…So THAT was winter. (It’s over now, right? I sure hope so…) Even if winter still has a few cold days left for me, I’m glad we’re at least past April Fool’s Day; I fell for the “new Apple gaming console [iPlay]” story at IGN.com. Jerks. Pranks aside, there were some insightful website monetization articles published this week, too. (Want articles like these sent straight to your inbox? Sign up for our free newsletter.)
Henry Blodget says Business Insider is growing, but it’s still losing money. Mathew Ingram at PaidContent gives us the recent rundown of Business Insider’s financials and revenue. Napkin math says the BI business is at $10M or so in display revenue. Hey, that smells like scale!
What Is Universal Analytics And Why Is It So Awesome? Gemma Holloway gives a great review of the new (beta) feature that allows better tracking of users when using multiple browsers, devices, or even offline. Cool stuff (and sorely needed for us analytics junkies).
Native Video Ads Outperform Pre-Roll Ads [Study]. Chris Atkinson at ReelSEO analyzes a recent study on video ads. (In case you didn’t know: “A native ad is one that “marries” itself to the content that is already present on a page, blending seamlessly with content that may or may not originate with the publisher, such as promoted video.”) I agree with Chris; no surprises that this format outperforms!