The fourth quarter of 2013 is almost upon us, bringing what is often a busy season for many Web-based industries. From the holiday season blitz for affiliate marketers to the ad sales season to the general uptick in traffic that accompanies a drop in the temperatures, many website owners will be happy to see fall and winter arrive!
Another Friday means another roundup; here’s our collection of some of the best reading from around the Web this week:
- Convert Like A Pro With These 5 Lifecycle Email Marketing Campaigns. Chris Hexton of Vero highlights five real world examples of top notch “life cycle” email marketing.
- 3 False Best Practices Email Marketers Should Avoid. Chad White of ExactTarget offers advice for following “best practices, not common practices” when it comes to email marketing. In this article, he debunks a few popular misconceptions about what works and what doesn’t.
- Six Superb WP Affiliate Plugins To Manage Your Affiliate Marketing Links. For the affiliate marketers out there, Steve from the Transition Blog shares a few of the most useful WordPress plugins currently available.
- Is Display Dead? Kfir Moyal answers this increasingly common question by offering up his own “shocking” statistics about the state of the display advertising industry in 2013. (Hint: it’s alive and well.)
- Pinterest’s Second Attempt At Making Money Actually Sounds Smart. Lauren Orsini reminds us all that sites (and apps) both big and small can struggle to make money from their audiences. There might not be much in this article directly applicable to smaller bloggers and publishers, but it’s certainly an interesting read.
As a bonus, check out this ten-minute presentation on affiliate marketing models — a great primer for beginners looking to jump into this industry.
More Weekend Reading
If you have time for some more reading this weekend, check out some of the content we’ve published recently:
- 101 Ways to Make Money with Your iPhone, Android, or Mobile App
- These 5 Places on Your Site Probably Aren’t Being Monetized (But They Should Be)
- Interview with Jim Wang, Founder of Bargaineering and Microblogger
As always, the forums are open 24/7; if you want more monetization talk, head on over and post your question there.