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February 8, 2021 ,

 Updated February 9, 2021

Vimeo

Video marketing is a fantastic way to connect with your audience. Not only does it allow you to say more in less time, but it gives you a platform to build more authentic relationships with customers, increase trust and boost engagement. 

A well-executed video marketing campaign can help you to drive more traffic through your funnels and increase conversions, but only if you fully understand the tools you have at your disposal. With that said, let’s take a look at six tips on how to get the most out of Vimeo.

1 - Understand the differences between YouTube and Vimeo

First, it’s vital to understand the different dynamics between the two most prominent video hosting platforms, Vimeo and YouTube. While the sites’ basic functions are the same, there are a few key differences you need to be aware of.

Here are some of the features that are unique to Vimeo:

  • No pre-roll-ads
  • Carefully selected “staff picks” instead of randomly recommended videos
  • Max upload size of 500MB
  • A mature community of users that offer constructive feedback and interaction
  • Password-protected videos
  • Pay-per-view videos
  • Different membership tiers to choose from, including a business version
  • Replace videos without losing stats

Unlike YouTube, Vimeo focuses on quality over quantity. To give some context to that statement, YouTube processes around 500 hours of video content every single minute, which means their processing techniques must balance speed with compression quality.

On the other hand, Vimeo has a far lighter processing load which means the videos you uploaded to Vimeo will look much better.

2 - Focus on your quality and connect with niches in your industry

Vimeo limits the types of videos that can be uploaded to the site, and as a result, it’s viewed as a more prestigious platform. How so? Well, it attracts a “mature” audience that is more likely to engage with your content in a positive and constructive manner.  

As a business owner, you can use Vimeo’s sophisticated audience by creating more thoughtful content with higher production values. There’s not as much need to create “clickbait” titles or thumbnails, as the Vimeo community will generally flock towards higher quality content anyway. 

Additionally, Vimeo’s smaller, community-driven platform provides an excellent opportunity to connect with existing niches in your industry. This will help improve your conversions as the views you receive are more relevant to the products and services you offer.

3 - Get familiar with the Business/Pro plan

As mentioned earlier, there are different paid plans with Vimeo, and if you’re serious about video creation, it’s well worth your while picking up the “Business” or” Pro” membership. These extra services give you much greater control over your content and have tons of handy features.

Having a video on your landing page can increase your conversion rate by 80%, and with Vimeo, the paid plans allow you to add custom branding and a call to action to your videos, which does a great job at boosting conversions even further. Custom branding means you can add your business logo to the video player, create a custom outro, and even use your own preferred third party player to display your work if you wish.

4 - Use Vimeo for testimonials

Amazingly, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video, and by using Vimeo’s advanced video creation and branding features, you can take full advantage of this. Video testimonials are a great way to generate more leads while building trust for your brand as potential buyers can learn about your product/service from people who have already purchased.

One such company that is making great use of this is Clients on Demand. They use Vimeo to host a wide range of customer feedback videos that demonstrate their program’s authenticity and success while building credibility and authority in their industry. 

Vimeo

 “Image source: Clients on Demand Reviews

5 - Go live

If you want to grow your audience, you need to look at the amazing advantages of streaming live events. The opportunities with this are endless, but some of the most common things to stream are webinars, training courses, fundraisers, conferences, and Q&As.

So why would you want to go live? Here are some benefits:

  • Creates active engagement with your viewers
  • Builds trust towards your brand
  • Allows you to answer questions directly
  • Build band awareness
  • Less competition
  • Live content is easier to produce as it doesn’t need to be edited and polished

Vimeo’s premium package allows you to stream unlimited live events with customizable graphics, polls, Q&A features, and an audience chat capability. 

6 - Host your online courses

Last but not least, Vimeo is an excellent option for people looking for a place to host their online courses. Once you get familiar with the privacy options, you can add password protection features to your videos, which allows you to share your content with people who have made it beyond your paywall and have purchased your content. 

Additionally, there are some decent security features such as domain fencing and private linking. You also get to choose where your videos are embedded and whether or not it’s permitted for people to download them after they’ve viewed them. However, some advanced security features are absent, so bear that in mind if privacy is a big concern for you.

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