A heat map is used to provide a visual representation of how visitors are ...

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This term is associated with lead generation, a monetization technique that is used by ...

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A test campaign is a type of display ad campaign that effectively allows advertisers ...

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The super leaderboard is a relatively new ad unit that has been introduced as ...

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Direct response is one of the two primary types of display ad campaigns. Direct response ...

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Branding campaigns tend to be more general in nature, promoting the general visibility of ...

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