Adcash Review for Publishers

Introduction to Adcash

First established in 2007, Adcash holds a combined 14 years of experience in sourcing and placing high-quality ads to monetize websites all over the world. The network has cutting-edge placement algorithms ensuring the best ads find their way to the right sites. 

Adcash is headquartered in Tallinn, Estonia, with a branch in Sofia, Bulgaria. The network places ads on a range of different verticals, including gaming, sports betting, gambling, finance/crypto, VPN/App Installs, Health/Nutra, Online Dating, eCommerce, and more. 

Leading prediction technology keeps its wide ad inventory optimized according to a publisher’s individual traffic needs. Publishers can have control over their ad placement with a manually monitored account, or they can opt to automate the process entirely. This choice gives publishers a tailored ad placement solution and all-around better control over what goes onto their site.

AdCash Website

Adcash overall rating: 4.50 out of 5

  • What We Like: The option to manually select the ad formats displayed or utilize the Autotag feature. The wide choice of ad types and niches the company operates in. Additionally, the customer support is strong, with specialized account managers available to answer questions in multiple languages.
  • What We Don’t Like: There is a 25 USD/EUR minimum payment threshold. It can also be quite difficult to track down information on the different website pay rates.

Adcash Company Stats

  • Homepage: Adcash
  • The program originally founded In 2007
  • Employee Count: 70+
  • Ownership type: Private
  • Social Media Profiles: LinkedIn, Twitter, Facebook, Youtube, Instagram
  • Ad formats offered: Pop-Under, Interstitial, In-Page Push, Native ads, Banners.

Try In-Page Push when selecting your tags. 

This top-converting ad format is the 2.0 version of the original Push Notification. These alert-like Display ads are well-targeted, engaging, and less intrusive to the end-user. These and other top ad formats are now fully available on the Adcash Publisher platform.

As of 2021, the Adcash Publisher/Advertiser platform is ranked according to the below stats. 

  • 300+ Billion Ad requests per month.
  • 6+ Billion Ad impressions per month
  • 200 million unique users per day.
  • 250,000 conversions per day.
  • 10k+ Active Customers (Advertisers & Publishers)
  • 10k+ Active Campaigns.
  • An active footprint in 196 different countries.

Adcash Support & Contact Information

Estonia: Kentmanni 4, 10116 Tallinn.

Bulgaria: 103 Aleksandar Stamboliyski Blvd. 1303 Sofia.

Support queries: [email protected]

Marketing/publicity queries: [email protected]

Publisher Requirements

  • Applicable Publisher Terms and Conditions.
  • Minimum Traffic requirement: None.
  • Publisher Language Requirements: None
  • Publisher Prohibited Content: Adult/mature content, violent content, hate speech, harassment, bullying, excessive profanity, hacking/cracking content, content that promotes the trafficking of threatened species, sales of any illegal items, content regarding programs that compensate users for clicking ads or offers, performing searches, surfing websites.
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Advertisers & Offers

  • Offer Types: CPA Target, CPM, CPC.
  • Verticals: All major verticals (primarily Entertainment, Gaming, App installs).

Publisher Autotag 

Note: A recently launched feature on the Adcash Publisher panel allows publishers to choose between manually selecting their ad formats or option for the new Autotag feature. Here’s a quick recap of what this feature entails. 

Publishers can now integrate 3 ads in 1, directly to their site with the Publisher Autotag. Designed to simplify integration and boost onsite revenue by showcasing three high converting Ad formats (namely, Pop-Under, Interstitial, and In-Page Push). 

This Autotag feature is designed to… 

  • Integrate ads seamlessly onto any website.
  • Free up time that would have otherwise been spent on testing. 
  • Maximize UX by showing the most relevant and engaging offers to traffic. 
  • Increase overall onsite revenue by thinking three steps ahead of the competition. 

The Publisher Autotag also contains a built-in Monetization Goal. Before or after you’ve placed the Autotag code onto your site, you will be able to regulate your ads to balance your overall earnings in relation to your end-user experience. As a rule, the higher the monetization goal is set, the more frequently ads will be shown on site. If your traffic is sensitive about being overadvertised, you can lower the goal to increase the user experience (UX).

