Based on research, audiences remember just 20% of text content. 37% of people remember the message in engaging visual content. They perceive visual information more compared to audio and text. 90% of all content transported to the brain is visual, and the brain processes it 600x faster.
In marketing, visual content interests and engages audiences more. Marketers use images, videos, memes, and screenshots to promote a brand. The brand may spend a few thousand dollars to more than $60,000 monthly in visual marketing. It is possible to create engaging visual content on a budget and succeed.
Do the marketing videos yourself
Marketing videos created by professionals can cost brands more than $1,500. The more detailed videos can cost over $5,000. You can still make an engaging marketing video on a lean budget. Instead of hiring a professional, create the videos yourself. Gather the proper equipment and create the scripts for your videos. You need a good camera lighting kit. You can also use a good-quality smartphone to record your videos.
How to make video marketing content more engaging
Your DIY video marketing content should be engaging to your target market. It must have the following qualities.
It must hook your audience
Customize it to your target market
Make your videos shorter
Include an engaging story
Use SEO strategies
Tell a propelling product story
Minimize text and let the videos do more talking
Videos and photos take up a lot of space on your computer. They can fill up your device fast, which slows its speed. Since you are working on a lean budget, buying a new device might not be an option. Regardless, you must make sure your computer remains productive and runs smoothly. You can learn ways to organize your photos here and to check unnecessary files and folders.
Use free visual content-creating tools
Visual content-creating tools help you develop stunning content for your audiences. There are high-quality tools that you can use for free. Most of them are easy to use, and learning how to use them takes a short time. They contain a variety of templates that you can use to work on engaging visual content.
Visual content marketing statistics show 80% of marketers use visuals in marketing. The use of tools in creating visual content is on the increase. Some of them help you create stunning graphic designs for social media marketing visuals. Choose the best tools for making attractive infographics and for creating professional-looking videos.
Tips for creating engaging infographics
Infographics combine text, charts, graphs, and tables to create data visualizations. When developed as visuals, it becomes easier for audiences to understand. The types of infographics include how-to’s, maps, comparisons, and lists. There are different ways to make marketing infographics more engaging.
Keep them simple
Add more images and less text
Pay attention to colors and background
Tell true customer stories
Use the right templates
Make your copy brief with a clear message
Use GIFs
A report from Dell showed GIFs increased their email open rate by 6%. They improve the click rate by 42% and the conversion rate by 103%. Compared to videos, marketing GIFs are considerably cheaper. Regardless, they are as effective as video content. GIFs are perfect for social media marketing because they are short and easy to consume.
They make your marketing content stand out in emails, blogs, and ads. You only need to use a GIF maker app, upload your images, and add text. To make your GIFs more engaging, limit the number of frames in your content. Avoid choosing a complicated animation but choose the simplest. Add a call to action that visually appeals to your audiences. It is okay to use a text-only GIF but pay attention to building your brand.
Add your logo to all your visual marketing content
Finances Online say 42% of customers believe a logo enhances brand personality. Zippa reports that a log increases brand recognition by 80%. A brand’s logo attracts attention and grabs an appealing first impression. It creates a unique brand identity and lasting memories in your audience.
A logo separates your brand from the competition and builds brand loyalty. An effective logo should be distinct, practical, graphically oriented, and relevant. The logo should appear on all your visual marketing content. Let it appear in social media, emails, blogs, ads, and on marketing platforms. There are different ways to make your logo visually appealing in marketing.
Prioritize logo readability
Use conceptual icons
Let it tell your brand story
Let it create emotions in your audiences
Use caps and lowercase effectively
Give your logo enough breathing space. If you decide to use frames, allow enough space between the frame and the logo.
Let it be eye-catching, memorable, and timeless.
You can explore AI generated logos online to help you create a visually appealing one for your brand. They are designed to meet various criteria, such as uniqueness, relevance, and practicality, which are essential for an effective logo.
Using an AI logo maker is cost-effective for marketing campaigns for several reasons. Firstly, these tools offer lower initial costs than hiring a professional graphic designer, making them accessible to businesses with limited budgets.
AI logo makers save valuable time with their rapid logo generation, allowing you to launch your campaign sooner. They often provide unlimited revisions at a fixed fee, eliminating extra charges for experimentation. Furthermore, there are usually no ongoing logo maintenance or update expenses. These tools are available 24/7, ensuring flexibility in logo creation and modification.
Once you've selected or created a logo using AI, ensure it remains consistent across all your marketing materials. Consistency in logo usage helps reinforce brand recognition and trust. It should look as impressive on a mobile screen as on a large desktop.
Seek feedback from your target audience and colleagues to further gauge their perception and refine your logo. Before finalizing the design, check for any potential issues. Ensure that your logo doesn't infringe on existing intellectual property.
Create live streams
Social media works well with live streams. It is a budget-friendly way to create visual content for marketing. Your team creates and distributes video content in real-time. It helps your brand to get direct interaction with your target market. Your audience gets a clearer view of behind-the-scenes activities in your business.
Live streaming helps build brand awareness, trust, and loyalty. In 2023, live streaming is projected to grow 15 times. On all internet traffic, it will have a share of 17%. To make your live streaming content more engaging, give focus to video quality.
Choose tools to make increase video quality
Make sure the audio is clear and smooth
Spend time advertising the live streaming in advance
Decide on the perfect time and day to live stream
Strategize on increasing signups and ask your audience to share
Add text to boost attention to your engaging description
Conclusion
A PRCA report shows 66% of marketers plan to increase their visual content marketing budget. Your marketing budget must align with your brand’s revenue base. Even with a lean budget, you can create engaging visuals and succeed in marketing. Create the videos yourself and use free tools more. Spend more on GIFs and increase brand awareness with your logo.