7 Best Website Monetization Articles of the Week: March 29, 2013

With April Fools’ Day just around the corner, we’re back with another load of great no-nonsense monetization articles from around the Web. This week’s highlights include an update from Google’s AdSense team, tips for nurturing leads, and a bunch of in-depth conversion rate studies.

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Display Advertising

Email Marketing

  • What Email Cavemen Can Learn From the Dinosaurs. Dave Hendricks has a new post at ClickZ on the evolution of email marketing, noting that users are now “voting with their thumbs” and demanding changes to the way messages are framed and delivered.
  • After You Capture A Lead, What Comes Next? Juliette Kopecky has a good post up at Marketing Land reminding us that leads need to be nurtured after they’re captured. (She also includes some pretty detailed suggestions on how to do just that.)

Conversion Rates

Ecommerce

That’s all for this week! Happy monetizing!

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