AdTech Thought Leaders have given us an Amazing blessing. Without pioneers, thought leaders and those that pave the way forward for others, what would the AdTech industry be like today? These leaders
Learn MoreAd partner contracts can be a very scary thing for publishers. Unfortunately, it’s quite common for ad partners to draft template contracts that are very aggressive in nature which end up being heavily
Learn MoreWARNING! Selling ads directly can have high rewards, but not for your "average" publisher. It's also extremely time consuming. If you're not already 100% sure that you MUST sell ads directly, you're
Learn MoreThis post covers the basics of ad networks, including strategies for boosting earnings and running effective experiments. We’ll touch on a number of the large ad networks, but focus on the dominant
Learn MoreWhile most display advertising revenue is generated through traditional banner ads, revenue from less traditional advertising implementations is growing significantly. Many publishers who sell directly
Learn MoreFor site owners who have plans of selling ads directly to premium advertisers and weaning themselves off of ad networks such as Google AdSense, one of the first steps in the process is developing a media
Learn MoreIf you run a website that has a large and valuable audience, there is the potential to unlock significant value (i.e., cash flow) by weaning yourself off of ad networks and selling your valuable inventory
Learn MoreNative advertising has become an increasingly popular term and concept in recent years, emerging as one of the hotter trends in the digital advertising world. While actual implementations of full scale
Learn MoreWhen attempting to monetize a website through direct display advertising, there are a handful of documents that need to be assembled to make the sales process flow smoothly. In addition to a thoughtful
Learn MoreIf you’re trying to sell ads for a website you own, you may have been asked to provide potential advertisers with a rate card. If you’re not sure what that refers to or how to create one, you’re
Learn MoreOne of the biggest challenges and opportunities in monetizing a website relates to selling ads. The vast majority of Web publishers rely on others to sell their ads–specifically, ad networks that
Learn MoreA media kit is simply a summary of a website and the opportunities to advertise there, generally prepared for potential clients or media buying agencies who are trying to determine where their client should
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