How to Evaluate Social Media Influencers?

Without a doubt, the biggest challenge brands and business experience when it comes to an influencer marketing campaign is to figure out how to evaluate social media influencers. 

Part 1. Evaluate Social Media Influencers with InflueNex ​

Although there are a lot of social media and influencer management tools available out there to analyze social media influencers, InflueNex is the most recommended way to do that. InflueNex is the right platform where influencers and brands get opportunities to meet their ideal match. It is designed by a reliable and trustworthy community that includes 100+ million YouTube influencers and creators on other social media platforms. 

In short, InflueNex is powerful influencer search engines based on YouTube that helps you find and evaluate potential social media influencers to endorse your services or products. 

Key Features of InflueNex

Help You Find the Right YouTube Influencers 

InflueNex as influencers marketing platform works best when it comes to finding and connecting with most relevant social media influencers for your products and services. Using its search and match features, you can look for the right influencers who are appropriate for your branding and helps you to promote your business and brand online. With InflueNex, you can look for influencers using tags or keywords and arrange them via advanced filters. 

Gain Deep Insights Into Influencer Data 

InflueNex can help you to provide in-depth insight into the data of social media influencers. In other words, it can provide you with vital information about influencers that you can evaluate using visual charts. In addition to it, you can monitor the count of currently subscriber’s influencers, how many views your videos and content, and much more. With deep insights into influencer data, you can measure and reach the potential YouTube influencers for your marketing campaigns. 

Influencer engagement 

This social media evaluator helps to develop strong relationships with influencers by supporting and engaging them to promote a brand’s services and products. In fact, it is a cost-effective marketing approach called influencer marketing. It let you focus on your target audience and help you to connect with like-minded people. They are YouTube creators who can endorse your services or products to their network so that you can reach potential consumers or customers you are targeting.

How to Use InflueNex to Find and Connect with Social Media Influencers?

Now, it comes to the main point i.e. how to use InflueNex to find and connect with right social media influencers in detail. 

Step 1: Keyword search 

Go to the InflueNex official site and here, use its keyword search field to type most relevant tags and keywords to find the potential influencer for your business. 

Step 2: Use the filters 

Now, you can use the InflueNex advanced filters for the different category including subscriber count, activity time, price range, language, country and much more. These options will help you to find the most appropriate influencer. Once filling out the parameters, click the “Search” button. 

Step 3: Select influencers 

Here, you will get results as shown in the below figure. You can scroll and look for influencers with whom you would like to connect. Now, click on the tab of the interested influencers. 

Step 4: Connect with influencers

After that, you will move to the dashboard of the selected YouTuber influencer analytics. Once you make your mind to connect with the selected one, click “Send Invite” button located at the top of the chosen influencer dashboard.

Step 5: Fill the email parameters 

Now, you have to fill the email parameters, which include your business name, product name, link information and much more. Once filling out the important information, you can click on the “Send” button and the InflueNex will email to your selected influencer automatically for connection. 

Part 2. What is InflueNex Score?

One of the most confusing factors of influencer marketing is to measure influence. How do you examine if a person is influential enough to generate results you actually desire? The answer to the question lies in the definition of InflueNex Score.

InflueNex Score is what defines the order in which the social media influencers appear in the results. The high number in the results indicates a high rank. The InflueNex i.e. best social media evaluator measures influence score by community size and engagement rates. It’s not about how many followers one has, or how many engagements one receives. Instead, the expected count of relevant users that will view and respond to your content determines how influential someone is. 

What aspects determine InflueNex Score?

There are a number of aspects that determine InflueNex score, which include -

Audience size 

In order to get a clear idea of how many users see an influencer’s content, the size of their audience plays an important role. Social media influencers have reliable audiences that they have developed and grown with the passage of time. 

Impressions 

An impression is an example of the content appearing to a target audience. InflueNex monitor and track the number of impressions a social media influencer’s content gets to determine the score. 

Engagement

When it comes to determining the true influence score on social media, engagement also plays an important role. How are users participating in influencer conversations? What are influencers doing to promote products or services? All these things are important aspects when it comes to determining InflueNex score. 

Conclusion:

When selecting an influencer for your business, it’s quite important to have a solid grab of your main objectives to choose the right one. Plus, picking the right social media evaluator tool makes a big difference. That’s why we recommended you to try out InflueNex as it has been helping so many businesses to find and connect with the right influencers. Now, it’s your chance to meet your perfect match who can effectively promote your products or services.