99% of organizations around the world use a SaaS tool in their everyday operations. Software as a Service (SaaS) has gained major prominence in recent times.
They are easy to use and tremendously boost a company’s operations with impactful results. They have been a boon, especially for smaller businesses.
The market is overflowing with a multitude of SaaS tools that help your business in different ways. However, you need to pick the ones that suit your unique needs as a business and benefit you in desired areas.
We've compiled a guide to the handiest SaaS tools to help you enhance your market opportunities.
5 essential SaaS Tools to enhance your market opportunities
SaaS tools are cloud-based platforms that perform a specific function to aid the working of an organization. They can be communication tools, management tools, analysis and assessment tools, marketing tools, etc.
They're accessible via web browsers and desktop or mobile applications. Being cloud-based makes them extremely lightweight to use in day-to-day operations. Companies don't have to worry about their upkeep, simply use them according to their needs.
They're also highly customizable, molding to the size and scale of a business and its staff. The subscription you opt for varies according to the features you choose and how big your organization is. They support remote working as well.
Here are some of the top SaaS tools that can help you enhance your market opportunities and grow your business:
1. Zluri — the SaaS management tool
The strategic SaaS market is growing 600% faster than the rest of the global economy. The market is overflowing with SaaS tools and companies often end up overspending on tools they might not even need.
Zluri is the tool that helps you with your SaaS spend optimization. It is the SaaS tool that manages all your SaaS tools. View and manage the performance of all your tools from a single platform for greater ease.
Review the spending on each tool and assess if it is worth your resources to optimize your SaaS spending. It becomes your personal cost optimization playbook that curbs wastage and helps you optimize your existing tools' life cycle.
A. Features
Zluri offers a plethora of features that aim to enhance your efficiency. It removes duplicate applications and finds ones that are unused or underused. You get to decide if you want to look into optimizing their usage or eliminating them entirely.
Similarly, Zluri gives you useful usage insights to help use your tools to their full potential. It also renews licenses of your existing apps. It automates your IT tasks such as onboarding and offboarding as well as taking care of renewals.
By keeping every detail about your apps and tools uber-organized, Zluri makes it easy for you to keep up with your compliance responsibilities. The goal is to make your app ecosystem robust and more proactive.
B. Pricing
Zluri is available in three different plans, depending on the size and needs of your organization — growth, scale, and enterprise. However, you will have to request the pricing from the sales department of the platform.
2. Coverwallet — insurance management solution
If you’re a small business owner or a retailer, you must have realized that you can’t run your business without a commercial insurance. CoverWallet is the ideal solution as it’s primary objective is to help small businesses “to be better protected, informed, and served”.
Depending on the specific need of your business, CoverWallet will help you identify the insurance you need that fits your budget and that too without spending much time.
A. Features
CoverWallet offers you an online hub where you can safely store all your business policies and access them at your convenience.
It works with the topmost insurance providers in the US and uses an intelligent assessment system to figure out the best insurance policy as per your business needs and budget. For example, car hauler insurance for trucking businesses is a combination of different types of coverages, but there’re some additional coverages you’ll need to completely protect your business.
What’s more, when you sign up with CoverWallet you’re connected to a personal insurance advisor who acts as a trusted friend in helping you with your business insurance management.
B. Pricing
CoverWallet offers a free trial. To know more about their pricing, you need to connect directly with the vendor.
3. Slack — the communication tool
The self-proclaimed digital HQ of your workplace, Slack is the must-have internal communication tool for smooth functioning amongst your team. 86% of employees state that lack of effective communication or collaboration leads to workplace failures.
Having good communication is an absolute necessity to get any work done in an office. And Slack brings all forms of communication under one roof: chat, voice, and video. Moreover, you can also share files and links, adding to your convenience.
Slack also focuses on asynchronous communication for greater flexibility in teams. Asynchronous communication happens when people send, receive, and respond to messages on their own time instead of promptly or in real-time.
