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What is a Filmstrip ad unit?

The filmstrip is a relatively new ad unit classified as a “rising star” by the IAB. Though it fits into a 300×600 ad unit, the total ad is five times as tall. Visitors are able to scroll

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What does a purchase funnel mean?

A concise definition of this term is challenging, but it is an important concept for any site that features a membership-based monetization strategy. The simplest way to break down an audience is binary: A

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What are Inpage Push Notification Ads?

Push notifications have been a very popular topic among affiliate marketers the last couple of years because of how effective they are. The traditional push notifications are the messages that popup

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What does CPM mean?

CPM stands for cost per mille (the French word for “thousand”). Though often confused by those not familiar with the ad industry as cost per million, this metric actually refers to the all-in

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What is display advertising? Top Formats and Ad Sizes Explained

This term simply refers to web-based ad campaigns. Display ads are the advertisements that you see on almost every webpage you visit, most commonly in the form of 728×90 leaderboards or 300×250

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What is a Sponsored Tweet?

Sponsored Tweets are both new and rare, but there are a handful of sites and individuals who have started to monetize their social media followings by effectively advertising products and services on the

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What is a tracking pixel?

A tracking pixel refers to a file or code that allows advertisers or agencies to track the number of impressions recorded on a certain ad unit. A tracking pixel is typically used when the advertiser

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What does portrait mean?

This “Rising Star” display ad unit is the same width as the more common 300×250 medium rectangle, but more than four times as tall as the IAB standard unit. The result is an ad unit that

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What does email monetization mean?

Just like pageviews on a website, email impressions can be monetized in a number of different ways. Though most sites that collect email addresses use them primarily for non-commercial purposes, it is

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What is a Pay Wall?

This term is relevant for sites that monetize their traffic by selling paid membership products. A paid wall prevents visitors from accessing certain content or pages if they have not paid for a certain

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What is Shopping Cart Abandonment?

This term is primarily relevant to sites that monetize by selling physical goods or memberships. Shopping cart abandonment occurs when a visitor fails to complete the checkout process, meaning that the

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What is a Heat Map?

A heat map is used to provide a visual representation of how visitors are interacting with a website. The infotmation conveyed in heat maps can be used in a number of different ways, including: Impacting

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