Ad partner contracts can be a very scary thing for publishers. Unfortunately, it’s quite common for ad partners to draft template contracts that are very aggressive in nature which end up being heavily lopsided towards the ad partner. As a publisher, you should read through every ad partner contract very carefully. As much as you try […]

WARNING! Selling ads directly can have high rewards, but not for your “average” publisher. It’s also extremely time consuming. If you’re not already 100% sure that you MUST sell ads directly, you’re most likely better off joining an ad network. Click the button below to find the best ad network for your needs! Click Here! […]

This post covers the basics of ad networks, including strategies for boosting earnings and running effective experiments. We’ll touch on a number of the large ad networks, but focus on the dominant player: Google AdSense.

While most display advertising revenue is generated through traditional banner ads, revenue from less traditional advertising implementations is growing significantly. Many publishers who sell directly to advertisers would like to expand beyond the IAB standard ad units in their proposals, but struggle to come up with ideas that excite advertisers without being too overwhelming from […]

For site owners who have plans of selling ads directly to premium advertisers and weaning themselves off of ad networks such as Google AdSense, one of the first steps in the process is developing a media kit that offers a “snapshot” of your property and audience. This process can be intimidating if you’ve never done […]

If you run a website that has a large and valuable audience, there is the potential to unlock significant value (i.e., cash flow) by weaning yourself off of ad networks and selling your valuable inventory directly to premium advertisers. Unfortunately, making this switch is much easier said than done; selling your ads is a long […]

Native advertising has become an increasingly popular term and concept in recent years, emerging as one of the hotter trends in the digital advertising world. While actual implementations of full scale native advertising campaigns remain far less common than traditional strategies revolving around display advertising, it seems like this marketing format is here to stay. […]

When attempting to monetize a website through direct display advertising, there are a handful of documents that need to be assembled to make the sales process flow smoothly. In addition to a thoughtful media kit, it helps to have a rate card and a spec sheet assembled as well. That last document can be a […]

If you’re trying to sell ads for a website you own, you may have been asked to provide potential advertisers with a rate card. If you’re not sure what that refers to or how to create one, you’re in the right place. This guide will walk you through the basics of a rate card, including […]

One of the biggest challenges and opportunities in monetizing a website relates to selling ads. The vast majority of Web publishers rely on others to sell their ads–specifically, ad networks that match up buyers with inventory. While that route is by far the easiest to implement–in some cases it can be done in a matter […]

A media kit is simply a summary of a website and the opportunities to advertise there, generally prepared for potential clients or media buying agencies who are trying to determine where their client should be spending their marketing budget. If you’re trying to sell ads directly (as opposed to monetizing your display ads through a […]