No, native advertising in print is not going to “save newspapers”. Matthew Ingram gives his take on what has become a hot topic recently: native advertising. He’s not so convinced this trendy topic is the cure for all that ails traditional newspapers.
Will the Real Native Ad Please Stand Up? Judy Shapiro poses an interesting question in an article this week for Digiday: is native advertising a genuine innovation or just “an old girlfriend in a new dress?”
How EA Turned a Big Win into a Metropolis. There’s a great post on the Optimizely blog highlighting the split testing that was put into place by EA to launch its recent Sim City product. Check out the interesting test results to see what variation resulted in a huge (and we mean huge) uplift in sales.