleClick for Publishers and as the name implies, it’s used by various publishers as either an ad server or it can provide a lot of benefits to manage the sales process on behalf of the company. Several popular ad networks such as AdSense by Google, are usually run on DFP if the publisher chooses to. Continue reading

5 Symptoms That An Ad Network Is Going Out Of Business

With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful it is to lose a huge sum of unpaid ad revenues because of an ad network bankruptcy so we want to help you prevent a huge chunk of your ad revenues to disappear overnight:Continue reading

Which Ad Networks Will Go Bankrupt Next

2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many publishers that used to run them and still have not been paid by them. Mode Media used to be worth over $1 billion and is now bankrupt. Publishers are unsure if they’ll ever receive a penny from Mode Media’s unpaid ad revenues.Continue reading

Retargeting Ads: Everything You Need to Know

Traditional web marketing is all about drawing people towards your product. You make yourself known to your customer through banner ads, sponsored content, guest blogs and so on.

Ideally, your marketing efforts will bring visitors to your website. But that’s not the end of your marketing efforts. Once a visitor leaves your site, you can still effectively engage with them. This is called retargeting – and it’s a valuable tool for your marketing toolbox.

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The Ultimate Guide to Display Advertising

This guide covers display advertising, including different pricing models and ad units.
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