Top 5 Ad Networks to Use With Google AdSense

For many websites that are monetized at least partially via display advertising, Google’s AdSense is often the primary solution used. AdSense is so popular because it’s generally the best option out there for bloggers and publishers; it offers the deepest roster of advertisers, first-class technology, and usually RPMs that beat any other network. If AdSense has a meaningful drawback, it’s that it can be limited in certain aspects. From the types of ad units offered to the number of ads that can be used on any one page, many users will wish that there was more they could do with AdSense.

A number of sites have written lengthy reviews about ad networks that can be used in place of AdSense, summaries that are useful primarily for those who have been banned from the program or who (often mistakenly) think they can do better with an alternative. But the better way to think of the other ad networks out there is as a complement to AdSense, capable of functioning in conjunction in order to maximize earnings from a variety of different ad implementations. Contrary to what many believe, ad networks are not mutually exclusive; it’s very possible that the optimal layout for monetizing your existing traffic involves a combination of different networks.

Below, we’ll highlight five ad networks that publishers and bloggers can use alongside AdSense, as a supplementary revenue stream to boost overall RPMs and bottom line earnings. (By the way, if you’re enjoying this article, you may want to subscribe to our free newsletter; we’ll send monetization tips straight to your inbox each day.)

YahooBing1. Yahoo! / Bing Contextual Ad Network

What It Is: Media.net is a contextual ad network run by a partnership between Yahoo! and Bing, two of Google’s biggest competitors. It functions in generally the same way as AdSense, and offers many of the same options. This ad network provides standard ad sizes (e.g., 728×90, 300×250, etc.) as well as contextual link units that direct to “landing pages” of targeted ads.

Below is an example of these contextual ads in use on a Yahoo! Finance page, alongside traditional banner ads (in this case a 300×250 rectangle ad):

Yahoo Ads

How to Use With AdSense: Media.net can be a great option when you have a site that can accommodate more standard ad units than AdSense will allow. For example, a site with two 728×90 leaderboards and two 300×250 rectangles could use AdSense to fill three of the placements and Media.net to fill out the remaining one (or, ideally, experiment to find the best mix between the two networks).

Infolinks2. Infolinks

What It Is: Infolinks is a provider of so called “smart ads,” with their most common solution involving the display of ads when users hover their mouse over linked content. Infolinks also offers “skinned” ads that fit in the empty space to the right and left of a site’s content, as well as text links that can be inserted within content.

How to Use With AdSense: Many sites utilize Infolinks (or competing offerings) right along AdSense. Whereas AdSense monetizes the real estate on your site specifically dedicated to display advertising, Infolinks is designed to make money by transforming the text on your site into ad units.

Here’s an example of an implementation of Infolinks alongside traditional banner ads:

http://etfdailynews.com/2013/09/23/after-the-feds-surprise-four-asset-allocation-implications/

OutbrainLogo3. Outbrain

What It Is: Outbrain is an ad network that generally has publishers on both sides of the payment equation. They’re responsible for many of the “sponsored content” sections around the web, in which publishers pay to have links to their content featured on other sites. When these links are clicked, the referring site earns some revenue while the destination site gets a new visitor.

Outbrain ads are generally pretty far down on the page, and as such won’t earn nearly as much as traditional ad units placed above the fold. But they can be an effective way to generate incremental ad revenue from visitors who would otherwise leave the site once they’ve finished consuming a piece of content.

Taboola offers a similar service for publishers willing to include links to external content on their sites.

How to Use With AdSense: Outbrain is used right alongside AdSense on many sites. Publishers simply need to create a section of their site dedicated to hosting this sponsored content. Below is an example of Outbrain and AdSense ads side-by-side, taken from an article on ESPN.com:

Outbrain4. Undertone

UndertoneWhat It Is: Undertone specializes in “high impact” ad units, which typically means the ad units that disrupt the user experience in order to get messaging in front of them. These can include so called “pop-up” ads that appear over the site’s natural content. While most visitors to a site may view them as annoying advertisements, the fact is that they’re very effective at drawing attention to the ad’s content. And that means that advertisers are willing to pay premium CPMs to get to these ad placements on highly targeted sites.

