One of the biggest risks for publishers is working with ad networks that either pay late or not at all. Unfortunately, many publishers have suffered this fate with the bankruptcies of Mode Media and Say Media. There are also many scammy ad networks that never intended on paying at all. Since MonetizePros is in constant […]
DFP stands for DoubleClick for Publishers and as the name implies, it’s used by various publishers as either an ad server or it can provide a lot of benefits to manage the sales process on behalf of the company. Several popular ad networks such as AdSense by Google, are usually run on DFP if the […]
With all the excitement on our original post about the next ad network to most likely go bankrupt, we decided to follow this up with a post to help you diagnose whether an ad network is about to go out of business. We know how painful it is to lose a huge sum of unpaid […]
Traditional web marketing is all about drawing people towards your product. You make yourself known to your customer through banner ads, sponsored content, guest blogs and so on. Ideally, your marketing efforts will bring visitors to your website. But that’s not the end of your marketing efforts. Once a visitor leaves your site, you can […]
This guide covers display advertising, including different pricing models and ad units.
When affiliate marketing is discussed as a web monetization strategy, it is typically considered as the primary means of generating revenue from traffic. There are thousands of sites out there that have been set up with the single goal of sending referrals to third party vendors, and generating revenue through affiliate relationships. Affiliate marketing can, […]
For sites that monetize their traffic primarily through display advertising, there are a handful of factors that will impact the efficiency of this strategy and the RPMs realized: Positioning of ads Styling of ads Relevancy of ads This article will focus on #1 above. Specifically, we’ll discuss optimal strategies regarding the 728×90 leaderboard ad unit that […]