The Rumble Partner Program now promises creators up to 90% of eligible video ad revenue, starting November 1, 2026. Rumble CEO Chris Pavlovski announced the 90/10 split on X on October 29 and put it side by side with YouTube’s 55% share for video ads. This guide explains who qualifies, what the split covers, how it compares with YouTube’s published rates and six smart moves to make before you shift any of your video strategy.
Program rules come from Rumble’s partner program page and its Terms of Use. The new split and the AI marketplace plan come from Pavlovski’s own posts on X, and YouTube rates come from YouTube Help. We attribute each figure to its source.
Table of Contents
What Is the Rumble Partner Program?
It is Rumble’s invitation only monetization tier for creators who stream and upload through Rumble Studio. The partner program page pitches it with three promises: “Keep up to 90% of ad revenue,” “Keep streaming everywhere you already are” and “Earn from your first stream, with no subscriber or watch-hour minimums.”
Rumble Studio is the tool that ties it together. Rumble says Studio lets you go live on the platforms you already use at the same time, so you do not have to leave the platforms where you already stream to earn on Rumble. Inside Studio, eligible creators can run ad breaks, take sponsor ad reads and collect Rants, and an earnings dashboard breaks revenue down by stream and video.
Joining is free. Rumble says that requesting access and joining “are both free,” and that approved creators receive their invitation and program terms by email.
What Changes on November 1
Pavlovski laid out the change in a long post on X on October 29, 2026. “For years, video platforms have taken advantage of creators,” he wrote. “On November 1st, we’re flipping the script.” The post adds that “Creators will get up to 90% revenue share on eligible video pre-rolls, mid-rolls, and host-read sponsorship ads.”
In a separate post on October 29, he listed live stream commercials and live stream sponsorships under the same 90/10 split starting November 1, and noted Premium revenue joins the program on that date. He also said the new program is for both VOD and livestream creators.
For context, Rumble’s current Terms of Use set the agency fee Rumble keeps at 40% for programmatic ads, 40% for sponsorship and host read ads and 40% for licensing, and at 20% for tips and donations and pay per view. Creator earnings are then reduced by other fees and costs such as processing, hosting and taxes. In plain terms, a creator on the standard terms keeps 60% of programmatic ad earnings before those other costs, which gives a rough baseline for comparing the new 90% figure.
Two words in the announcement matter: “up to” and “eligible.” Rumble has not published which ads count as eligible or how the final rate is set for each creator. Its partner page says “Exact terms are shared one-on-one with approved creators,” so read your own offer closely before you plan around the top number.
How to Qualify
The requirement on the partner page is short: “Stream or upload at least 10 times using Rumble Studio over the last 30 day window.” Pavlovski described it the same way on X, calling it the main requirement to join: “upload 10 videos (live or VOD) through Rumble Studio in a 30 day period.”
Meeting that bar does not guarantee entry. The program is by invitation only, and Rumble says its partnerships team reviews every request. The request form asks for your main channel link, the content types you publish, how often you post, total followers across platforms, your niche, yearly creator earnings across platforms and whether you already do sponsorships or ad reads.
Rumble says the program is aimed at “Live streamers and creators who already earn and want to build their business on Rumble.” That framing suggests the team will look at your existing audience and earnings, even though there is no published follower minimum.
Rumble vs YouTube: The Revenue Share Math
Pavlovski framed the launch as a head to head: “YouTube’s revenue share will be 55% for video ads. Rumble’s revenue share will be 90% for video ads.” The YouTube figure matches YouTube’s partner earnings overview, which says YouTube pays partners “55% of net revenues from ads displayed or streamed on their public videos on their content Watch Page.”
The same help page lists 45% of the revenue allocated to a creator from the Shorts creator pool, and 70% of net revenues from channel memberships, Super Chat, Super Stickers and Super Thanks. So the gap is widest on long form and live video ads, which is exactly where Rumble aimed its offer.
