As we all know, the SEO industry is growing rapidly and professionals are not ignoring any single way which can help them for better search engine results. Even though you may already be doing great with SEO marketing, you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. We have used Atlas VPN for our detailed research and we are going to share the review based on this research. We will share some screenshots in this article for a clear view.So, In this article, we will learn how using a VPN impacts your search results in SEO. But first, let’s understand what VPN is.Enter your text here...
What is a VPN?
A virtual private network (VPN) is a technology that gives you online privacy and anonymity by creating a private network from a public internet connection. It helps you build a secure connection to another network over the world wide web. VPNs mask your internet protocol (IP) address and shield your browsing from all kinds of investigation on a public network. so your online actions are virtually untraceable. Most important, VPN services establish secure and encrypted connections to provide greater privacy than even a secured Wi-Fi hotspot.
Why does VPN impact your search results?
Impact on Local SEO
There is no doubt that VPN can impact Local SEO. For example, if you are in Canada and your VPN shows that you are in Melbourne. So the searches with “Near Me” will lead to the results that show your current location namely Melbourne. This leads to the problem for Local Businesses as they rely on local searches and SERP visibility via the Local Pack.
VPNs Impact on Google Analytics
As we know, Google Analytics data collection is still cookie-based. VPNs are not anonymous, hence are secured. In secured browsing, VPN stores data via cookies. Users use standard browsers such as Chrome, MS Edge, Safari, etc. providing an advantage of the encrypted and secured path. The only variable that can change is the location of the server they are accessing data from (more on this to come shortly) due to the VPN’s rerouting of the user IP address. VPN frequently reroutes the pathway of data. This means that if the VPN places a user in a different country, the Geolocation reporting in Google Analytics would be reporting false data.
This can also become problematic when creating IP filtering, as it increases the number of potential IPs that need to be added to the filter.
VPN’s Impact on Site Speed
The use of a VPN can have an impact on site speed. VPN users face slower site speeds due to Increased encryption and few direct routes for ease in data transfer that can adversely impact the site speed. Even, Google states the importance of site speed as a ranking factor. The kind of configuration of a VPN can affect the page load time. Further, it leads to higher bounces and exit rates.
So, the above-given concerns do not impact highly on SEO and analytics. It also has little effect on site speed and location tracking. VPN is still considered one of the most secure ways of web browsing.
Benefits of VPN for SEO?
Give you access to organic search engine results page ranking from around the world.The major advantage of using a VPN from an SEO perspective is that it provides the ability to access organic Search Engine Result Pages (SERPs) from around the world. As the amount of geo-restricted content, cookies, and page trackers are increasing, it can be difficult for digital marketing professionals to view SERPs in the same way as consumers do.
Without a VPN, it is nearly impossible for you to view the genuine SERPs of any other location, As a result, it can drastically limit your SEO strategy. With the different rankings on the search engine, you will also find different frequently asked questions by the people on the search engine page. The ability to see genuine SERPs from around the globe provides you with the ability to properly explore international markets and understand to a fuller extent how your company’s SEO strategies are affecting your company’s or website’s overall ranking.
As you can see from both of the screenshots which we have captured using Atlasvpn, the First one is without using a VPN service and the second one is when using a VPN service. For the same keyword entered, the results shown are different. Also, the frequently asked questions by the people are also different
It can keep Your Data Secure While Working Remotely
It is important to keep your data secure while working away from the office. There are several security risks working remotely when you use unsecured networks to out-of-date personal devices.
As people often use public wifi connections for their work which are arguably the most unsecured. Moreover, people also use wifi from the coffee shop as it seems more convenient to them which also leaves you at risk.
With a VPN installed on your device, you’ll be able to utilize these networks without fear of losing your data. Due to the complex encryption methods used by leading VPN services, you can be assured that your work will still be safe even if you’re working away from the office.
Other Benefits
VPN services have several other core benefits for SEOs and digital marketing specialists. Since VPN permits anonymous browsing, you can easily access web apps and websites anonymously, without the fear of being watched Another benefit is the control for the remote working professionals. Experts gain access to essential information remotely; the flexibility of VPN boosts productivity because you can easily work on your assignments anytime, anywhere, and from any device.
When using a VPN you can access blocked or banned websites; as well as bypass internet filters. Working on projects is streamlined because you have access to get information from sites that apply internet censorship. Unlike web proxies, with VPN services you have secured information and better data at your disposal. Before information is transmitted, it is encrypted; which matters a lot to digital marketers who care about their privacy, and don’t want their security compromised.
Summary
Although the impact of VPN on search results is not more, there are several factors that can affect your search results. It can impact your Local SEO, Google Analytics, site speed.
A VPN is a useful tool that can help create a more efficient and accurate SEO strategy. With access to organic SERP rankings from around the world and a true sense of the PPC market, you’ll be able to be more effective with your SEO strategy.
As increasing numbers of people are now working out of the office, it’s essential that you know how to keep your data secure while working remotely. Using a VPN can help keep you secure even when you use an unsecured public connection. However, not all VPNs offer the same level of protection and some can put your cybersecurity at risk.
By diligently researching VPN providers and their privacy policies, you can minimize these risks and choose a provider that will help you keep your data secure and boost your SEO efforts.