Top 10 Web Monetization Articles of the Week: October 18, 2013

Happy Friday, and welcome to another weekly roundup! There has been some great content published this week, so we’re expanding our weekly roundup to cover more articles than normal; here are some of the best monetization articles from around the Web.

• Display Advertising Isn’t Dead, Actually It’s More Sophisticated than Ever. We’ve been reading a lot lately about how display advertising is on the decline. Nick Talbert begs to differ.
• Forget Click-Through Rate: 10 Metrics To Track For Display Advertising. Though written with advertisers as the audience, this article is a great read for publishers as well; it should help to get you in the proper mindset by thinking about ways to deliver value to advertisers.
• 5 Tips Mobile Developers Can Learn from Flipboard about Retention and Monetization. Hillel Fuld serves up a case study of sorts on mobile app monetization, highlighting a few of the things Flipboard has done right.
• Turn Report Shows Climbing Ad Rates In Display And Social. This summary is a good quick read, highlighting the fact that display advertising rates are showing strength in the latter half of 2013.
• How to Build Your First Affiliate Marketing Niche Site: Part 1. This article provides a basic overview of how to get started in affiliate marketing. If you’re looking to learn more on this topic, it looks like this is just the first of multiple installments.

Email Marketing

In addition to the general monetization articles above, we also came across a number of compelling pieces specifically on email marketing. Here are the best of the best:

• The effect of Gmail Tabs on email marketing. A few months after a big change to Gmail, Michael Linthorst breaks down some of the data to determine how much of an impact this tweak is actually having.
• 10 Habits of Highly Effective Email Marketers. Asher Elran highlights the things most good email marketers do well.
• Targeting Email Marketing by Persona Improves Clickthrough Rate 16%. This article from Anum Hussain has some great ideas for boosting click rates in your marketing emails…by coming up with fictional representations of your ideal customers.
• Infographic: 7 Myths About Email Marketing. Frank Reed put together a clever summary of some of the biggest misconceptions about infographics.
• Email Marketing: Promotional vs. letter-style test increases conversion 181%. We love split testing, especially when we can sit back and learn from the efforts of others. This week John Tackett is nice enough to share the interesting results from one of his recent experiments.

Best Article of The Week

• How to Stand Out as a Thought Leader in Your Chosen Field. Being a thought leader has a myriad of obvious benefits to it. Here are some tips on actually becoming one and reaping the benefits. CatalystForBusiness knows all about this!

Poll Question of the Week

Last week we asked about collecting credit card information. This week, we want to hear your thoughts on affiliate networks: which is your favorite?

That’s it for this week! Be sure to check out our feature on 101 Ways to Make Money With Facebook if you want some more light weekend reading!