Pop-up ads generally appear unexpectedly, opening up in a new tab or browser window on certain websites. The result typically includes both a highly visible and effective ad unit as well as a diminished user experience. Pop-up ads are both extremely effective at attracting attention and generating clicks and extremely annoying to most visitors. As such, there is often a trade-off between the revenue generated and the user experience.
Below is an example of a pop-up ad in action:
Many of the most popular ad networks, including Google’s AdSense, prohibit partner publishers from serving their ads in pop-ups. However, there are a number of networks that allow or even specialize in pop-up ads. These include:
- PopOnClick
- Ad.net
- InfinityAds
High Impact Ads
As pop-up blockers have become increasingly common components of browsers, the frequency of pop-up ads has diminished significantly. Moreover, as visitors have become less willing to deal with pop-ups, many publishers have found the trade-off between between revenue and user satisfaction to be no longer worthwhile. Still, many sites still use pop-up ads as a way to focus attention on display ads and boost overall revenue.
There are several other types of high impact ad units that function in generally the same way as pop-ups, though are distinguished by the details of the appearance:
- Interstitial: Appears in same window, often overlaid against grayed out content.
- Welcome Ad: A separate screen containing an ad that is displayed before the first pageview on a site.
- Pop Under: Opens in the background of a screen, either in a new tab or new window.
Why Pop-up advertising works
There are some reasons why pop-up ads still working when so many people complain about them. And those reasons includes:
- Pop-up show to everyone
- Pop-ups deliver massage when site visitor are engage
- Pop-ups offer value
- Pop-ups can’t be ignored
Pop-ups strategy that work
There are some strategies that work and you can implement it on your website.
- Subscription: implementing a hover style pop-up doubled subscription rates without increasing the bounce rate
- Premium content: if you’re promoting a new white paper, e-book, or another piece of inbound-friendly premium content, a pop-up may be a successful way to draw attention to it, increase conversions, and boost lead generation.
- End of page hover ads: sometimes the problem with hover ads is that they load right away when users reach a page and users close them immediately because they don’t know anything about the site they landed on. Instead of taking this approach, try using a hover ad when visitors are further down a page
FAQ
What is a pop-up ad?
A pop-up ad is an advertisement display in a new browser window that comes in many different shapes and sizes. Pop-ups are simply one of many ad formats.
Are pop-up ads effective?
Pop-up ads are working way better when your pop-ups are appealing to your website visitors and enhance their experience.
How do users feel about pop-up ads?
Many internet users automatically disapprove of pop-up ads. That’s why they are using adblock so they don’t have to see any pop-ups. As long as your pop-ups are engaging, many people will love it and it will work.