UPDATE 12/5/2013: Our Media Kit Generator tool is now available. Use it to create a custom media kit for your website.
Being a website owner is hard work. There generally aren’t any shortcuts. Except, when there are!
Similarly, if your site sells advertising, you need to create a kick-butt media kit to convince digital ad buyers that your site’s ad inventory is worth buying. Unfortunately, creating a media kit is hard work–and there’s no “template” to work from.
Michael, Jimmy, and I have used our extensive digital ad sales experience to create this easily customizable, 100% free example media kit template.
- Site Overview
- Audience & Demographics
- Audience Metrics
- Social Media Metrics
- Rates & Opportunities
- Standard Advertising Opportunities (IAB standard creatives)
- Other Opportunities (video, mobile, etc.)
Normally, creating a document like this would take hours (or possibly even days). But with this template, you can add your own site’s info in minutes, and the finished product will be professional and 100% customized. And I promise, ad agencies will never know you began with a template. 😉
If you have any questions, comments, or ideas about this new tool, please feel free to drop us a line.