The entry rules differ too. YouTube’s ad revenue tier requires 1,000 subscribers plus either 4,000 qualified watch hours on long form videos in the last 365 days or 10 million qualified Shorts views in the last 90 days. The Rumble Partner Program has no subscriber or watch hour minimum, only the Studio activity requirement and an invitation. For the full YouTube picture, see our guides on YouTube subscriber thresholds and monetizing YouTube videos.
A bigger share only pays if ads actually run against views. Pavlovski acknowledged on X that audience growth is the most common question and criticism he hears, and answered it directly: “This move is exactly an attempt to stimulate growth.” He added: “Free speech attracted many users, but we think the best economics will attract many more.” Your real comparison is revenue per view on each platform, not the headline split.
The AI Licensing Marketplace Plan
The same announcement previewed a second revenue line. Pavlovski wrote that “in the back half 2027, we plan to launch a marketplace where AI companies with a focus on robotics can license creator content,” and that this would happen “at the creator’s choice.”
No pricing or split for that marketplace has been published. Under the current Terms of Use, Rumble’s agency fee on licensing revenue is 40%, so watch for updated terms before you opt any content in.
What It Means for Publishers and Video Teams
If you run a site with a video team rather than a solo channel, the multistream design is the part to note. Because Studio broadcasts to other platforms at the same time, adding Rumble does not mean leaving your main audience. It means one more ad and sponsorship stream on content you already produce.
Embedding is a separate deal. Rumble’s terms say a qualifying Rumble Publisher account that uses the Monetized Embed Code earns net advertising revenue from the Rumble Player less a 50% agency fee to Rumble. That arrangement is not part of the 90/10 announcement, so do not assume embeds on your own site get the new rate. Our video monetization guide covers the other models to weigh it against.
6 Smart Moves for Creators
1. Check eligibility before you apply
Count your Rumble Studio streams and uploads over the last 30 days. You need at least 10 to meet the stated requirement.
2. Read the offer, not the headline
Terms are shared one on one. Confirm which ad types are eligible, what rate applies to you and which other fees and costs are deducted.
3. Test with multistreaming first
Run Studio alongside your current platforms for a month and compare revenue per view on Rumble with what you earn elsewhere.
4. Keep YouTube revenue in the comparison
YouTube still pays 55% of net Watch Page ad revenue and 70% on fan funding features. Do not trade a larger audience for a larger percentage without checking the totals.
5. Bring sponsors into Studio
Pavlovski said Studio will deliver a 90/10 share on eligible host read sponsorship ads. If you already sell reads, compare that with what an agency charges you.
6. Wait for the AI licensing terms
The marketplace is planned for the second half of 2027 and will be opt in. Decide on licensing only after Rumble publishes the split and the rights involved.
The Rumble Partner Program offers a far larger headline split than YouTube pays on Watch Page ads, but it is still invitation only and the exact terms are private. Treat it as an extra revenue stream to test, not a reason to abandon what already pays.
Frequently Asked Questions
What is the Rumble Partner Program?
It is Rumble’s invitation only monetization program for creators who stream and upload through Rumble Studio. Rumble says members can keep up to 90% of ad revenue, with no subscriber or watch hour minimums.
When does the 90% revenue share start?
Rumble CEO Chris Pavlovski said the 90/10 split on eligible video ads starts on November 1, 2026.
How do you qualify for the Rumble Partner Program?
Rumble’s stated requirement is to stream or upload at least 10 times using Rumble Studio over the last 30 day window. You also need to request an invitation and be approved by Rumble’s partnerships team.
Does it cost anything to join?
No. Rumble says requesting access and joining are both free.
How does the split compare with YouTube?
YouTube pays partners 55% of net revenues from Watch Page ads and 45% of the revenue allocated to them from the Shorts creator pool. Rumble says eligible video ads will pay up to 90% to creators in its program.
Do I have to stop streaming on other platforms?
No. Rumble says Rumble Studio works with the platforms you already use, so you can keep your existing audience while you earn on Rumble.
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