For a detailed description of this feature, please head to the Publisher Autotag article.

Tech Implementation

Adcash Tech Implementation Rating: 5 out of 5

Placing an ad on site: Your website will need to be reviewed before you can start to place ads. Once accepted, placing an ad on our site is straightforward. Here are the steps needed to place ads on your site. 

  • Open your publisher account and head to the control panel. Choose the size and style of the ad that you want and where it will be placed. 
  • A line of code will be generated. Copy/paste this line of code (or script) into your site’s backend. Select where you would like the ad to be displayed on your site. 
  • If you need any ad placement assistance, you can learn more in the Adcash knowledge base. You can also reach out to the Adcash support team or your personal account manager for further assistance.
  • Implementation Technology: JavaScript, Direct link
  • WordPress Plugin Available: No

Publisher Reporting & Admin Control Panel

Adcash Publisher Reporting & Admin Control Panel Rating: 4 out of 5

Control Panel: The Adcash control panel is generally intuitive and easy to work with, and the support makes it all the better if you have questions at any point. It’s clear where to go for creating new ad units, reports, and other information you might want. The Home tab gives you a rundown of basic current numbers and reports. By going to Statistics you can view current money and more detailed stats in real-time.

Reporting: This is a very useful component of the Adcash Publisher platform. As mentioned, you can view many different real-time statistics in the Reports section. You can also set up a report to be emailed to you regularly, or have a single detailed report for a particular time window sent to your email in a couple of different file formats.

publisher reporting & admin control panel

Payment

Adcash Payment Rating: 4 out of 5

Payment Methods: Bank Wire Transfer, PayPal, Payoneer, Skrill, Webmoney, Bitcoin.

Payment Terms: 30 days after initial payout request (Net-30)

MinPayout Threshold: 25 USD/EUR (It’s not possible to request a lower amount).

Adcash typically does not charge any fees when processing a Publishers’ transaction. However, each payment provider may have its service fees. Please contact them directly for more information.

Account Help

Adcash Account Help Rating: 4 out of 5

  • Online support center: Knowledge Base
  • Personal Account Manager: Yes
  • Easy to Contact Support: There is a form for contacting support with a standard 12-24 hr response rate. Alternatively, you can contact the support team via [email protected]

FAQ's

What are the Adcash traffic requirements for Publishers?

Unlike other ad networks, Adcash does not have a publisher minimum traffic requirement. The platform is available for all website traffic in all languages. They do however prohibit adult or mature content (pornography), violent content, hate speech, harassment, bullying, excessive profanity, hacking/cracking content, content that promotes the sale or advertises products from endangered or threatened species, sales of any illegal items, content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites, or reading emails.

What ad formats does Adcash offer?  

Adcash offers Publishers the choice of In-Page Push, Pop-Under, Interstitial, Native Ads, and Display Ads.

What are the AdCash payment methods? 

Payment methods include: Bank Transfer, PayPal, Payoneer, Skrill, Webmoney, Bitcoin

What is the AdCash minimum payment?

The Adcash Minimum payment is $/€25. They offer a NET 30-day payment term after the end of the month. For example, earnings from January will be paid out in February (upon request).


How To Get Started With the Adcash As Publisher Platform

To sign up to the Adcash Publisher platform, you can follow the below

Step 1: Register & Sign Up

Head over to the Publisher section of the  Adcash homepage and select "Start Now". Fill in the required information to create your account.

Step 2: Set Up & Configuration

After you’ve received a confirmation of the approval, you should set up and configure your account by opening the “Zones” tab and selecting “Create new zone”. Choose your desired ad format that you believe will best fit your traffic. From there, you will get the appropriate Javascript code to insert into your website(s).

Step 3: Making Money

After you have done the setup and configuration, you'll be able to start earning money and see your revenue grow from there.

