VPNs have become an irreplaceable tool in everyone’s privacy and security protection kits. And, that’s not in vain - VPN products are that amazing indeed. Not only do they protect our privacy, but they also ensure that we remain anonymous on the web. VPNs have a wide set of applications. Using it in conjunction with Google Products can only bring in more benefits.
This article will go in-depth about the benefits of using a VPN, how and why it protects you, and learn more about its amazing benefits. Let’s start.
1. They Protect Your Data
A VPN service has become a necessity when it comes to protecting user data. Our browsers and computers leak a lot of sensitive information about us daily. And, malicious actors can use this information to harm us. Or, advertisers might use it to bombard you with annoying ads and popups. It’s more important than ever to protect your information, and such cybersecurity tools can aid you in that.
Well, VPNs encrypt and hide all your data, so the hackers, internet service providers, and advertisers can’t see it and misuse it. Because all data is encrypted, even if a hacker accessed it, they wouldn’t do anything with that information without the encryption key. That’s why using a VPN service can offer you a lot of cybersecurity benefits.
2. They Can Improve Your Local SEO
Did you know that you can also use a VPN to improve your Search Engine Optimization efforts? Yes, you read that correctly. All SEO experts know that tapping into local markets is almost as important as breaking into the global market. Local markets are usually more difficult to penetrate because they use local language and are subject to geo-restrictions and censorship.
However, with a VPN, you can bypass all the restrictions and dive into local SEO with ease. It’s very easy to use and you can gain a lot of valuable information. Just connect to a local server, and you’ll see local ads. You can also use it for KW research and see the country’s local ‘’People Always Ask’’ section.
3. They Protect Your Computer When Using Public Wi-Fi
Public and open Wi-Fis are known for being extremely insecure and unreliable. Because these networks aren’t protected, they have become a method of choice for many hackers. The thing about public Wi-Fis is that you usually have dozens of computers connected to that single Wi-Fi network. So, it’s no wonder why hacking computers via public Wi-Fi has become so popular.
Well, when you turn on a VPN when using open Wi-Fi, all your information will be encrypted. So, even if a hacker tried to perform a man-in-the-middle attack, for example, they wouldn’t be able to read or use your information. This is especially important when using your work computer in public places.
4. You Can Access Geo-Restricted Content
VPNs have this nifty little feature that allows you to connect to almost any IP address worldwide. For example, let’s say that you want to access Netflix Canada to watch local shows. All you would need to do is connect to a Canadian server, go to Netflix.ca, and enjoy your favorite show.
VPN providers offer IP addresses in dozens of different countries. Bear in mind, though, that free VPN software usually comes with a limited set of international IPs. Premium options, on the other hand, come with more than one hundred server locations worldwide. Make sure to check the VPN company’s website beforehand to confirm that they support servers in the desired country.
5. Protect Yourself from Advertisers
Analyzing and utilizing user data has become a part of every advertiser’s strategy. They use your browser to collect data, which they then use to customize the displayed ads. To make matters worse, they usually purchase the said data from third-party data farms, which they then analyze to further their advertising agendas. Since VPNs encrypt your data, as we have already mentioned, advertisers won’t be able to use it.
As you can see, VPNs have become a must-have tool for all internet-related needs. As a general rule, we recommend using premium VPN options to boast more security features and server options. Also, always make sure to read the reviews and compare features to ensure that you’re purchasing a product that suits your needs the best.