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Should You Use A Digital Agency To Generate New Leads? 

 Published May 19, 2021

Updated May 22, 2021

By  MonetizePros

The digital age has demanded a spike in creativity and skill specialization among marketers and salespersons. Digital marketing can take many forms and cover pre- and post-purchase activities, including lead generation and customer management.

Qualifying and generating leads is a critical component of marketing because it can help you create an effective strategy that would result in higher sales revenues. Successfully generating new leads requires time, familiarity with demographics and consumer behavior, and the ability to choose the most appropriate lead generation and marketing tools. While all these can all be learned, lead generation should ideally be done by skillful and experienced individuals or service providers.

lead magnets

What Is Lead Generation? 

A ‘lead’ is someone who has expressed interest in a company’s product or service. Put simply, they’re potential customers who are in the pre-purchasing stage and have not yet decided with whom to transact regarding their needs.

Relative to that, lead generation can be loosely defined as the strategies and methods that stir interest among your prospective buyers, keep them engaged, and later drive them to act positively by purchasing your products or requesting your services. The decision on whether to do lead generation in-house or have it outsourced to a digital agency like The Brains London solely rests on the company’s objectives, current performance, and budget.

How Is Lead Generation Done? 

Generating leads is not a completely new concept. Traditional strategies include face-to-face product promotions, getting lists of names and contact details, or asking customers to drop their business cards into a fishbowl so you can contact them either via phone or email. Those are the equivalents of cold calling today.

Technical advancements no longer require keeping papers and cards to identify potential customers. These days, that can be done with a few clicks and choosing specific categories and information. With the right data gathered, companies can tweak their marketing strategies and sales pitches based on their clients’ preferences.

 

The most common lead generation strategies include creating valuable content, email marketing, social media marketing, calls-to-action, landing pages, and gated content. Companies will have to identify which methods work best for their audience and prospects.

Advantages Of Hiring A Digital Agency For Lead Generation

That being said, it can be hard to create a marketing and sales strategy without learning your prospects’ buying journey, what they’re looking for, and which channels they use.

Requesting The Brains lead generation services or similar solutions can help your company deal with several facets of lead generation and digital marketing. Here are the other pros of taking that route:

1. Increase Website Traffic

Information technology has completely revolutionized buyer experience. Nowadays, about 80% of purchasers start their journey through online searches. A strong online presence increases your chances of getting leads, and you can start building that by creating your own website.

With a company website, you can convey the benefits of your products and services better to potential customers. However, one of the keys to increasing website traffic and leads is to rank high in search results. Because of the intricacies of search engine ranking, you’ll need a search engine optimization (SEO) specialist to do the job more efficiently. With SEO and consistent uploading of valuable content, you can attract more users to visit your site, translating to more leads.

2. Reach The Right Audience

Sometimes, in your desire to increase the chances of attracting potential clients, you tend to explore all avenues and opportunities to generate leads. While this is not exactly a bad decision, it may be better to decide whether your strategy will focus on lead quality or lead volume.

In lead generation, it’s not enough to attract a high number of visitors—users should actually want the product or service you’re offering. Monitoring and assessing your website analytics can provide you with the information you need to tailor your content and placements to suit your leads and motivate them to make a purchase.

Qualifying and scoring leads is as important as generating them. If you don’t have the in-house capacity to perform these tasks, you may be staring at wasted resources and missed opportunities.

Why do you need seo

3. Benefit From Their Expertise On Specific Types Of Lead Generation

As mentioned, different types of businesses need distinct lead generation strategies. A digital agency will be able to assess your current performance and tweak your strategies to make it more effective. 

There are a lot of lead generation strategies that your business can turn to. It can be quite tricky to determine which methods will work for you, especially if your enterprise is just starting out.

  • Cold calling: This entails getting information from prospective buyers and contacting them to introduce your products and services as well other promotions.
  • Digital advertising and marketing: This covers various elements such as pay-per-click (PPC) advertising, SEO, content marketing, email marketing, landing pages, and calls-to-action (CTA).

Not all tools are made equally, and some work better for certain business types or industries than others. At the minimum, a business can integrate strategically placed contact forms and chatbots on their website.

  • Expanding your network: One of the more traditional lead generation strategies, this method can be done through in-person interactions or digital means. Becoming a member of organizations related to your sector is one of the most obvious ways to expand your leads.
  • Participating in exhibits and trade shows: Complement strong online presence by showing up and seizing every opportunity to showcase your products and services to a broad audience. Some people prefer to be able to see, feel, smell and taste items before buying them.
  • Corporate sponsorships: Small businesses can tap the resources of big businesses in staging either a one-time or regular event. This is a mutually beneficial business activity that can open leads for both organizations. 

With all these outsourcing benefits, your company can focus on things that really matter, including following up and nurturing leads toward conversion.

The Downsides

Generally speaking, tapping third-party service providers comes with its own drawbacks. For instance, without in-depth knowledge of your products and services, a more efficient lead generation campaign is not guaranteed. One good way to overcome this is to practice open communication with your service provider.

Another downside of hiring outsourcing companies is that your company will be fully dependent on third-party services if you don’t initiate efforts to train in-house staff. What's more, your company may be implicated in data privacy issues if a lead generation service provider misuses your customer data. This is why you should carefully look into the options available to you and go for a digital agency you can trust from start to finish.

The Bottom Line 

Whether your business prefers to use conventional or non-conventional means (or both), there are many ways to handle lead generation. The most challenging part is to determine which one works best for your business. You can either take your time and engage in trial and error, or hit the ground running in the lead generation game by requesting professional services.

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