Social media is a powerful tool that can increase brand awareness, engagement and drive sales. To do this successfully, companies must grow their social media pages with their niche market by fostering connections and building trust. Becoming a prominent voice in your market won’t be easy, but these 7 tips can help you generate more revenue and loyal customers.
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1. Use Analytics Software to Track What's Working
It’s impossible to know what aspects of your social media strategy needs improvement when you don’t have relevant data. Understanding how to use this data to your advantage can drive more sales as long as you have the right tools. For example, Facebook analytics software like Falcon can help you determine your ideal customer. Most of your users have common characteristics like age, location, interests, race, class, or sexuality. Knowing what your ideal customer looks like can help you create more engaging content that sells.
2. Create Unique Content Without a Sales Focus
Content is king on social media, but plenty of business owners focus more on promotion and less on socialization. Millennials and Gen Zs aren’t as susceptible to pushy or salesy content and aren’t going to purchase your products if they see your business as greedy. All businesses can and should emphasize their products, but they need to strike a balance between helpful content and the sale. Instagram prioritizes businesses that create images inspired by real-life situations, tips that make the average person's life easier, and photos of people holding products.
3. Try Influencer Marketing
Influencers are pseudo-celebrities that have a large social media following. While prominent influencers are out of your reach currently, micro-influencers who have less than 50K followers can still promote your products to thousands of people. Get them to strategically feature your product in photos or videos to their audience. Daniel Wellington, a watch brand, sold one million watches in three years with this method by simply promoting discount codes.
4. Link Directly to Products
It’s frustrating for any consumer to see an item they want without a direct link or an obvious avenue of purchase. Your sales will dwindle without a direct link to the product, even if your customers are dying to wear your clothing, use your skin cream, or paint their face in your new lipstick line. Don’t rely on description links either, because most social media posts won’t allow embedded links. Instead, use Shoppable Posts for Instagram, Buyable Pins for Pinterest, and Article Posts for Facebook so your consumers can click once to see the product.
5. LinkedIn and Instagram are Powerful Engagement Tools
LinkedIn can help you build partnerships with like-minded entrepreneurs who either want to sell your products, use your services, or help grow your business. You need to create a business account for others to locate you, create sponsored InMail ads and community groups. Instagram can help you generate leads through their business-ready and properly formatted profiles. Use a call-to-action in your posts for SEO and share Instagram stories to include links and stay active. Both platforms can help you build brand awareness and establish you as a thought-leader.
6. Create an Affiliate Promotion
Affiliate marketing is an effective way to drive sales because it asks an influencer or blogger to promote your product. Every affiliate marketer will receive a percentage of your product sales which can help them stay motivated as they sell. Although you will lose money at first, more potential customers will see your products and purchase them. Ensure that your marketers disclose their relationship with you, or you could face legal action and lose trust.
7. Use Targeted Paid Ads
When starting, it’s difficult to receive organic traffic through search engines, hashtags, and keywords. Using targeted paid ads can help you reach and boost your audience quickly, even if they don’t follow your page. On all social media platforms, the user can see the ad and interact with it by liking, commenting, and, with the exception of Instagram, sharing. Your four campaign objectives should include click-through rates, reach, impressions, and engagements. After each promotion, the platform will provide analytics that can help you develop other campaigns.