How to Use With AdSense: Undertone offers an ad implementation not available in AdSense, so it’s easy enough to use this network with AdSense. Think of Undertone as an exclusive provider of pop-up ads; it can be a nice supplement to the more traditional ads that are served once the pop-up is closed out.

It’s important to avoid overusing these ad units; while the money they generate can be very attractive, there is definitely a trade-off in the user experience. (In other words, visitors to your site won’t like them, and it may deter them from engaging with your content.)

Here’s a pop-up ad from the Undertone network in action:

Undertone

Google AdSense5. Google AdSense

What It Is: Most sites that rely primarily on AdSense to monetize display ad inventory only use a portion of the opportunities that are available to them. In addition to the three banner ads per page–such as leaderbaoards and rectangles–AdSense allows sites to include up to three link units per page. These link units, which consist of a set of linked keywords that direct to a landing page with targeted ads, take up very little space but can become a meaningful revenue source if implemented properly.

Here are the examples that Google shows in its AdSense manual:

LinkUnits

Google also offers a custom search engine product that can be used to help visitors search for specific content on your site. In addition to pages from your site, the results will feature text ads. Any revenue generated from those ads–which often have a very high click rate–are split between Google and the publisher site.

How to Use With AdSense: Text links and custom search boxes are designed specifically for use alongside traditional AdSense units. Because link units are text-only implementations, it makes sense to use those in text-heavy sections of your site. Search boxes can appear just about anywhere on the site; often they’re positioned in the top right of a page where visitors are conditioned to look for the search functionality.

Bottom Line

If you’re monetizing a site primarily via display advertising, odds are you have a lot more tools at your disposal than you may realize. While many focus their attention on pitting ad networks against one another to find the highest earner, time may be better spent figuring out how to get multiple networks to work best together. Using AdSense doesn’t preclude you from taking the best of what other ad networks have to offer and running those monetization techniques simultaneously.

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Leave a Comment:

Brian Babor says

technically no, it doesn’t

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Sachin Chauhan says

Google Adsense is the best platform, but you can not approve media.net and other network .

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Doramino says

Does combining two ad networks reduce earnings, that is CPC/CPM?

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converse sko på nett says

Outstanding post but I was wondering if you could write a litte more on this subject?

I’d be very grateful if you could elaborate a little bit further.
Thanks!

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sankalp says

AdSense not allow To use With Media.net ad newtork…

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BABU says

very good article useful

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bolade says

thank you bro, ho about using content.ad with adsense, is it safe

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Anshul says

Can i use more than one advertiser for the same website?
Like Google Adsense for home page and Infolink for other pages?

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shubham says

can i use both media.net and google adsense at same time in same website

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kali linux says

how to increase the page rpm on google adsence as network?

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paket wisata jogja murah says

This is my first time visit at here and i am really pleassant to read all
at single place.

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Abhranil says

good

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Dele Amodu says

Thanks for sharing these programs. I have tried three from the list and I can say Media net is the best for low traffic websites.

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Arun says

great, i will try with google link ads

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Manoj says

Awesome suggestions. Is there any maximum limit for the ad units, according to AdSense policy ?

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Jhafi says

Thank you for sharing such an awesome information, What about Chitika can I use it with Adsense? And What of these networks have less requirements for payment?

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vivek kumar says

can i use content.ad with my AdSense.??

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Rihan says

Thanks for your nice post. Can i use taboola with adsense? Please tell me.

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small business video says

you’re really a excellent webmaster. The web site loading speed is amazing.
It seems that you’re doing any unique trick. In addition, The contents
are masterpiece. you’ve performed a excellent task in this
subject!

