MONETIZEMORE VS YIELDBIRD ANALYSIS 

MonetizeMore and YieldBird are leading Google Certified publishing partners and their main goal is to improve publishers’ ad revenue. Nevertheless, they are both unique in their own ways.

Wondering which ad revenue optimization platform is right for you? Here's a look at how YieldBird and MonetizeMore stack up.

YieldBird Company Stats

• Official Website: https://yieldbird.com/

• Founded: 2009

• Employees: 90

• Twitter: https://twitter.com/yieldbird

• LinkedIn: https://pl.linkedin.com/company/yieldbird

MonetizeMore Company Stats

• Homepage: MonetizeMore.com
• Support Contact: support@monetizemore.com
• Program founded: 2010
• Employee count: 210+ AdOps Professionals
• Ownership: Private

YieldBird's Tools & Features

YieldBird comes with:

• Detailed traffic and revenue metrics.

• Price Genius: YieldBird’s Price Genius is an automated pricing solution that helps publishers sustainably increase their ad revenue while saving resources. It automatically sets the right UPRs (unified pricing rules) for your sites’ ad units and guards your ad stack against bid shading (ad inventory value deterioration).

• MarketScout: MarketScout is a customizable competitor analytics dashboard for publishers that gathers data by running campaigns on the Open Market. It helps you comparatively assess your ad stack quality and see how it performs compared to your competitors.MarketScout  lets you:

• View periodically available data about the inventories of selected domains.

• Spy on your competitor’s eCPMs.

• In-depth details on competitors’ pricing strategies

• Find out if you’re vulnerable to bid-shading.

• QuickWrap: QuickWrap is a single no-code header bidding tool that works smoothly for publishers who aren’t technically savvy.

MonetizeMore’s Tools and Features

• PubGuru Ad Inspector Chrome Extension: Troubleshoot your ad tags and scale your ad revenue.

• PubGuru Platform: Sophisticated Reporting for Ad Operations & Yield Management.

• Smart Notifications that analyze your ad stack.

• Advanced Reports and Unified Revenue Reporting that covers all metrics like Ad RPM, Impressions, and revenue to stay on top of your partner’s daily bidding activity.

• Revenue Discrepancy Monitoring to monitor your ad partners for revenue discrepancies by measuring your GAM Revenue data against Ad Network Revenue data to keep your ad networks honest and detect potential ad setup issues.

• Traffic Cop: Detect invalid traffic in real-time and block it from serving.

• Advertising and layout testers: You can try a variety of ad serving options.

• Full automation: The platform can take over all the advertising work. All you have to do is focus on creating quality content.

• Nucleus-based patented technology: The most optimized and future-proof ad code system for publishers.

MonetizeMore has repeatedly received awards from Google for its publisher-first attitude, advanced and thriving ad technology, and paying publishers in one business day while its competitors take more time to process them on top of Net 30 payment terms (14-30 days).

Publishers' best friend: MonetizeMore vs YieldBird

Let’s rationalize the two ad operation platforms when it comes to publisher-friendliness:

YieldBird Interface System:

An easy-to-use interface for publishers to assess their ad impressions and ad placements.  This interface includes the site's management section that allows publishers to track their site impressions on a daily basis.  In my opinion, it would be wise to provide more graphical representations of site monetization progress over quarterly periods on the dashboard.

YieldBird's interface comes with a revenue comparison board, which is another good thing about it.  Publishers get to see their daily and monthly earnings, RPMs, and CPMs this way.

MonetizeMore's Interface System:

MonetizeMore’s PubGuru web app interface is publisher-friendly and comes with:

• AI-Powered Header Bidding

• Sophisticated reporting for Yield Management & Ad Operations.

• Unified Ad Network Report

• GDPR & Google Policy Report

• Smart Notifications

• Revenue Attribution

• Ad Network vs GAM Metrics.

Combating Ad Fraud: MonetizeMore’s award-winning Traffic Cop combats invalid traffic (IVT) on the publisher’s site but also detects & blocks ad fraud which is crucial these days for reduced revenue clawbacks and more eCPMs. YieldBird offers a feature called Expert Services where you can outsource your ad operations to their experts who will assist in troubleshooting, monitoring your traffic, and also help you optimize your campaigns. In terms of reducing revenue clawbacks, Traffic Cop's machine learning optimization is better at reducing IVT.

