As the first half of the year draws to a close, we’re presenting another round of the best monetization articles from around the Web this week. If you missed it, be sure to check out our recent feature highlighting how Wikipedia could make $2.8 billion annually (and sign up for our free newsletter while you’re at it).
Display & Native Advertising
- No, native advertising in print is not going to “save newspapers”. Matthew Ingram gives his take on what has become a hot topic recently: native advertising. He’s not so convinced this trendy topic is the cure for all that ails traditional newspapers.
- Will the Real Native Ad Please Stand Up? Judy Shapiro poses an interesting question in an article this week for Digiday: is native advertising a genuine innovation or just “an old girlfriend in a new dress?”
- GE Partners With BuzzFeed for B-to-B Native Ads. If you’re not sure exactly what native ads are (or what all the fuss is about), this article by Maura McGowan will fill you in with a real-world example.
- 75+ eCommerce WordPress Themes. This feature by Jane Cross offers up a boatload of themes you might want to consider if you’re building an e-commerce site.
- 5 Simple Rules for Running Ecommerce Websites. Justin Gilchrist of FlipFilter offers up some solid advice for anyone monetizing a website via e-commerce.
- How EA Turned a Big Win into a Metropolis. There’s a great post on the Optimizely blog highlighting the split testing that was put into place by EA to launch its recent Sim City product. Check out the interesting test results to see what variation resulted in a huge (and we mean huge) uplift in sales.
Random Monetization Thoughts
That’s all for this week; we’ll see you in July!