When you’re selling your own products, marketing automation can be quite the time-saver. Setup a paid media campaign once for each new product you add to your catalog, let the leads drip in, nurture them, convert sales, and move on. However, as powerful as marketing automation can be for generating revenue, there are some cases […]
This guide covers lead generation, including techniques for improving capture rate, implementing effective co-registration strategies, and an overview of the various networks out there.
Lead generation is one of the lesser-known and utilized monetization methods, in large part because of the difficulty in capturing and selling leads at scale. While it doesn’t make sense as an approach for most publishers, those in certain verticals may find that lead gen can be extremely profitable. If you’re thinking about lead gen […]
There are few (if any) sites that monetize their audience primarily through co-registration offerings. But plenty of sites have implemented this channel to work as a supplementary revenue stream to add a bit of new income to their online properties. Co-registration has appeal because it’s a low visibility opportunity to generate purely incremental revenue. Getting […]
Lead generation is a very simple concept, and one that’s been around offline for decades. It generally involves acquiring and selling contact information for a qualified “lead,” or individual who is likely to be interested in a certain product or service. For example, the post office sells information about people who have recently moved–or who […]