There is nothing difficult about creating a blog and regularly posting content there. Another thing is making sure that it gets high traffic. What should you do to make the blog “catch” the audience? How to cause a natural desire in people to visit your blog and check new postings there?The answer is quite obvious here — it is quality content that serves this purpose. There is no need to reinvent the wheel; we need to work on improving content marketing. To facilitate this task for you, we have compiled a list of tools that will help you generate ideas, write interesting texts, and even sell your content.
Content Search Tools
It all starts with a topic. Even a brilliantly written text will not be read in full in case a topic is interesting for a reader or doesn’t make sense. On the other hand, short and mediocre content is read with foam at the mouth if the topic is acute. That’s why it is so important to pick a theme for your writing.
1. Analysis of Competitors' Blogs
If you have decided on a niche, then you have already identified some bright competitors. Study their posts. Pay attention to articles that have not only numerous views but also significant feedback (likes, comments, shares).
Enter a word or phrase, and Buzzsumo will show you the most popular posts on the Internet containing this phrase. Thus, you will define the direction and can dive deeper.
It is a great place to get inspiration. People ask questions from a wide variety of fields/ areas, and Quora helps you find the most relevant themes (sub-themes). By using Quora, you will get a list of the most commonly asked questions that you can use for your monthly content strategy.
4. Google Trends
The most unreasonable thing you can do is choose a topic that is not popular for your blog. Google Trends will show you the right direction. The tool displays search volume for different keywords and phrases in your area.
Far from every blog is worth a subscription, agree? This is where Alltop can help you make the decision. The tool selects and categorizes the most popular blogs on the network, so you can see what others are writing about.
There is no such person who doesn’t use Twitter. This platform can be useful to find out what the audience is interested in at the moment.
By becoming a blogger, you will eventually realize that you have more ideas than time to implement them. With Evernote, you can keep track of all your thoughts.
This is a free project management tool for small groups. The better you can organize, the easier it will be for you to work with content. Trello is a great service for organizing all your ideas and structuring them.
Using the services listed below, you will not only start writing better. You will also notice that you can create content much faster. Let’s sharpen your writing skills and take them to the new level with the below toolset.
9. Google Docs
Before you post a blog post, scan texts through Google Docs. This will help you check your grammar and spelling. Unsure if the content you produce is interesting and error-free? Consult with other people if you need help.
If you want to write a list-based post, try the Wunderlist service. It helps you easily find and create lists of anything without ruining the structure and flow of your thoughts.
11. Joy Reactor
There is nothing hard in making a funny picture. Just a few clicks of a mouse and you will create a funny picture in minutes with Joyreactor.
This is a resource that will help you in creating your own infographic, which is a bonus for you. Information presented in the form of infographics is perceived and remembered better.
It is a resource where you can find quality pictures to illustrate articles. The resource hosts visuals on any theme. You can use the search feature to find the best fitting graphics.
You may need to create an e-book or a .pdf file for your blog. This simple tool will allow you to do that. Apart from that, Uberflip will provide you with statistics showing the degree of popularity of your content.
15. Tiny MCE
If you have a blog based on WordPress, this tool will help you fix grammar and spelling.
This service can help throughout the entire cycle of creating content: collect information on the network, publish links/ videos, and so on. This is a platform designed for small and medium-sized businesses.
If you are looking for a tool that can do everything, try Kapost. It should be used if you need help with planning and writing, but, in fact, Kapost can do much more.
18. Editorial calendar
If you’ve already become a little familiar with the role of a blogger, try using the content calendar to organize the publication of posts. This will help you determine the optimal intervals and understand how often it is best to write a blog.
Promoting your content should not be a difficult task. There are many tools that can help you with this. Here are some of them.
Search engines are a great source of traffic. Yoast will optimize your blog, thereby raising its rating.
20. Click to Tweet
By customizing quotes and single phrases from your texts to the Twitter format, you get more traffic from social networks.
Your followers on Twitter are not always online at the time of publication of your messages. Tweriod helps you determine the best time to publish to reach the largest possible audience.
Buttons for sharing content on social networks should be attractive. Flare allows you to control the appearance of these buttons and counts the number of clicks.
Email is the best way to drive traffic to your blog. Using GetResponse, you can build an address database through your blog and then increase it every time you post new content.
24. Google Webmaster Tools
It is the only service that will show you what place you take in Google search results. You can take the keywords that appear in the search on the first page, make links to them, and increase your ranking.
25. Search Google Blogs
Blogging with Google can help you find blogs that are similar to yours. Find some of these blogs and start commenting on the posts, giving out your information as well. This will attract people to your blog and increase its audience.
The above instruments will teach you how to write a blog post and make your audience read it through-and-through. Content marketing is not rocket science if you know what you are doing. The above tools will facilitate this task by helping you generate ideas, write texts, and promote your resources. So even if you are new to this business, with the above solutions, it will not be a problem for you to successfully launch and run your blog space.