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CPM (Cost Per Thousand)

CPM stands for cost per mille (the French word for “thousand”). Though often confused by those not familiar with the ad industry as cost per million, this metric actually refers to the all-in

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Display Advertising

This term simply refers to web-based ad campaigns. Display ads are the advertisements that you see on almost every webpage you visit, most commonly in the form of 728×90 leaderboards or 300×250

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Sponsored Tweets

Sponsored Tweets are both new and rare, but there are a handful of sites and individuals who have started to monetize their social media followings by effectively advertising products and services on the

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Tracking Pixel

A tracking pixel refers to a file or code that allows advertisers or agencies to track the number of impressions recorded on a certain ad unit. A tracking pixel is typically used when the advertiser

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Portrait

This “Rising Star” display ad unit is the same width as the more common 300×250 medium rectangle, but more than four times as tall as the IAB standard unit. The result is an ad unit that

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Email Monetization

Just like pageviews on a website, email impressions can be monetized in a number of different ways. Though most sites that collect email addresses use them primarily for non-commercial purposes, it is

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Pay Wall

This term is relevant for sites that monetize their traffic by selling paid membership products. A paid wall prevents visitors from accessing certain content or pages if they have not paid for a certain

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Shopping Cart Abandonment

This term is primarily relevant to sites that monetize by selling physical goods or memberships. Shopping cart abandonment occurs when a visitor fails to complete the checkout process, meaning that the

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Heat Map

A heat map is used to provide a visual representation of how visitors are interacting with a website. The infotmation conveyed in heat maps can be used in a number of different ways, including: Impacting

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Cost Per Lead (CPL)

This term is associated with lead generation, a monetization technique that is used by a relatively small portion of sites but that has the potential to be very lucrative. Lead generation involves collecting

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Test Campaign

A test campaign is a type of display ad campaign that effectively allows advertisers to try out a site for consideration in upcoming initiatives. If a publisher performs well during a test campaign, they

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Super Leaderboard

The super leaderboard is a relatively new ad unit that has been introduced as an alternative to the traditional 728×90 leaderboard that is a component of the Universal Ad Package. This leaderboard

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