The holiday season is officially over, and the year 2021 is here. It’s the year everyone has been waiting for. We all know about the unprecedented changes that 2020 brought to the table. Hence, preparation is first and foremost on the to-do list this year.
Right from the start, a PPC expert can get-set-go! To begin with a flourish, you need to leverage the hangover of all the holiday cheer. All you need to do is gain and capitalize on the opportunity to market in the new year with a fresh and unique strategy.
Here are a few ideas for PPC campaigns that can catapult your marketing ideas and boost sales in tandem:
1. Switch over to automation
Marketing strategies that are automated turn into a huge sigh of relief, especially when it's about speed and efficiency. Turn your bidding to the automated mode rather than the manual feature. Further, even the reporting, monitoring, and tracking are facilitated with the help of marketing automation techniques.
2. Try Dynamic Ads
Here is the dark horse of a new type of advertising. The Dynamic Ads campaign is a brilliant way to visualize and project your ideas to publicize your brand and product. Before you jump into how to achieve it, you need to give the new frenzy a thought. Think about what’s trending and use it. Get your revenue charts skyrocketing with appropriate goals and adequate investments.
3. Focus on Google searches
The search queries are the easiest way to know which keyword has occurred the most and what search has popped up the most. With Google searches increasing by the day, you now know precisely how many people are online and on which site. All you need to work on is connecting the keyword with your website's appropriate advertisement and landing page. Targeting leads and converting them into potential buyers boosts your sales.
4. Use Voice Search
According to Statistica, about 40% of the households in the U.S. use voice search on Google and other sites. Hence, this emerging technology is used on a large scale to propel campaigns too. With this trend, instead of looking for keywords and the related statistics, you can let it unravel itself.
5. Experimentation and testing
The easiest way to know if a particular strategy is a winner is to try it out on different platforms. With so many choices nowadays, you can easily explore the options varying from Facebook to LinkedIn. All of their advertising methods are of top-notch quality and effective.
6. Adapting to different platforms
Each of the platforms used for the purpose of campaigning is built differently and has varied points of strength. For instance, LinkedIn now has the new option of stories wherein you can showcase the highlights of your company or business. Similarly, Facebook has the category of shops to sell your products and services.
7. Adopting different options
Shopify has new integration features, just like Amazon and other e-commerce sites where you can conveniently launch your campaigns. If videos are the best creative method, you can give it a shot with reels on Instagram or entire videos on YouTube. Broadcasting commercials is the next best way to thrive in the social media circuit.
8. Tackling AdBlockers
Privacy is the new hotline, and everyone is ringing the number to be aware of the laws and legislation. They have been tormented by advertisements far too often, and it is time to catch the signals and publicize them wisely. You certainly can’t change the rules, but you can work wisely. Instead of a pop-up notification or call-to-action on the first page, add it in a smart way, either embedded in a video or within a blog post.
9. Create a solid plan for the new year
It is necessary to make your goals clear and concise before you venture into the growth of your business. Take some time out and strategize a plan along with the scope and limitations of the campaigns in the year gone by. In this way, you will know exactly what to target and optimize in future campaigns.
10. Stay updated with trends and technology
The biggest mistake you can commit is not knowing about the emerging trends and advances in technology. Make reading a habit and stay consistent. A tremendous amount of content gets churned out online, which you can put to good use while launching your campaigns. Use what’s in the news in your favor and that of your company too.
11. Tweak your campaigns
The essential part of a campaign is to know what is vital and what isn’t. You can add a bit of sparkle or remove the fluff so that the campaigns are clear and concise. Rather than being all over the place, it is better to be precise and accurate with your analysis and observations. There’s no need to go overboard and no need to hold back when you have a lot to share.
12. Work on your e-mail marketing
E-mail marketing campaigns have changed considerably with tools and automation processes. Hence, for your PPC campaigns to work, you need to be sure about which of them worked last year. Basically, which of the subject lines and opening statements were able to garner a bigger audience. Hence, you can build upon them and market them vigorously.
Wrapping Up
After your holidays, you’re in the mood to rejuvenate and hit the refresh button on your marketing plans. To make your January more productive, you need to embrace the new concepts and utilize them to make your campaigns work.
The utilization of ideas like promotions and discounts occurs to draw the crowds' attention and resonate with most people. Groups are attracted to sales like honey bees to honey.
Hence, you can monetize on the buzz and carry it in your favor. A PPC expert can take a load off your shoulders and create campaigns specific to your goals and resolutions. So, do invest in one to save on time and effort.