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Amit Jain says

Thanks for the information. I read on another blog that Taboola is easier to get than Outbrain. Which ones are the easiest for low traffic websites ?

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gudtalent says

Nice information, but what about Taboola?

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Ayandoye Pelumi says

Clicksor would also need a move ahead there they also pays well I would try out the listed above alt too

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Pelal says

Thanks for this great post what did you think about Clicksor

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John says

Thanks bro i am using infolink now i will use adsense.

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Vishnu says

Thank you for your article. Good info .. Thanks a lot

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MonetizePros says

To get approved, it won’t be a problem at all!

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Abhishek says

Does adsense approve websites which are already using Infolinks?

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Jan Michael De Guzman says

Thank you for sharing this. Very informative. I tried the media.com but i was rejected as my traffic is not mainly from US CA and UK. Anyway, trying my luck now with Infolinks.

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serome daniel says

thanks for the info, i want to ask is it posible to use google adsense and infolink together with getting ban by any of then?

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Chizoba ikenwa says

Thanks for the information, Although i tried registering with media.net but i wasn’t approved because my site doesn’t have U.S traffic.

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deeak kumar says

Great topic for those who want to tryout other ad networks l,but fear of losing adsence.But one doubt as both adsence and media.net are contextual ads,is it safe to use both in same page.

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MD JASIM UDDIN says

Thanks bro for your post

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Sherif O S says

You won’t believe that I always count google text ads as part of the recommended three ads to display in a page for Google AdSense, not knowing that have been reducing the options I have. Thanks for the post, though am only going to add more AdSense ad units to my blog pages

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amit says

That’s a nice information for ads.

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Samna says

UnderTone is new for me. Thanks for the info. Will try it.

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Vic says

Most of these advertisers pay little or nothing compared to adsense. Although I’m beginning to see a lot of taboola and outbrain on major blogs and sites. Meaning it’s a good combo.

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Ernestine says

Superb blog! Do you have any suggestions for aspiring writers?
I’m planning to start my own site soon but I’m a little lost on everything.
Would you suggest starting with a free platform like WordPress
or go for a paid option? There are so many options out there that I’m totally
confused .. Any recommendations? Cheers!

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Umair Quraeshi says

Very helpful article. Where would you rate the RevenueHits ad network?

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Granit says

Does it affect if u use both adsense and another one in RPM ?

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Samairah says

This is a great guide. Undertone typically work with premium publishers as their ads are often big brand advertisers. We applied for Outbrain in the past but they require a huge amount of inventory so we started working with content.ad which are very similar and produce good results for us. Also, we use AddPlay for their games widgets with pre-roll video ads and Skimlinks for monetising in-content with e-commerce affiliate links. We’ve found that using a variety of partners in conjunction with Adsense approximately doubles our overall revenue and page RPM each month.

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Alexis Sostre says

Hi,

Any other networks that can be used with adsense? Can I use burst Media / Rhythm One? If so How can I use together? Tribal Fusion vs Adsense which one better? Any other network similar to Undertone I can use? I tried applying never got a response!

Thanks,
Alex

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Ifedapo says

Sorry,if I understand you well, what you are trying to say is I can use google adsense and media.net together on my site?

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MonetizePros says

Good luck Chinedu – let us know if you have any questions?

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Chinedu says

Thanks for your information. I will try adsense first to see how they work and i hope to have a better experience.

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MonetizePros says

Thanks Melchyy! Check back and let us know how you get on.

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Melchyy says

Great piece of content.I surely going to try out the other ad networks .ASAP.

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MonetizePros says

Thank you Sameer!

We are always updating MonetizePros with new content, so be sure to check back soon.

All the best

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Sameer TODAY says

what a nice website, i will surely refer it

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MonetizePros says

Thanks Rajender, we are pleased that you found our Ad Network post so useful!

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rajender says

very good info about ads, thanks for writing this for us.

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Mobile Flickr says

Thanks bro i am using infolink now i will use adsense.

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