Category Archives for Ad Sales
7 Worst Ad Partner Contract Clauses to Avoid for Publishers
Ad partner contracts can be a very scary thing for publishers. Unfortunately, it’s quite common for ad partners to draft template contracts that are very aggressive in nature which end up being heavily
Learn MoreThe Ultimate Guide to Ad Sales: How to Sell Ads Directly
WARNING! Selling ads directly can have high rewards, but not for your "average" publisher. It's also extremely time consuming. If you're not already 100% sure that you MUST sell ads directly, you're
Learn MoreThe Ultimate Guide to AdSense & Ad Networks
This post covers the basics of ad networks, including strategies for boosting earnings and running effective experiments. We’ll touch on a number of the large ad networks, but focus on the dominant
Learn More14 Creative Ad Units To Include In Your Next Ad Proposal
While most display advertising revenue is generated through traditional banner ads, revenue from less traditional advertising implementations is growing significantly. Many publishers who sell directly
Learn MoreHow to Make an Awesome, Free Media Kit in Under Two Hours
For site owners who have plans of selling ads directly to premium advertisers and weaning themselves off of ad networks such as Google AdSense, one of the first steps in the process is developing a media
Learn More10 Free Tools to Help You Sell More Ads
If you run a website that has a large and valuable audience, there is the potential to unlock significant value (i.e., cash flow) by weaning yourself off of ad networks and selling your valuable inventory
Learn MoreThe Ultimate Guide to Native Advertising
Native advertising has become an increasingly popular term and concept in recent years, emerging as one of the hotter trends in the digital advertising world. While actual implementations of full scale
Learn MoreHow to Make a Spec Sheet
When attempting to monetize a website through direct display advertising, there are a handful of documents that need to be assembled to make the sales process flow smoothly. In addition to a thoughtful
Learn MoreHow to Create a Rate Card
If you’re trying to sell ads for a website you own, you may have been asked to provide potential advertisers with a rate card. If you’re not sure what that refers to or how to create one, you’re
Learn MoreHow to Sell Ads on Your Website Directly: 11 Tips & Tricks
One of the biggest challenges and opportunities in monetizing a website relates to selling ads. The vast majority of Web publishers rely on others to sell their ads–specifically, ad networks that
Learn MoreWhat Is A Media Kit? (And How to Make an Awesome One)
A media kit is simply a summary of a website and the opportunities to advertise there, generally prepared for potential clients or media buying agencies who are trying to determine where their client should
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