Less code and easy to maintain
Save plenty of time with the DFP user interface. With DFP, you can compete many ad networks against each other without any code adjustments. You can optimize your ad inventory on the fly!
DFP provides multiple methods for targeting your ads to the right people resulting in higher ad revenue for your website. You can choose to target an audience through inventory targeting, key values, demographic targeting, geographic targeting and DFP audience segments. Your targeting can be as simple or complex as you require.
Implement once and use forever
DFP only needs to be implemented once, however, it’s important that the implementation is optimal and customized to each one of your sites. That’s why it’s best to rely on the pros to get your DFP implementation right the first time.
Get access to all the stats you need to know what is happening within your ad inventory and how to optimize it. DFP is the holy grail of advertising data platforms.