As the last full week of October comes to a close (with some flurries seen around Chicago already!) we’re back with another weekly roundup to highlight reading of note for aspiring webmasters and online entrepreneurs. Here’s some of our suggested weekend reading:
As a bonus read, we also liked Google’s Dominance of Online Display Advertising (this one get a bit advanced, but is very insightful).
We had some good discussion this week on establishing CPM and CPC rates for a new site that will be monetized (at least partially) via display advertising. Check out the suggestions, and let us know what you think.