Editorial Review of Adcash

One of the top takeaways that comes from using the Adcash platform is balance. The overall setup of their service seems to take into account the needs of both publishers and advertisers without having the scales tip in the direction of one or the other. 

It’s nice because it easily creates a mutually beneficial relationship with advertisers and publishers, as it should be.

The easy-to-navigate control panel makes getting the relevant ad space set up on your website super simple. It's also nice to be able to call on an account manager for any specific questions or issues you may be experiencing.

As is often the case with a lot of other networks, the Adcash Publisher platform does not have the same setup complications, meaning you don't need any technical expertise to start monetizing your website traffic. 

Another handy resource is the Adcash support center, which contains step-by-step instructions on different ad integrations, according to the operating system, device, domain, etc. Having these multiple resources is a really useful touch when you’re just starting to monetize your website.

The wide variety of ad types is a definite plus. Everyone’s audience is different in what they’ll respond to and what they’ll tolerate or find annoying when visiting their favorite site. The selection of full-screen/display ads allows publishers to customize their onsite experience to meet individual users’ needs. The different size choices are also helpful for this, as is the choice between letting their dynamic optimization algorithm serve up the ads or manually selecting which ads will be displayed.

The ability to manually control which ads feature on your website is a wonderful thing. Knowing your onsite audience and selecting the right display combinations means a greater chance of generating returns. Even if your site isn’t automatically geared towards generating leads and customers, having the right tie-in helps with overall earning potential, making the ad’s time onsite much more worthwhile.

The variety of different verticals makes the platform accessible to a multitude of different publishers and niches. This casts the net wide, and with so many advertisers marketing so many different products for a variety of different verticals, there is always a quality placement waiting to be matched to the right publisher site. 

The lack of a minimum traffic requirement means that even if you’re just starting out, you can begin your relationship with Adcash to help monetize your website and watch it grow as you gain more hits. Now it is important to note that, just because you can get onto the Adcash platform with most traffic levels, the money won’t start rolling in right away. If you’re still small, it will take some time to build up to that first €/$100. 

However, this is the nature of the business, so even with the perfect website, give it some time to build up. At least with Adcash, you can start building early so that money from traffic can grow in your wallet during those early days where most other networks will not onboard you.

That does cast a little light on one of the few negatives for Adcash as a network: the relatively high payout threshold. A lot of other networks will allow you to get money at a much lower level so that you can truly see it in your bank account and use it. As you grow as a publisher, it does get easier to hit that mark, but when you’re a small publisher, it can seem like forever waiting for that payout. Advice though is to just be patient and know that it will come when the hits grow.

When it is time for payment, people seem to find that Adcash pays on time. Also, there are no content language restrictions that we were able to find, which makes them a truly global advertising solution for any site. Currently, they serve 196 countries. 

Adcash’s versatility means that if the ads you've placed aren’t quite working or generating the revenue you want, you can try multiple different configurations that might be better for your individual site/blog. It opens up a lot of options to build revenue through ads by doing test runs and then comparing the reports you get to see which configurations give you the best individual results. Especially with the ease of configuring ad space, it doesn’t take forever to change your mode of operation on your site.

An additional feather in their support cap is their multilingual support. Support personnel is available to speak to Publishers in multiple languages, including English, French, Spanish, Italian, Russian, and Turkish. 

Overall, we recommend trying out the Adcash Publisher platform to generate revenue for your site. The setup is relatively easy, getting your website approved usually doesn’t take long, and the features are designed so that you can try out a few different methods without having to muddle through a lot of technical details. Anyone at any level who wants to give advertising on their website a try is a great way to start out and keep working to monetize your traffic with good service and ease of use.

Publisher Referral Program and Autotag Feature  

If you're a website owner and would like to get the most out of the Adcash platform, we recommend using the new Autotag feature for increased audience monetization. 

And, if you’ve been using the  Adcash Publisher platform for a while and are seeing good results, you can recommend other publishers to the Adcash platform and they'll guarantee a 5% lifetime bonus for every new lead brought in.


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