Expanding a business rapidly requires forward-thinking promotional tactics. That’s where working with a growth marketing strategist can have a transformative effect on any up-and-coming company.
If you’re still on the fence, come with us as we talk through how experts in this field will add value and change the trajectory of your organization.
Making decisions using data, not guesswork
Growth marketing strategists pin their analysis of what you need to connect with customers and keep them loyal on hard data.
That means you won’t be taking a stab in the dark when you create campaigns or tweak existing ones but can implement changes with confidence.
Generating revenue as a priority
The main aim of growth marketing is to stimulate a significant rise in revenues, creating clear links between action taken and increases in earnings.
So while traditional marketing is more about getting your name out there and hoping for the best, growth marketing ties into specific, measurable improvements.
Thinking creatively
Growth marketers are equipped with the skills and experience to reframe the way you promote your products. At a time when creativity in marketing gives you the edge over the competition, this is especially important.
Boosting customer loyalty
Across the spectrum of industries, from agencies like https://upptic.com/ that focus on game marketing, to other growth marketing strategists who work for manufacturing startups and beyond, stimulating customer loyalty is key.
The more customers you can attract and retain, the more stable and secure your revenues will be in the long term. So this is about sustainable growth, not just flash-in-the-pan spikes in engagement that ultimately subside.
Enhancing brand visibility
With the aid of a growth marketing strategist, your brand will become better known. Where value comes into the equation is that the brand recognition-building efforts will be focused on your target audience with laser precision.
Rethinking current marketing strategies
A good growth marketing strategist can of course create entirely new ways of promoting your business and brand, but they are just as capable of applying their abilities to the marketing framework you already have in place.
This allows you to reimagine the strategies that you’ve been relying on in the light of growth marketing, without throwing the baby out with the bathwater.
Imbuing marketing with storytelling
While we mentioned that data is at the core of what growth marketing involves, that doesn’t mean it lacks the human element; quite the opposite.
Strategists will know how to translate the data they have access to and the insights they glean into compelling narratives that will engage prospects more effectively.
Learning from mistakes
Growth marketing is not a magic bullet, but rather an iterative and flexible process that requires instances of trial and error to see improvements.
Thus strategists are able to roll with the punches, recognize when something is not working, and find ways to fix problems rather than resting on their laurels.
Ensuring seamlessness
The customer journey can start from many different jumping off points in the modern age. In order to keep prospects onboard throughout, consistency is needed, along with a lack of obstacles to progress.
Growth marketers are able to drill down and identify the little bumps in the road which are causing would-be customers to ping out of the sales funnel, and then work out what to do to iron them out.
It’s all about generating a seamless experience; one without the usual points of friction that would otherwise derail your first interaction with an individual.
Getting the edge over the competition
Ultimately, growth marketing seeks to push smaller businesses up the ladder so that they can compete with and ultimately come to dominate their larger rivals.
Every customer you win is not just a way of growing revenue and increasing brand recognition, but of keeping prospects away from competitors as well.
Final thoughts
There’s a good reason that growth marketing strategists are in high demand right now, as they represent all of these value-oriented benefits to the businesses that hire them. And of course, since you can outsource your growth marketing needs to dedicated agencies, it doesn’t require permanent in-house talent to get right.