Blogs used to be online diaries for internet users to share their deepest thoughts and feelings and, sometimes, their hobbies. While some people still use them for this purpose, businesses now realize the importance of a blog feature on their websites for many other reasons. If you’re not convinced that spending time creating a blog and regularly updating it is worth your while, the following potential benefits might convince you otherwise.
You Don’t Have to Do It Yourself
You might know blog writing could benefit your online presence, but that doesn’t mean you have the time for it. Fortunately, outsourcing blog writing to content experts like CopyPress means you can reap the potential benefits without having to add more work to your to-do list.
Once you’ve created a blog section on your website and thought about the type of content your customers would see the value in, you can hand this important job over to someone else and save yourself a great deal of stress.
Experience Increased Traffic
It’s easy to assume that having a website means you’ll experience a consistent flow of traffic, but that’s not always the case. However, writing content might ensure you receive more traffic than you do now. New content and keywords are crucial elements of good SEO, meaning your site might rank higher and be more visible in search engines for prospective purchasers.
Turn Traffic Into Paying Customers
One of the most complex parts of making online sales is getting customers to visit your website. Writing regular blog posts is an excellent start, but one inclusion in those blog posts might help you seal the deal. Blog posts with calls to action can sometimes be all it takes to turn a half-interested customer into one committed to making a sale. Add a simple ‘buy now’ link, and you might be surprised by your sales numbers.
Build Relationships
Building relationships with new customers doesn’t happen overnight. They don’t know you, your team, or your products and services. However, blogs often allow mutually beneficial relationships to be formed. By simply leaving the comments section of your blog posts open and encouraging conversations, you might be able to interact with readers who go on to become loyal customers.
More Social Media Content
Social media is popular for marketing purposes, but it’s not always easy knowing what to say and how to engage with your customers on many different platforms. When you create blog posts, you not only have something interesting to capture your followers’ attention, but you’re also providing a link directly back to your website for possible sales. Interesting and current topics can be among the most suitable options and don’t forget to space out your posts over time to avoid overloading customers with too much information.
Having a website can be one of the first steps toward encouraging online sales, but blog posts might provide the extra incentive your customers need to click the ‘buy now’ button. Now might be the right time to create a blog section and get post creation underway.