Adcash Review for Publishers

Review Information Last Updated on: May 21, 2019

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Introduction to Adcash

With over a decade in the business of serving ads to monetize websites, Adcash has been refining their algorithms and investing in R&D for many years. Based in Estonia and functioning around the world, they are geared largely towards entertainment and gaming content.

Adcash’s in-house optimization technology matches your traffic with high-quality demand. Therefore, you can be sure that they will show the most relevant ads to your audience and keep them engaged.

Their mission enables advertisers to reach worldwide audiences and publishers to monetize web traffic with minimum effort.

Services - AdCash

Adcash overall rating: 4.50 out of 5

  • What We Like: They have a wide variety of ad formats, in-house optimization technology, 24/7 customer support and multilingual account managers.
  • For Advertisers: Access to a huge supply of 200+ leading SSPs and Adcash’s exclusive publishers. Advanced anti-fraud technology and automated ROI optimization.
  • For Publishers: Advanced Anti-Adblock technology with high eCPM and fill rates. Contact their managers to unlock some of their exclusive features that are only available for managed accounts.

Adcash Company Stats

  • Homepage: Adcash
  • Program Founded In: 2007
  • Employee Count: 100+
  • Ownership: Private
  • 200 million unique users per day 196 countries served
  • 200+ SSPs (working with all the major SSPs in the industry)
  • 10 billion ad requests every day
  • Profiles: Twitter, LinkedIn, Facebook, Instagram, Crunchbase

Adcash Support & Contact Information

  • Address: Kentmanni 4, 10116, Tallinn, Estonia
  • Offices: Tallinn, Barcelona, Sophia
  • Support Email: [email protected]

Publisher Requirements

  • Publisher Terms: https://www.adcash.com/legal
  • Traffic Minimum: None.
  • Publisher Language Requirement: None
  • Ad Formats: Pop-Under, Native Ads, Push Notifications, Banner Ads, Interstitials
  • Publisher Prohibited Content: Adult or mature content (pornography), violent content, hate speech, harassment, bullying, excessive profanity, hacking/cracking content, content that promotes sale or advertises products from endangered or threatened species, sales of any illegal items, content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites, or reading emails

Advertisers & Offers

  • Advertising Types: Display
  • Offer Types: CPM, CPC, CPA,
  • Ad Formats: Pop-Under Ads, Native Ads,Push Notifications, Banner Ads, Interstitials
  • Verticals: All (Primarily Entertainment, Gaming, Dating)
  • Sampling of Publishers: Unknown.

Advertisers - AdCash

Tech Implementation

Adcash Tech Implementation Rating: 4.5 out of 5

  • Creating an Ad Unit: Once your website is accepted (as it will have to be reviewed before you can place ads), putting an ad unit online is relatively simple. In the Publisher control panel, simply choose the size and style of ad that you want and where it will be placed. You’ll get your code snippet to copy and paste in the appropriate place on your page. If you need help, there is the knowledge base, a dev portal with dev-to-dev forums, and your personal account manager. Support is known for quick turn-around and easy contact.
  • Display Ad Unit Sizes Available: Display Banners: 120×600, 160×600, 250×250, 300×250, 336×280, 468×60, 728×90; Pop-Under, Native Ads, Push Notifications and Interstitials Web & Web Mobile)
  • Implementation Technology: HTML, JavaScript
  • Mobile Ad Units Available: Yes
  • WordPress Plugin Available: No

Publisher Reporting & Admin Control Panel

Adcash Publisher Reporting & Admin Control Panel Rating: 4.5 out of 5

  • Control Panel: The Adcash control panel is generally intuitive and easy to work with, and the support makes it all the better if you have questions at any given point. It’s clear where to go for creating new ad units, reports, and other information you might want. The Home tab gives you a rundown of basic current numbers and under Reports, by going to Statistics you can view current money and more detailed stats in nearly real-time, which is nice.
  • Reporting: This is a very useful part of Adcash as they have a API reporting for their publishers. As mentioned, you can view a lot of your almost real-time statistics in the Reports section. You can also set up a regular report to be emailed to you on a specific interval, or have a single detailed report for a particular time window sent to your email in a couple different file formats.
  • Control Panel URL: Must have login and approved site.

Ad Zone - AdCash

Anti-Fraud Reduction

Ad Fraud Reduction

Every month Adcash filters out billions of fraudulent ad impressions saving their advertisers millions every year from ad-fraud. In fact, in 2018 this totaled $11.8 million.

This includes blocking invalid traffic including web crawlers, malicious bots, click farms, and other forms of non-human traffic.

