When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending referrals to third-party vendors and generating revenue through affiliate relationships and some with a specific Affiliate Marketing Network.
When it comes to monetizing websites, webmasters tend to struggle in finding innovative ways to earn from their websites. However, one of the easiest and arguably most effective way is to participate in affiliate programs. It is a known fact that the web hosting niche is overcrowded, which makes it quite competitive. However, whenever there is high competitiveness, – there are usually higher commissions involved as well.
Affiliate marketing can, however, also be used effectively as a supplemental or non-primary revenue stream. In other words, there may be opportunities to use affiliate marketing as a way to squeeze a bit of incremental revenue from a site whose revenue comes from another source such as display advertising or paid memberships.
Below are a few examples of this “incremental affiliate marketing” in action.Continue reading
Ad.Style is a native advertising network. Their system was developed using the latest and most effective ways of providing the leading, life-changing click fraud solution to assure and give clients the effective and highest quality traffic service in the market. They are a platform which offers the publisher an easier approach in making new ways for monetizing their websites. Read along and learn more about them as the MonetizePros’ give you their complete and honest Ad.Style Review for publishers.
Ad.Style was founded in the year 2015. Although their main office is in Florida, the company’s team which helps publishers and advertisers to meet goals, and help clients have a more aesthetically systemized approach towards getting better revenues is located in Israel.
Ad.Style displays and shows the content of each device internationally. It boosts and attracts the viewers to be more attached to the content and deliver the right ideas of what the clients want to show to their target customers.
With the help of various ad campaigns, Ad.Style always want to make sure to find the exact and perfect fit between publisher’s websites and advertisers needs and wants. There are more than fifty categories and four ratings to which the publisher can choose from regarding display ads. They can have a variety of choices from which they can adjust to which category or rating is more relevant to their contents.
In every publisher that Ad.Style handle each one of them works directly with a personal account manager who can be contacted via phone, Skype or in any media. This is one way to make sure that the publisher and one of the Ad.Style team members are always connected in times of difficulties, or changes. These account managers help the Publisher be ensured that they will be getting quality revenues.
Ad.Style also provide technical support in creating and providing the perfect widget, plug-ins, and installing it on the website if necessary.
The dashboard is really convenient and easy-to-use in creating the right widget and in tracking the performance in a very detail oriented and well mannered real-time report. As a publisher, it can help you track your views, clicks, CPC, CPR, revenues from the Ads displayed on your website and so much more.
The dashboard contains all the necessary metrics and analytics that you will need to plan your next step and monitor how an ad is doing. It also shows you in which ads are making the most revenues. There are many ways you can utilize the dashboard to your advantage, one pro tip is to use the metrics in it to formulate what ads are making most so you can plan on what type of content you should publish next.
Like most Ad Networks, Ad.Style’s focuses on different major aspects in providing the publisher a satisfactory service. One of the new goals of Ad.Style is to launch a new feature that will allow clients to receive a detailed reporting that no native company currently has. Another mission they have is to deliver the message that they are a high-paying network which has fantastic support and suited with a powerful dashboard.
As a publisher, you are going to get potentially great performing ad revenues. As long as you make engaging and good quality content you are bound to make a lot with Ad.Style. Unlike your affiliate networks, you will have to make a sale or referral to actually earn money. By partnering with ad networks such as Ad.Style you are going to earn everytime someone clicks on the ad. This means, less time worrying about marketing and more time to creat high quality posts to publish and earn from.
To ensure to their advertisers that their brand is safe, they have some restrictions that they do not allow any publisher to have.
Here is the list of restricted content that Ad.Style does not allow:
Ad.Style always makes sure that the site is free from any violations. The team always review each site that their publishers are operating to ensure that their content has good quality.
Ad.Style is always eager to get the highest conversion rates for their advertisers. They also try their best to increase the publishers earning’s by only displaying ads relevant to the traffic that is coming to a publisher’s website. So, if you are publishing content about basketball, Ad.Style will only display native ads related to your niche.
Ad.Style system is developed using the latest technologies wherein they provide the leading click-protection and click verification process to make sure it’s high-quality traffic.
Ad.Style isn’t very strict with their requirements. You will only need to present 6 months of traffic history and the organic flow of visitors. Afterward, all you will need to do is sign-up to be a partner publisher. All you will need to do is click the orange get started button on the home screen under publishers and sign-up.
As soon as your website has been approved, each click will generate revenue.
