In this fast-paced world, A video is a useful tool when it comes to expressing yourself, marketing your business, engaging users, or spreading a message to a larger audience.
According to the report of wyzowl, The number of businesses that use video as a marketing tool has shown a good rise from 61% to 86% since 2016.
People prefer to watch videos rather than reading content. If we talk from a business perspective, videos help to boost conversion rates and increase revenue. So, the ROI from videos is high.
If you are not convinced yet then check out these benefits of video marketing for your business or brand.
Benefits of using videos as a marketing tool:
- Videos generate more revenue: Videos help you to generate some serious revenue. Studies show that 86% of video marketers say that videos help to increase the traffic on their website and, in return, help them to generate revenue. It is also studied that while compared to others who use video marketing increases their revenues 49% faster than those who don’t use video marketing.
- Videos explain everything: Video marketing explains everything clearly and transparently. You can express things very clearly. It helps people to watch the product and services with transparency. They will be able to see the product with each aspect. Videos help you to explain complicated concepts very easily.
- Users prefer videos over reading: Today’s life is too busy and no one wants to read descriptions in detail. They always prefer to see the video and prefer to learn all the details in one go. No one prefers to focus on the text. Video attracts lazy buyers too; they just give a glance at the product through video and buy the product.
I know you are wondering that making videos is difficult and time-consuming and we accept that.
But, Trust me it is very easy, you just have to choose the right platform.
We are going to introduce InVideo which is a cloud-based video maker and editor. It is an AI-based tool with a lot of features and customizing options which makes the video-making process very easy.
So, let’s discuss InVideo in brief:
What is InVideo?
InVideo is an online video maker and editor which helps you to make great videos for your niche. It offers a lot of ready-made templates which makes the video-making process very easy and fun.
Their unique customizing features make them stand out among their competitors.
You can find every template here according to your niche. Every individual, from a small business owner to a big brand uses this platform to make video content.
Now, let’s discuss the features of InVideo.
Features of InVideo
- Loads of Templates: The main feature of InVideo is that it offers loads of templates. They have close to 100 templates on every topic. Each template has various editing options that help you to customize the templates according to your niche.
- Social media Integration: InVideo supports templates for most of the major social media platforms. The templates are well optimized according to the size and ratio of social media platforms. You can edit your youtube and Instagram videos very easily. Also, They have tons of templates for Facebook ads.
- Brand Intro/Outro: As we know, the first step for a brand is to make the intro or outro video so they can tell us who they are. In InVideo you can make intro/outro videos very seamlessly. They have amazing templates which you can use for the intro videos and the video will be ready without any annoying watermark.
- Support: Trust me! InVideo has the best support that I have seen so far. You can also check their reviews, people are very happy with their support. They listen to every query and the problem will be solved in a very quick time.
- Economical: The pricing of InVideo is very genuine and reasonable. You will not feel that you have to pay much for your work done. We will discuss the pricing in more detail later in this post. So stay tuned.
How can you make/edit the videos in InVideo?
As you can see there are three modes:
1. Pre-made templates: There are 4000+ pre-made templates that you can directly use to make your videos
2. Text to video: In this, there are 50+ themes that you can use to transform the text into videos.
3. Blank Canvas: If you want to make your video from scratch, then you can use this mode.After choosing the mode, you can now select the ratio of the video, depending on your needs.
1. Pre-made templates:
If you go with this mode, it will show loads of ready-made templates.
There are a variety of templates that you can use to make your videos. If you want to go for a specific template, then you can search the template from the search bar.
2. Text to Video
In this mode, you will be offered 50+ themes that you can use to transform the text to video.
After you choose the theme, you can add your own text and your media file.
3. Black Canvas
This mode is for people who don’t want to go with templates and themes. In this mode, you can make your own videos from scratch. Believe me, it is much easier.
After choosing this mode, this editor will appear.As you can see there are a lot of options that can help you make your video from scratch.
The first thing to do is upload your media to this editor. After adding your media file, you can customize it with various options. You can add music, images, texts, voice-over to your video.
Pricing
This is the monthly pricing of InVideo. There are three plans:
- Free: You can use the InVideo for free with some limitations. The free plan offers 3500+ video templates with a 3M+ Standard media library. The videos in the free plan will also be without any watermark.
- Business: The business plan will cost you $20/month with little more features compared to the Free mode like 10 istock media per month, 1M+ premium media, and much more.
- Unlimited: The unlimited plan will cost you $60/month. Being a premium plan, there will be a lot of features compared to the business and free plan.
Conclusion
Invideo is a great online editor/maker. Every business owner or a big brand loves this editor. It offers a variety of customisations so that you can choose according to your need.Loads of ready-made templates make it very easy to make videos for those who don’t have any sound knowledge in video editing. It is so easy that everyone can make videos.
The pricing of InVideo is also very reasonable. It unlocks very cool features which help to make your videos very professional.
If you are serious to make some awesome videos for your niche. I’ll highly suggest you InVideo. I hope you liked our review.
Please feel free to ask anything in the comments below.