It’s time for another edition of weekend reading! Here’s our selection of great articles from around the Web:
Lead Generation: Perceived value and cost of free incentives. Live from the MarketingSherpa Lead Gen Summit, Erin Hogg gives an overview of this year’s “live test” in which attendees experimented with different variations of a landing page designed to capture leads. Here’s the overview; check out the full article to see the details and conclusions:
10 Reasons Why Email Marketing Should Be Your Absolute Priority. “Email marketing has one problem, it’s not as shiny and sexy as Social Media.” Francisco Rosales outlines several reasons why more attention should be paid to email marketing.