So, let's change the way websites host ads and publishers make money once and for all.
Welcome to the age of Autotag
What if we told you that as of 2021, there is now an end-to-end solution for website owners the world over to integrate ads seamlessly and effectively onto their websites, with the least possible hassle. The Autotag feature is a single line of code with the capacity to host 3 world-class ad formats, all at the same time, and interchange them according to traffic type and user preferences.
Publishers using the Adcash platform now have the choice between manually integrating ad formats onto their site, or using the Autotag feature and uploading three at the same time.
All well and good, but how does this change the digital landscape for publishers moving forward? It all comes down to three (strikingly simple to onboard) benefits, that can be used on any site, regardless of the offering, content, or vertical. These are:
The ability to Integrate ads seamlessly onto ANY website.
The time and energy saved on testing and manual optimization.
The enhanced UX from traffic being exposed to only the most relevant ad placements.
And, the boost in onsite revenue that comes from staying ahead of the competition.
There you have it. An easy solution to a complicated problem? Let's dig a little deeper and weigh up the pros and cons of manual and automated ad placement. Starting with a burning question at the back of most busy publishers’ minds.
Start using the brand-new Autotag Feature today and boost your revenue sky high.
Do I have time for manual optimization?
If the answer is yes and you do have time to carefully select the ads that will appear on your site, then power to you. Keeping control of the placement process from start to finish definitely has its merits. As a site owner, you’re able to accurately track the level of interest you’re getting back from traffic sources on different places on your site. With the right optimizing and split testing you may very well be hitting the mark, again and again, receiving engagement and steady returns back to your site.
But for a lot of publishers, especially those that are just starting out, pivoting to another niche or those that have waaaayy too much going on, it might not be that easy to keep a steady eye on what goes onto a site, and, let's face it, these days, time is a resource in short supply.
And this, ladies and gentlemen is the value add that makes the Autotag feature stand out from the rest. By its very nature, the feature is designed to free up as much time and resources as possible for a publisher/website owner whilst generating steady revenue behind the scenes.
It’s like having an ultra-fast, all-knowing online sidekick, with the ability to integrate into your site in a few clicks. Its sole aim is to understand and exceed the unique needs and expectations of your specific traffic requirements, on a specific website, at any given time. The goal is to provide the end-user with tailored ads that speak to what they care about.
But here’s where it starts to get interesting.
Different sites have different needs. In terms of their overall requirements, audiences, regional restrictions, and content. And while a strong ad campaign might work a charm on, let’s say a streaming site, that same level of ad engagement might send users running for the hills on a financial advisory site or blog. So, how does the new Autotag feature find the perfect balance between over advertising and under advertising? Why with Monetization goals of course!
For information on the Publisher Autotag Feature, click here.
The Autotag Monetization Goal
Unlike most publisher features, Autotag doesn't take full control away from the publisher and race ahead without them. Instead, publishers can expect a 50/50 split, where they will still be able to take their own unique site knowledge and put it into practice. Only this time, they'll be doing it with an ultra-fast algorithm that is able to analyze data in the blink of an eye and produce results behind the scenes that ultimately boost the publisher’s returns on ad placement. So, how is the work split and what does the Monetization Goal do?
How does the Monetization Goal work?
A publisher will simply select the Autotag feature on their Adcash publisher account and place a single line of code onto their site’s backend. Once done, three top converting ads (these being Pop-Under, Interstitial and In-Page Push) will be shown to the user, at varying intervals and according to theirs and the publisher’s preferences.
The Monetization Goal is a slider (shown below) that allows publishers to select their ideal balance between the end-user experience and their overall earnings. Based on their preferences, the Adcash Autotag algorithm will in turn rotate the ads and offers that tie in best with these chosen preferences.
At its highest point, the Monetization Goal will display ads far more frequently, with the aim of generating the highest earnings possible.
However, if a site's traffic base is not used to being advertised to as frequently, there is the option to lower the slider and gear the filter toward a better user experience. It's all really dependent on the site and its overarching content.
The choice stays fixed in the publisher’s corner. They may choose to set the goal high for increased earnings (and run the risk of over advertising to their audience), or they may prioritize user engagement (and run the risk of lower returns).
To get the most out of the Autotag Monetization Gaol, a balanced approach makes the most sense. Publishers are free to take charge of how they want ads to be displayed, and in turn, the automation technology will find the right placements to suit these preferences.
And with Monetization Goals covered, let’s turn attention to the formats that come with the code.
3 top converting ad formats in one line of code.
The Autotag feature places 3 dynamic ad formats at the best possible points on site. These are Interstitial, In-Page Push, and Pop-Under. Each of these ads is known to bring high engagement rates, quality user interaction, and the potential to effectively monetize site traffic.
Interstitial Ads
Interstitial Ads have the ability to Cure Banner Blindness. By their very nature, their larger ad frame is designed to increase onsite visibility and reach. Most importantly, the ad has a fixed 5-second countdown window, meaning a delay in exit times and better potential for publishers to monetize with.
Pop-Unders
An effective way to bring in conversions, Pop-Unders are less intrusive to the end-user experience. They appear in the tab behind an active browsing window and only activate once the site visitor has completed what they’re doing. Blending into the site’s flow and keeping the disturbance down to a minimum, here are 5 Reasons Why Pop-Unders are so Effective.
In-Page Push
The newly released In-Page Push format brings with it a new era of audience interaction that converts and engages to maximum effect. Similar to push notifications, but far less intrusive, In-Page Push ads are the new frontier of online advertising. They’re subtle, to the point, highly engaging, and available to all users, on all devices.
A Note on Publisher Stats.
Remember, the Autotag feature is a three in one solution that constantly changes out different ad formats based on audience engagement. This happens day to day and second to second. So, when you analyze your stats at the end of a given day or week, you’ll only see the stats for the Autotag itself, and not for any of the individual ad formats (Interstitial, Pop-Under, and In-Page Push). So keep this in mind when using Autotag.
That being said, if you’re not entirely sold on Autotag’s default settings and want to customize your onsite behavior further, you can always reach out to the Adcash team to further enhance your Autotag setup.
That said, all that’s left to do now is place the code and take back the time you need to do the things that truly count. Adcash Publisher Autotag will take care of the rest!
There you have it. That’s the Publisher Autotag feature in a nutshell! Integrate the Publisher Autotag onto your site today and get…
A 3 in 1 dynamic tag that does all the optimizing for you.
Easy and instant code integration that runs every second of every day.
Full control of your monetization goals/strategy.
Top converting ad format placement, based on cutting-edge user engagement data.
The potential to bring in new site users through unobtrusive targeted advertising.
A strong balance between higher earnings and an enhanced user experience.
Sign up today and start monetizing with Publisher Autotag.