The Highest Paying Non-Standard Ad Types by RPM

If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs. One seemingly obvious method to do this might be to increase the traffic to your blog, but seasoned bloggers know that increased traffic is […]

10 Steps Big Websites Take to Earn Higher Ad Revenue

  Online content publishers are struggling with an increasing number of ad tech solutions and rapidly decreasing ad revenue. Multiple source header bidding, dynamically placed mobile ads and monetization-balanced media buying are just a few of the new challenges. Based on actual experience of over 100 publishers, here are 10 steps big websites plan to […]

How to Code Mobile and Desktop DFP Ads on WordPress

DFP stands for DoubleClick for Publishers and as the name implies, it’s used by various publishers as either an ad server or it can provide a lot of benefits to manage the sales process on behalf of the company. Several popular ad networks such as AdSense by Google, are usually run on DFP if the […]

5 Symptoms That An Ad Network Is Going Out Of Business

With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful it is to lose a huge sum of unpaid […]

Which Ad Networks Will Go Bankrupt Next

2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many […]

Retargeting Ads: Everything You Need to Know

Traditional web marketing is all about drawing people towards your product. You make yourself known to your customer through banner ads, sponsored content, guest blogs and so on. Ideally, your marketing efforts will bring visitors to your website. But that’s not the end of your marketing efforts. Once a visitor leaves your site, you can […]

The Ultimate Guide to Display Advertising

This guide covers display advertising, including different pricing models and ad units.

3 Creative Affiliate Marketing Implementations

When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending referrals to third party vendors, and generating revenue through affiliate relationships. Affiliate marketing can, […]

How to Better Monetize Leaderboard Ads

For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the RPMs realized: Positioning of ads Styling of ads Relevancy of ads This article will focus on #1 above. Specifically, we’ll discuss optimal strategies regarding the 728×90 leaderboard ad unit that […]

11 Sites That Effectively Use In-Content Ads

The keys to an effective display ad strategy is pretty straightforward: Position your ads in places where visitors are likely to notice them; and Style your ads in a way that visitors are most likely to engage with them. One of the effective ways to accomplish the first bullet above is to insert ads into sections […]

Link Units: 8 Examples of Profitable Implementations

Link units are a seldom-used weapon in the display advertising arsenal, representing one of the most effective ways for sites to improve overall monetization with minimal effort. If you’re not familiar with link units, we have a detailed tutorial that explains the ins-and-outs of these ad units. If you understand the mechanics but are looking for […]