Publisher demand: MonetizeMore has worked with over 1,000+ publishers and has paid $100M+ to publishers to date whereas Yieldbird has worked with 300+ publishers.

Publisher Resources: YieldBird's blog is pretty comprehensive for starter publishers who would like to stay up to date with what's happening in the ad-tech industry.

MonetizeMore comes with an updated blog that covers A-Z publisher guides and ad-tech industry news. They also offer courses for publishers that have Google AdSense and Google Ad Manager certification courses at affordable prices here: https://www.pubguruuniversity.com/courses.

Pricing & Transparency: MonetizeMore vs YieldBird

MonetizeMore follows a revenue-sharing model in which they charge a certain percentage of the revenue from the publisher's total profit while YieldBird's pricing is simply based on the publisher's revenue slab.

Money withdrawal

The minimum payout for YieldBird is $50. They make payments via PayPal or bank transfers and publishers receive payments within Net30 (30 business days).

The minimum payout for MonetizeMore is $100. They make payments via Tipalti and payout within one business day (Who doesn't like super-fast payments?).

Minimum Requirements: MonetizeMore vs YieldBird

To get started with MonetizeMore, the primary basis is the revenue threshold of $1,000 (i.e a publisher needs to make at least $1,000 in ad revenue) and 500,000 page views as the base level of pageviews to be accepted as a Starter publisher. However, MonetizeMore doesn't relate the $1,000 to pageviews as they've seen publishers generating $10k with 100k pageviews and, also $500 with 100k page views.

YieldBird has way lower requirements on pageviews and prefers websites with around 10,000 or more pageviews per month. The publisher's site must comply with Google's ad placement and content policies for both ad operation partners. 

MonetizeMore Pros and Cons

Pros:

• MonetizeMore demand attains the highest page RPMs of any header container that we’ve measured.

• No lock-in contracts. Publishers can opt out in 30 days.

• Cutting-edge AI technology.

• A diverse team of AdOps professionals covering all time zones.

• Offering personalized consultations on ad placement, improving ad revenue, and becoming GDPR & CCPA compliant.

• Sophisticated and transparent reporting.

• Premium and enterprise publisher offering is tailored depending on the publisher’s main requirements.

• Committed AdOps & support team.

• Pricing plan and revenue shares are flexible depending on the publisher’s pageviews. 

• Provides more value to publishers with invalid traffic reduction services.

• Concierge setup of header bidding and Google Ad Manager.

• Comprehensive Youtube and publisher resource material to help them understand the programmatic ad-tech world.

• Their AdOps teams provide 24/7 support & premium publisher performance. No other ad-tech company offers this kind of support.

Cons:

• MonetizeMore’s minimum traffic requirements are quite demanding.

• The toughest Google AdExchange program to get accepted into as their screening teams are quite thorough.

• Comprehensive ad ops setup and web developer commitment.

Pros of using YieldBird for publishers

• They get the job done when it comes to increasing Viewability using Lazy Load Technology

• Their no-code header bidding technology is extremely comprehensive for publishers who don’t know much about programming.

• They’ve improved European traffic eCPMs with Granular Performance Optimization.

• Native, video, and banner advertising formats.

• Their product ‘PriceGenius’ automatically sets price rates for ad inventory instantly resulting in an increase in the effectiveness of space monetization (more ad revenue).

• GDPR and CCPA compliant.

• YieldBird conducts granular competition analysis on the publisher’s ad stack & adjusts the bids accordingly to market standards for attracting price-sensitive customers with more ad budgets.

Cons of using YieldBird for publishers

• Smaller sized company

• YieldBird’s QuickWrap Header bidding comes with limited features

• It doesn’t come with real-time invalid-traffic detection & mitigation

• Limited Transparency

• Lack of dedicated service

• Limited Reporting and Analytics tools for Publishers

• Lack of customization for bigger publishers.

Conclusion

Both YieldBird and MonetizeMore were founded around the same time, however, MonetizeMore has worked with more publishers and is not solely well known among European publishers like YieldBird.

YieldBird's no-code header bidding tool works best for publishers who aren't technically savvy. However, when it comes to handling enterprise level publishers, MonetizeMore takes the win as they come with more features, customizable options, better performance, and a dedicated support team.

In a nutshell, YieldBird is a good choice if you are willing to wait 30+ days to get paid, but MonetizeMore pays out within one business day to any publisher, regardless of location.