After you have signed up, an Ad.Style team member will review your entire content and see if you have complied with their restrictions policy. They also care about the quality of the content you put in, so if you are putting up only spun posts then there is a chance that you might not get a membership.
Ad.Style has more than 50 categories to chose from. Aside from that it also includes the types of ratings and age restrictions. This is done so that the publishers can help choose which display ads will be most relevant to their content. However, if you are having a hard time trying to figure out which will work best for you, they have the account managers to help you pull through.
The ratings include:
They pay net 30 which means that payment will arrive every 30 days after the end of every month. There is also a minimum of $10.00 before the publishers can withdraw their revenues.
Ad.Style has multiple ways to provide you account help and support. As we have already talked above, like any other new generation ad network each publisher is assigned to their own personal account manager which will provide assistance, pro-tips, references, and technical support. The main goal of each account manager is to help their assigned publisher make the most CTR and total ad revenues that their current traffic could possibly get them. Ad.Style promises that their account managers are professionals in their field to assist in targeting the right audience and assuring great performance and engagement.
Aside from the account managers, they also provide you customer support through the support form that they have on the main page. They do not show their email address and phone numbers on the page through which leave some potential publishers or advertiser to ask why. However, they do have immediate live-chat support on the dashboard. A “schedule a call” option is also available on the contact form which gets you a relevant representative to call you out in a short period of time.
For publishers who would love to reach out to Ad.style via email, you can reach them through [email protected]
Alright, after learning about what Ad.Style is and what it does for publishers, let’s have a quick recap.
While there may be some disadvantages the overall recommendation is that the Ad.Style is commendable and good for all online publisher (individual, beginners, Professional or in the company of Publishers) who are open in adding new revenue streams to their sites and planning to reach their goals globally. It is great enough to be featured as a runner-up in our list of the top Adsensense alternatives.
So, if you are looking for a high-paying Ad Network which can offer you 24/7 customer support, great payout, your own account manager, and a dashboard filled with all the necessary metrics then Ad.Style is definitely one of the picks that we recommend.
One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended on paying at all.
Since MonetizePros is in constant contact with many large publishers that work with hundreds of ad networks all together, we get the inside info on which ad networks tend , which ones are scam ad networks and the ones that haven’t paid lately. In this article, we will mention the ad networks to avoid and the ones publishers should be wary of at the very least.
Make sure to bookmark this link since we will be updating this post on a regular basis from our collaboration with publishers based on culprit ad networks.
Ad Networks That Tend to be Late
Ad Networks That Haven’t Been Paying Lately
This might have something to do with their header container solution called Contango that came out early when header bidding was becoming big, but has been struggling in the market since. Many other header containers have outperformed Contango and publishers have switched away from Contango as a result.
If you’re running Technorati or thinking about it, we’d recommend shutting them down immediately to avoid having more unpaid ad revenues. Please comment below if you have recently received a payment from Technorati or if you’re still waiting to get paid. We will keep this post up to date if we hear any word of publishers getting paid or any other relevant information.
Ad Networks That Won’t Pay Because of Financial Issues
Scam Ad Networks that Never Plan on Paying
Please comment below if you had a different experience with any of these ad networks or had a negative payment experience with an ad network that would fit within one of the above categories. Ad networks should not get away with avoiding to payout on revenue shares they agreed to.
We want to help publishers decrease their risk of not getting paid by ad networks by warning publishers before any ad revenues could be wasted and not be paid out. If you run an ad network that does pay on time consistently and has a unique offering, get it reviewed by the MonetizePros team. You can find out more here.
If you are unfamiliar with the term “programmatic,” in relation to advertising, it is a relatively new concept that is used to describe the use of software or other automated processes in the buying and selling of digital media.
In the not too distant past, the normal way in which digital advertising would typically be bought was via a manual process that would often involve:
All of which was time and labour intensive, unreliable, quite expensive, and not very efficient.
There was also the issue of the publisher possibly not getting the best deal for their inventory and the user (website reader) not getting the most relevant information that they wanted.
All of which led to the industry finding a way to automate all of the above processes, making it more efficient, which ultimately led to the term “programmatic advertising.” So that in contrast to the previously stated process through which digital advertising was bought, with programmatic advertising, the whole process looks something like this:
While the above steps do not always work in that exact sequence, it just paints a general idea of the process, and as I will soon mention, this above only describes one type of programmatic buying.
I should also point out that the process from the third to the fifth bullet point will often happen within a few milliseconds, or before the webpage in question fully loads.
