…So THAT was winter. (It’s over now, right? I sure hope so…) Even if winter still has a few cold days left for me, I’m glad we’re at least past April Fool’s Day; I fell for the “new Apple gaming console [iPlay]” story at IGN.com. Jerks. Pranks aside, there were some insightful website monetization articles published this week, too. (Want articles like these sent straight to your inbox? Sign up for our free newsletter.)
- EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads. SearchEngineLand’s Amy Gesenhues summarizes the facts and figures from the latest eMarketer report, regarding the “Giants of Display”. Google is the Display King this year, Facebook is the Display Queen, and Twitter is, well, the least giant, giant.
- Quantcast “Compare Sites” Feature Back Up With Expanded Options. MarketingLand’s Ginny Marvin has analysis and screenshots of the new and improved tool. The question remains: why is “comparing” sites via web tools so darn addictive?
- Henry Blodget says Business Insider is growing, but it’s still losing money. Mathew Ingram at PaidContent gives us the recent rundown of Business Insider’s financials and revenue. Napkin math says the BI business is at $10M or so in display revenue. Hey, that smells like scale!
Paid Membership / Premium Content
- Native Video Ads Outperform Pre-Roll Ads [Study]. Chris Atkinson at ReelSEO analyzes a recent study on video ads. (In case you didn’t know: “A native ad is one that “marries” itself to the content that is already present on a page, blending seamlessly with content that may or may not originate with the publisher, such as promoted video.”) I agree with Chris; no surprises that this format outperforms!
That’s all for this week! Happy monetizing!