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MonetizePros aggregates information about the average CPM rates across various mediums including traditional display (i.e., banner ads), email ads, mobile ads, and video ads.
The CPMs realized by publishers can vary significantly; it is not uncommon for a publisher catering to a valuable and targeted audience to realized a revenue per thousand impressions that is 20x or more higher than those realized by sites with more generic and less desirable audiences. While the exact experience of a publisher depends on a number of different factors, it is still useful to have a reference benchmark.
You can view in depth information about the average rates achieved through each medium on individual pages.
|Ad Type||Average CPM||Verified Data Points|
|Email Ads||$5.00 [a]||3|
|Mobile Ads||Various [b]||8|
|[a] Reflects an estimated banner ad CPM for sent emails.
[b] This guide contains multiple data points, including averages for iOS, Android, Interstitials, and Banner Ads
In addition to the simple averages, each individual CPM rate guide contains:
To view the details of each CPM rate guide, click on the links in the table above.