According to the Interactive Advertising Bureau (iAB,) which is the body that regulates and develops a lot of the standards used in the advertising industry as well as conducting of research, among other things, there are two types of programmatic advertising: Programmatic Direct and Programmatic RTB. RTB being an acronym which means Real Time Bidding.
Programmatic Direct: As the name implies, simply involves the purchase of digital advertising or media, with this transaction taking place directly between the buyer and seller, or the publisher and advertiser, often with no other external party, such as an exchange involved.
However, the automation, efficiency and speed that programmatic entails is ever present in this transaction.
That said, programmatic direct encompasses guaranteed, non-guaranteed, premium and reserved contracts.
Programmatic RTB: This type entails an auction which involves multiple buyers bidding for ad space in an auction style campaign, and in which the ad space would often go to the highest bidder.
From the above description, you can perhaps immediately see how this process benefits the publisher, who is now getting the best bang for his inventory, unlike traditional and manual methods which guaranteed that his earning or CPM is often tied to whatever the advertiser was offering, and he could accept it or leave it.
With programmatic, he now has a wider range of advertisers’ bids to choose from. The speed and efficiency is obviously the big win for the advertiser.
Programmatic RTB will often be divided into Private Marketplaces (PMP) and open auctions, the former being an invite-only marketplace where high-caliber publishers set aside specific inventory for auction by the members of this PMP.
So, if you are hopefully more clued in on what programmatic advertising is, the various types that exist, and what the benefits are to both advertisers and publishers, one question you might have is how can you ensure you get the best out of this technology?
Whichever programmatic type you opt for, there are certain things you can do to ensure that you maximise your return from the process. In general, some of the things you can do are:
However, besides the above general aspects, a few more specific things you can do are;
How exactly is this useful? Because with that data, you can very easily give your advertisers a lot more insights into who will be seeing their ads, and can therefore help them better customize their ads and messages to better speak to this audience. This data can also very profitably be used by these advertisers offsite. E.g. in a retargeting campaign.
So what kinds of data can be helpful to an advertiser? Things like the behaviour, demographics, interests, actions taken on your site and more are some of the things that can be of value to an advertiser.
So, in this regard, make sure you are signed up to an exchange or SSP that either has an in-house DMP platform, or one that allows you integrate an external DMP. Also, make sure that the exchange you are signed up to has a DMP that is available to their advertisers or allows them integrate a third-party DMP.
What options are there to implement this self-service programmatic RTB option? The number one option we can recommend, especially for WordPress users, is AdBlade’s free plugin, which is a free real time bidding software or plugin. AdBlade is a “content-style” ad network that powers a lot of those ads you see on a lot of sites that say something along the lines of “you might also be interested in this.”
This new plugin of theirs will let you bypass an ad exchange or SSP and will allow you conduct an RTB auction directly on your website using the plugin.
Some other general advantages you can expect to get form using the AdBlade plugin are:
Therefore, make sure that you are monitoring the type of ads that are being served to your site on a regular basis and make sure that they are a value-add to the content you have provided, and that they are relevant.
Where they are not, take active steps to liaise with your ad exchange to ensure that the quality and relevance of ads are improved, and where necessary, be sure to block certain types of ads or verticals that are not in line with what your site is about.
Is there a specific tactic that you are currently using regarding programmatic RTB? Do please share it with our readers via the comments section below.
If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs.
One seemingly obvious method to do this might be to increase the traffic to your blog, but seasoned bloggers know that increased traffic is no guarantee of increased revenue.
In the case of bloggers who have ads as one of the monetization models on their blog, in addition to trying to increase their site traffic, a few other things they might look into doing are diversifying and/or increasing the number of ad networks that serve ads to their website and trying to increase the revenue they earn from the same amount of traffic, in other words, increasing their RPM.
If you are unfamiliar with the term, RPM stands for Revenue Per Mille or Revenue Per Thousand Impressions and it essentially means the revenue earned for every 1,000 page impressions a blog gets. This is exactly what this article is about: Resources or tactics you can employ to increase your RPM.
Before we dive into the topic, let me start by laying some basic foundational knowledge about how your RPM may or may not affect your site’s earnings.
Remember that the income a blog earns from adverts placed on it usually comes from a variety of advertising models such as Cost Per Click (CPC,) Cost Per Mille (CPM,) Cost Per Action (CPA) and a few others. All of the above income models, in addition to the amount of traffic is what goes into calculating your site’s RPM.
