To wrap up one of the slowest traffic weeks of the year online, we’re presenting another weekly roundup featuring some of the best content from around the Web. Today’s edition features a boatload of email marketing stats, a scathing critique of affiliate marketing, and general website monetization tips.
Email Metrics Report. MailerMailer recently released its detailed Email Metrics Report, which supplies email marketers with a ton of data gleaned from analyzing billions of opt-in emails. Sections include stats on open rates and click rates, as well as metrics around personalization, scheduling, and subject lines. If you’re an email marketer, block off an hour on your calendar to dive into this report.
The big, ugly affiliate marketing scam. Ruslan Kogan from Kogan.com shares his experience with affiliate marketing, peeling back the onion to reveal an interesting scenario that plays out in certain niches within this industry.
Website Monetization Tips. This article is perfect for the beginners out there; Matthew Capala starts at the beginning and explains the concept of Web monetization. He also walks through the various strategies for monetizing a website, and offers up some of his own tips as well.
Also this week: Google recently released an AdSense app for the iPhone; if you haven’t already downloaded, head on over to the app store and get linked up to your account (it’s a free download).