At Monetize Pros, we consider it our responsibility to keep pace with how ad networks are faring in their performance for publishers. That’s the reason we regularly blog on ad networks and their pros and cons for various kinds of publishers. This post is not a revelation but a deep dive into an ad network that has shot to the front and center of the scene with their top-notch products and services.
Media.net is not new to contextual advertising. They’ve been around since 2010 and we’ve reviewed them before. They’ve consistently topped the list of AdSense Alternatives on our website. Since we last wrote about them, we’ve only heard good things about publishers’ experiences with them. For those of you who haven’t tried them yet, do it now.
Google AdSense users – you too should add Media.net in your mix of ads and we are positive that you will find them adding incremental value to your earnings. And who doesn’t want that, right?
Media.net is the 2nd largest contextual advertising business globally, exclusively powering the Yahoo! Bing Contextual Ads Program which is one of the largest pool of advertisers in the world – opening up $6bn worth of search demand for publishers. This means no matter how broad or niche your content is, your inventory will always have substantial demand amongst multiple advertisers. Such a large marketplace of keyword-targeted advertisers also means a more competitive marketplace which in turn will translate to better revenues for you because only the most relevant and high-paying advertisers win the bid to display their ads on your blog/ website.
The display to search ad format is a sophisticated method of monetizing display placements by identifying user search intent and displaying relevant search keywords which lead to display of search ads bought by advertisers on a CPC model. The D2S ad format filters the user’s intent which results in better targeting of ads on your site and higher revenues because advertisers are likely to pay more for these valuable clicks on your ads where user intent is clear and qualified compared to CPM based ads where there is no way to find out whether the user engaged with the ad or looked right past it. This ad format leverages search demand from some of the largest ad platforms in the world for your website’s content – something that only Media.net makes available for its publishers, which all boils to down to better ad revenues for you.
By now you know that Media.net is top-notch with its technology. There’s intuitive and intelligent tech behind the targeting of their ads as well. Media.net’s algorithms constantly self-optimize based on their ability to analyze and learn the concepts of your content. Once they absorb what you’re writing about, they connect that content to relevant advertisements on each page. No more of those slimming pill ads on a beautiful food blog! Your ads will be contextual, i.e. related to your content and therefore, will add value to your writing instead of clashing with it. When you have ads that are related to your content, the chances of them being clicked on and you getting paid are also high.
There’s nothing more detracting from user experience than ads that just do not fit into a page’s scheme of things. We are subjected to such ads every day and you’d know from your own experiences that they are ineffectual, dated and inorganic to your content. What Media.net offers to make your readers’ experiences as seamless and immersive as possible are native ads. Native ads are special in that their appearance and form are like your content. Because of their likeness to your content, they blend in and do not disrupt the experience of those consuming your content, keeping it consistent. Media.net ads adopt the flow of editorial content without any changes to your site layout. Here are a few examples.
Media.net Below The Article Ad Unit
Media.net In-Content Ad Unit
Media.net Display Ad Banner
When you sign up with Media.net, you’ll be sent a single ad tag that can help you create ads of several sizes and types. Depending on your account performance, you could also get custom ad units made for you. All Media.net ad units are responsive, adapting without a hitch or extra effort on your part, to any screen size or device type. Not only are their ad units behaviorally sound, but also aesthetically superior. Look at a few examples and decide for yourself:
Media.net Mobile Docked Ad Unit
Media.net Interstitial Ad Unit
How many of you using other major ad networks have felt helpless at the lack of direction and guidance when you when you need it? We are sure there’s a large number that’s saying, “Me!”, to this. This is the gap that Media.net identified and filled rather democratically. At Media.net, it does not matter whether you are a small or a large-sized publisher. Each one of their customers get an Account Manager and this can be a huge help for all the newbies to monetization. Nowhere else will you have a Company dedicating so many of their human resources showing you the ropes of blogs monetization. These Account Managers make meaningful suggestions, which if you pay heed to, can greatly contribute to increasing your revenue. So, no groping in the dark as you do with other ad networks – no more dependence on answers found in obscure corners of user made forums. At Media.net if you hit a wall, you just shoot your Account Manager an email and he/she will do what she can to resolve your issue.
We know that a large percentage of publishers use AdSense to monetize their traffic. Wait, who doesn’t want more ad revenue, though? This is where Media.net can help even those of you who do not want to stop using AdSense. Media.net can easily and effectively be used with AdSense to earn incremental revenue. Media.net has many ad units in sizes that aren’t covered by the AdSense suite of ads. Using these ad units can create additional ad inventory and more opportunities for you to build on your current ad earnings. Here are a few examples of the ad unit sizes that are unique to Media.net.
Media.net 600×250 Custom Ad Unit
Media.net 600×120 Custom Ad Unit
So, here’s what we think – There’s no reason why you shouldn’t give Media.net a try. We are impressed with the performance of their ads and the quality of their services. They are, without a doubt, a great alternative to AdSense.
All you need to do is click here and sign up. Every website is reviewed independently by Media.net and if your website gets approved, you’ll hear from your Account Manager promptly. Happy Monetization!