What began as a way to share brief, often amusing clips has grown into a widely used social networking app.
The rise of TikTok as a contemporary social media platform furthermore offers a chance for emerging brands, who witness unexpected outcomes for gaining a foothold on the platform.
TikTok bills itself as the "go-to" app for short-form video content.
The app had 800 million users in October 2019 and is growing rapidly, with customers accessing it over 8 times each day.
Targeted at the Gen Z, TikTok can definitely help you reach your target younger audience. Your brand can leverage the platform into a smart marketing strategy.
In this article, we will explore how you can make TikTok work for your business.
Top 10 Tips to use TikTok for business growth
For all the users of TikTok, you already know how you can use this platform creatively to boost your business growth.
Once you have created an account and know how it works, it will be easier for you to understand how you can leverage the platform for the growth of your brand.
If you’re still not sure how to go about it, here’s a run-down of the top strategies discussed by experts on how to make TikTok an effective tool to expand your business.
1. Create interesting and engaging stories
A popular study shows that an average user of TikTok falls in the age range of 18 to 24. And believe it or not, they spend more than 89 minutes per day watching videos on Tiktok.
Therefore, it’s critical to have high-quality content, which involves delivering engaging stories that elicit an emotional response.
Overdoing a campaign is a risk for brands. You know that TikTok is primarily about evoking feelings in people.
There is this excellent example of an airline called Ryanair, which went viral using the fundamental functionalities of TikTok minus any expensive production.
Don't overdo it with the content — impressive stories and positive emotions will suffice.
2. Use short videos for a good dialogue
Begin by assessing TikTok's video function in your brand's overall messaging media communication plans.
Outline the major messages that are relevant for this channel and audience, and link them with TikTok's videos via cultural discovery.
Because TikTok is a dynamic social media app, being ready to engage in an open discourse through videos is essential.
Another trick is to take videos in a vertical format so that they fit the format of the app. You can add some peppy songs or music which are trending on TikTok.
3. Analyze your competition and number of followers
Not every channel is appropriate for every type of business, and neither is every platform designed to assist you in reaching each consumer.
First, determine whether TikTok can assist you in reaching your target audience. If yes, what kind of messaging would be appropriate for this specific targeted customer?
Examine the competition to extract inputs, then come up with your own, distinct messaging that fits your brand.
Again, the number of followers has a huge role to play here. Only with a larger audience, you will be able to reach as many prospective customers as possible.
If you want to know how to boost your TikTok reach, check out this guide on how to grow on TikTok.
Here are a few tips that really work to boost your reach:
Be consistent with whatever you post
Do not delete a video simply because it is not performing as per your expectations
Select a theme or niche and stick to it
Check on the view tiers in order to grow your authority on this platform
4. Reimagine current layouts and trends
Start by identifying the popular styles or trends. Understand what is working well with your target demographic and don't try to replicate the model.
While it may seem exciting to start your own trend, a major percentage of TikTok videos goes viral because it is a unique take on an already popular style.
You can also check this out in the Discover tab, where millions of brands are leveraging on current trends to attain tremendous organic reach. You can not only see the list of trending hashtags here, but also sounds and effects which have already become a huge hit on the platform.
Make a clip that makes viewers take a second look. Find a strange angle or an amazing shot that captures the attention of viewers for a brief moment. Discover clips that make the viewer's eyes wonder what they're seeing or that attract them right away. This type of TikTok promotion will gain you video views.
There is another way in which you can stay on top of these trends. Check out the For You page. Some of the shared algorithms here help you measure the stock behind that particular trend or style. You can also save them and create your own For You page.
5. Share relevant content that reveals your company's reality
With the changing demands and needs of the audience, the approach to view the content is also evolving.
People now want to see content that’s not only engaging but also makes sense, giving them genuine information.
When you consider content creation, don't merely follow whichever trend is popular at the time. Authentic and relevant videos are the lifeblood of TikTok.
Racing to embrace every latest fad or trend will earn you views, however, it won't help you expand your brand's presence.
Make an effort to offer material that reflects the true nature of your business to your audience.
6. Incorporate your brand’s core elements
There are three main features in the greatest TikTok videos for companies. To keep visitors watching your material, you'll want a fantastic catch or introduction.
Second, try to teach people things they are unaware of through a tale or instructional content.
Last but not least, ensure that your video cuts are brief and clear. The addition of transcription reinforces main concepts and adds another level of engagement by allowing viewers to read alongside viewing.
7. Align your messaging and content to the app’s psychology
Making sure your firm's content is linked with TikTok's psychological profile is a top recommendation for using the app for business.
To put it in a simpler way, on TikTok, your company's content should appear as if it were being shared with a friend.
However, on Instagram, it should appear as if it were being shared with a colleague. And on Facebook, it should appear as if it were being shared with your relatives.
Additionally, ensure that you use the right color psychology in your design – so that the ultimate clip aligns with your website’s color code or scheme. This makes it easier to familiarize and associate with your brand.
8. Keep yourself active on social media
First and foremost: Create a TikTok account for your business. It's much simpler for designers to tag companies than it is for them to provide links beyond the platform.
So make sure that you have a brand presence for them to contact you first. When it includes content design, there are a variety of options available, including collaborating with your creators who know the platform best.
However, it all begins with joining and being actively present in the community.
9. Launch campaigns and challenges
Launch a campaign in which users are challenged to make and post TikTok videos connected to the contest using a hashtag such as #PosingWithBrandShoes. Invite them to tag their friends to take part in the challenge.
For instance, Walmart capitalized on this trend by enlisting the help of several influencers and launching the #SavingsShuffle, an on-brand dancing competition that generated more than 450 million views.
The user was rewarded with the possibility of becoming famous if their performance reached the position of the most popular hashtag.
10. Take into account influencer marketing
You may employ influencers on TikTok to produce content or promote your account, in the same manner as you can do on other social platforms.
While organic growth will aid you build a more robust network, influencer marketing will enable you to get there faster.
If you give an influencer a product to be used in the video, you may not even need to pay money.
Conversely, if you have any friends or family members who are really active on the app, you should absolutely request a shoutout from them.
Simply ensure that the influencer is within your budget and, more significantly, shares your ideals. If you're addressing a younger demographic, for example, you'll want to ascertain that the influencer is appropriate.
Conclusion
TikTok marketing isn't easy for every business to ensure growth. But with the right strategy, you can take your brand to great heights.
The video-sharing platform provides significant exposure and commercial growth potential for businesses with the proper offer and audience who are eager to be creative on TikTok.
Using the above mentioned tips, you will be able to establish your authority on the platform and ensure that your videos are able to gain virality quicker than ever.