Now one important thing to note about the previous statement is that specific ad networks only work with specific models. So some networks will only work on a CPM basis and others only on a CPC basis. Sometimes with mixture of both, and so on.
In the case of CPC and CPA, the user’s interaction (clicks, signups or other actions) with the website is also factored into calculating the RPM of the site. In these cases, if the RPM of a site is to be improved, these user interactions also need to be improved upon.
However, traditional or standard ad formats have generally been proven to command limited user interactions, coupled with the ever increasing use of ad blockers and general user apathy towards ads, resulting in ever reducing publisher earnings.
There is a new generation of non-standardized ad types or formats that are slowly making their way into the industry and slowly growing in popularity among advertisers, publishers and ad networks, and in many cases, is proving to be much more effective than traditional ad types in both communicating a brand’s message, and earning more revenue for the publisher.
Some of these new ad formats, designed for various platforms, are: Skin or Wallpapers, anchors, interstitials, in-read and out-stream ad formats, rising stars, native ads and more.
I will briefly describe these ad formats and how they behave.
Now that we have covered the basics of this set of new non-standard ads, I will now proceed to give you tips on how you can increase your blogs RPM using these ad formats.
First of all, I should remind you that one of the reasons for the creation of these new ad formats is because of the ever increasing ineffectiveness, reduced ROI and revenue that traditional ad formats continued to experience among advertisers and publishers. Which led the industry to find new ways to effectively communicate their message while creating value for the audience.
The message you should take away from this is that these non-standard ads are great sources of new revenue. When you then combine this with the below tactics I am about to mention, your RPM is has a much higher chance of improving.
So what are some of the ways you can increase the RPM on your blog?
What I would recommend you do is to notify your ad network and inform them that you are using Adtags.pro. In the case of Google you would simply need to declare that you are using refresher ads within the AdSense/AdX interface.
This in effect means that you are potentially doubling your earnings from the same user if your site has high average time on page. This no doubt a clever way to increase the earning from your blog, and when you factor in what I (and all the research) previously said about the new non-standard ad formats being more user friendly, it potentially means your site’s users might be more inclined to engage with these ads on your site and consequently make you more money.It costs nothing to sign up to Adtags.Pro. If you’re interested to try it out, you can sign up here.
In conclusion, the above tactics are perhaps some of the most advanced strategies you can use to increase the RPM from your blog, and more so without needing to increase the amount of traffic going to it. Of course, the smart thing to do would be to both increase the traffic to your site and use the above three tactics we have discussed.
No doubt increasing the traffic to your website is easier said than done and we know a lot of bloggers still struggle with this, which is why we have a ton of material here on MonetizePros that provides multiple tactics to increase your website traffic.
Additionally, if you are looking for more things and tactics you can employ to improve your site’s RPM and generally earn more money from your blog, feel free to read this article.
Online content publishers are struggling with an increasing number of ad tech solutions and rapidly decreasing ad revenue. Multiple source header bidding, dynamically placed mobile ads and monetization-balanced media buying are just a few of the new challenges. Based on actual experience of over 100 publishers, here are 10 steps big websites plan to take in 2017 to earn higher ad revenue.Continue reading
DFP stands for DoubleClick for Publishers and as the name implies, it’s used by various publishers as either an ad server or it can provide a lot of benefits to manage the sales process on behalf of the company. Several popular ad networks such as AdSense by Google, are usually run on DFP if the publisher chooses to. Continue reading
With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful it is to lose a huge sum of unpaid ad revenues because of an ad network bankruptcy so we want to help you prevent a huge chunk of your ad revenues to disappear overnight:Continue reading
2016 has been a crazy year with the growth of header bidding, ad block usage and the drop in Google’s share of publishers’ ad inventories. Things have definitely been shaken up last year and as a result two major bankruptcies have occurred. While Say Media technically isn’t bankrupt, they seem pretty close according to many publishers that used to run them and still have not been paid by them. Mode Media used to be worth over $1 billion and is now bankrupt. Publishers are unsure if they’ll ever receive a penny from Mode Media’s unpaid ad revenues.Continue reading
Traditional web marketing is all about drawing people towards your product. You make yourself known to your customer through banner ads, sponsored content, guest blogs and so on.
Ideally, your marketing efforts will bring visitors to your website. But that’s not the end of your marketing efforts. Once a visitor leaves your site, you can still effectively engage with them. This is called retargeting – and it’s a valuable tool for your marketing toolbox.
This guide covers display advertising, including different pricing models and ad units.