For more on how Adcash combats ad fraud on their platform please visit their blog at: https://blog.adcash.com/digital-ad-fraud-2019/

Payment

Adcash Payment Rating: 4.5 out of 5

  • Publisher’s Share of Revenue: Variable
  • Payment Methods Available: PayPal, Skrill, Web money, Payoneer, Wire transfer, Credit Card, BitCoin
  • Payment Terms: Flexible payment terms depending on publishers traffic volumes and earnings.
  • Minimum Payout Threshold: €25

Account Help

Adcash Account Help Rating: 5 out of 5

  • Knowledge Base URL: http://support.adcash.com/
  • Personal Account Manager: Yes
  • Easy to Contact Support: There is a form for contacting support that usually sees a response in 2 hours and an email address: [email protected]  Adcash also offers dedicated account management to unlock their exclusive features that are available for manged publishers only. They really do provide excellent support and account management.

Editorial Review of Adcash

One of the key positive features of Adcash in our opinion is balance. The overall setup of their service seems to take into account all the needs of both publishers and advertisers without having the scales tip in the direction of one or the other. It’s nice because it easily creates a mutually beneficial relationship with advertisers and publishers, as it should be.

The easy-to-use control panel makes getting your ad space set up on your website a snap, and it is nice having an account manager to turn to for any questions or difficulties you’re having. That means that you don’t have to have a lot of technical expertise during set up, as is often the case with some of the other ad networks out there. Another handy resource in their site to help with the odd technical question is the Knowledge Base, which has some step-by-step instructions on adding ads based on some of the most popular operating systems and other tips for you to maximize your earnings. Having these multiple resources is a really useful touch when you’re just starting out on monetizing your website.

The wide variety in types of ads for both web and mobile platforms is also a definite plus. Everyone’s audience is different in what they’ll respond to and what they’ll tolerate or find annoying when visiting their favorite blog. The selection of simple display banners, pop-under ads, native ad, push notifications, and a few other formats really allows publishers to customize the experience of their users to meet the individual needs.

The primary advertising featured in Adcash seems to lean towards the fields of entertainment and gaming, which is kind of a double-edged sword. This can be a great thing for connecting with sites that cater to those interests and organically encourage traffic to other gaming advertisers through shared interest, but the some others might have to expend a little more effort finding the right ads for their site.

This is not to say that these are the only types of ads featured or that other blogs can’t use Adcash to generate revenue, though some completely unrelated sites may have a little bit of a trouble filling the need for users to actively click through and give you what you need to really make money. However, this is a boon for those that are working in the fields of gaming and entertainment as it might make Adcash the best CPA network for you to work through, especially if you’re still growing your following and have dedicated readers that are always looking to try new things.

This brings us to another positive for this network, the lack of a minimum traffic requirement. This means that even if you’re just starting out, you can begin your relationship with Adcash to help monetize your website and watch it grow as you gain more hits. Now it is important to note that, just because you can get on Adcash at any traffic level, the money won’t start rolling in in wheelbarrows right away. If you’re still small, it will take some time to build up to that first minimum of €25 (and deal with conversion) to get your first payout. However, this is the nature of the business, so even with the perfect website, give it some time to build up. At least with Adcash you can start building early so that money from traffic can grow in your wallet during those early days that most networks won’t look at you.

When it is time for payment, people seem to find that Adcash pays on time. Their standard payment structure is Net-30 and it may not be favorable for a lot of people, but is pretty standard structure, and it is good to know that when you expect your money, you’ll get it. However, they do offer other payment terms depending on your traffic volume and earnings. Content restrictions for publishers are also fairly standard among ad networks and do not seem to be too harsh when it comes to those things that might be borderline (such as tame fictional violence). Also there are no content language restrictions that we were able to find, which makes them a truly global advertising solution for any site. Currently they serve 196 countries, and it seems that number has been on the climb in the last few years.

Adcash’s versatility means that if the ads you’re using aren’t quite working or generating the revenue you want, you can try multiple different configurations that might be better for your individual site/blog. It opens up a lot of options to build revenue through ads by doing test runs and then comparing the easily generated reports you can get to see which configurations give you the best individual results. Especially with the ease of configuring ad space, it doesn’t take forever to change your mode of operation on your site.

They also have some of the better advertising solutions that a lot of users are very pleased with. We also like the fact that the mobile and desktop apps fall under one management umbrella, especially in this day and age of related sites, which means one point of contact and ease of cohesive advertising and seeing how everything is working in your reports.

An additional feather in their support cap is their multilingual support – both their customer support and account management is availale in multiple languages. If you need help in your native tounge, it’s more than likely available from Adcash.

Overall, we recommend trying out Adcash for revenue generation on your site. The setup is relatively easy, getting your website approved usually doesn’t take long, and the features are designed so that you can try out a few different methods without having to muddle through a lot of technical details. For anyone at any level that wants to give advertising on their website a try, it’s a great way to start out and keep working to monetize your traffic with good service and ease of use. There’s almost nothing to lose in giving it a chance.

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