A. Features
Slack offers various modes of communication from chat messages to virtual meetings. You'll be able to use Slack if you want to discuss a topic in a one-on-one conversation with someone or form a group for conversation with multiple participants.
It's also a great place to get an overview of the entire company as every member can join the space and then be divided via departments they are involved in. Teams can hold virtual meetings or conduct calls to stay up to date on the latest happenings of a project.
You have the option to create groups based on tags, departments, or projects and add people to them accordingly. When the project is completed, the group shall be disbanded accordingly. In case a person is not in the group but needs the information temporarily, they can be tagged in the message to be alerted about it.
B. Pricing
Slack is available to use for free, albeit with limited features. It's an excellent way to try Slack for free and see if it fits your unique needs as a business or not.
It offers three paid plans. Pro is priced at $6.67 per user per month and Business+ is available at $12.50 per user per month. The last plan, Enterprise Grid, has custom pricing.
4. HubSpot — the CRM
53% of SaaS companies say that customer retention is the key metric they measure to judge their performance. Indeed, customer service plays a huge role in unlocking the market opportunities for you as a business.
HubSpot is the tool that helps you improve your customer service and grow your online presence while boosting sales. It's one of the most popular customer relationship management tools that even the smallest of businesses shall look to make the most out of.
It gives you visibility of your entire sales pipeline in real-time to help you tweak things around to see what works best for you. It also enriches the content you produce by backing it up with worthy statistics.
A. Features
Check your sales activity, productivity, and sales performance in real-time. Make changes per your goals and check results then and there to tweak your strategy accordingly. It offers collaboration options as well for smooth communication.
Schedule meetings for free, conduct live chats with your team, and enjoy the click-to-call option for hassle communication. You also get email templates to create emails on the go. It updates reports automatically as well.
B. Pricing
Hubspot prides itself in being a free tool and you certainly get many valuable features for free. However, if you're willing to pay, you ought to unlock a multitude of excellent features that will boost your CRM tremendously.
The starter pack is priced at $45 per month, the Professional is priced at $800 per month, and the Enterprise starts at $3,600 per month.
5. MailChimp — the email marketing tool
Email marketing is one of the pioneers of online marketing and continues to be one of the most profitable ones to help you capture the market. And MailChimp has emerged as one of the most prominent email marketing tools that are used by companies.
While it's primarily an email marketing tool, it has now evolved into an all-in-one marketing tool that lets you create entire email campaigns, create landing pages, run ads, and manage your social media pages.
It offers thousands of templates for emails and runs your campaigns around the clock with the help of automation. You can always personalize your content through rigorous testing via A/B testing to see what works better with your audience.
A. Features
The biggest strength of MailChimp lies in its ability to automate so effortlessly while keeping the campaign extremely personalized. You'll be able to send emails based on what the recipient responds with by setting up predecided responses in advance.
It helps you form genuine connections with your audience based on where they are in the sales funnel. Choose from thousands of templates that fit your content best as well as test the content by sending different versions of the same email.
It helps you target your audience better with segmentation, dividing your audience based on certain demographics. Deploy AI to make the content of your email more engaging and personalized to what the user wants to see.
B. Pricing
MailChimp is free of cost to use, making it an excellent option for smaller businesses or if you want to try the service before you commit to it. When it comes to paid plans, you have Essentials for $11 per month. It covers 500 contacts.
The Standard plan costs $17 per month for 500 contacts. The last plan is Premium. It costs $299 per month and is used for 10,000 contacts
Perform your job efficiently and streamline operations with SaaS tools
SaaS has taken the corporate world by storm, especially after the ubiquitous shift to remote working. There is a plethora of tools that help your day-to-day operations as a business.
But the tools that truly help you capture and enhance market opportunities are the ones that simplify your workflow and promote innovation. Look for tools that help you perform your job more efficiently and streamline operations.
Tools such as Zluri, Slack, and HubSpot target specific areas of your work structure and strengthen them to help you grow organically in the market.
Let us know in the comments which tools you think help a business perform better.