With April Fools’ Day just around the corner, we’re back with another load of great no-nonsense monetization articles from around the Web. This week’s highlights include an update from Google’s AdSense team, tips for nurturing leads, and a bunch of in-depth conversion rate studies.
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- A new look for personalized ad unit optimization recommendations in your account. There’s a new post up on the AdSense blog highlighting a recent addition you may have noticed within your account. Google is now making recommendations to AdSense users–specific suggestions on changing ad unit types or formats for individual ads. A must read if you run AdSense on your sites.
- What Email Cavemen Can Learn From the Dinosaurs. Dave Hendricks has a new post at ClickZ on the evolution of email marketing, noting that users are now “voting with their thumbs” and demanding changes to the way messages are framed and delivered.
- After You Capture A Lead, What Comes Next? Juliette Kopecky has a good post up at Marketing Land reminding us that leads need to be nurtured after they’re captured. (She also includes some pretty detailed suggestions on how to do just that.)
- How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions. ConversionXL has a great post on using principles of influence to drive higher conversion rates on your site. (Spoiler alert: read to see how Kim Kardashian is used as an example of great execution on the principle of Authority!)
- 10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests. Michael Aagaard at ContentVerve.com recently put up a killer piece with 10 real-life case studies of relatively minor changes to sign-up buttons that had a huge impact on conversion rates.
- B2B E-Commerce: Redesigned online form increases quotes 67.68%. David Kirkpatrick at MarketingSherpa has an in-depth summary of a substantial site redesign project
- Why Ecommerce Sites are Getting Slower [Infographic]. GetElastic’s Linda Bustos has a great infographic with some pretty interesting facts about ecommerce sites. The biggest surprise to us: load times have slowed down 22% over the last year.
That’s all for this week! Happy monetizing!