There are several steps to successfully manage remote content writers for your company blog. In order to remain competitive in today’s industry, the content you deliver must be interesting, high-quality, and informative. One of the best ways to consistently deliver well-written content is by managing an efficient team of writers and editors. Since the physical location of your writers is not incredibly important when managing a successful blog, many small businesses have turned to managing remote teams. Read on to learn about how to manage remote content writers for your company blog.
Build A Strong Team
The process to managing remote employees begins with building a team of strong content writers. Ask yourself critical questions like how many writers do you need, what are your expectations, and how much you are willing to pay per post. For your recruitment, do not rely on low quality job sites to find experienced content writers. Instead, look for writers on specialized job boards, as well as through word of mouth recruitment. Even during the pandemic, there are several of the best sites for remote jobs are still hiring.
Once you have identified candidates, test their skillsets through a series of written samples. Depending on their performance on these samples, be prepared to identify barriers, build an agreement, and discuss prices with prospective writers.
Utilize A Remote Employee Scheduling Solution
As you build your team of writers, integrate an advanced scheduling solution to manage your company blog. With remote workers, it often becomes challenging to readily monitor attendance, breaks, and total scheduled hours. Powerful software solutions offer advanced features to help you make rapid schedule changes, monitor staff attendance, capture timesheets, and communicate with remote employees. Harnessing the power of remote employee scheduling solutions, you can build optimized schedules in minutes. Once completed, you can instantly distribute timesheets to your remote employees to ensure that you are never short staffed. Deputy's employee scheduling software even offers labor forecasting technology to help you control costs with real time data on your wages in comparison to sales. As you plan to manage your team of remote content writers, consider integrating an advanced time tracking software solution.
Set Clear Objectives
To successfully manage remote content writers on your small business blog, you need to define clear objectives. First, you need to inform remote employees of your content goals. Simply, these goals represent what your company is planning to achieve through publishing your content. You additionally need to define your specific content form. This step is especially important when you are publishing content as part of your SEO or keyword research strategy. Finally, one of the most important steps of objective setting is communicating clear deadlines with your remote workers. You need to be incredibly specific and strict with deadlines in order to have success throughout your content management strategy. When you communicate these objectives, be sure to define them a significant amount of time in advance.
Define Specific Workflows
To manage your team of remote workers, you need to define consistent, repeatable workflows. A defined workflow creates a process your content must follow before it is published. Often, this process moves from outline, to writer, then to editors, back to the writer, and then it can be published.
Taking the time to create this structure makes your daily processes, as well as the quality of your posts, significantly better. Creating a defined workflow is essential for managing a blog of any size and ensures that your content is published on time and consistently meets your quality standards. As you prepare to build and manage a team of remote content writers, be prepared to define specific workflows.
Develop A Centralized Communication System
To successfully manage your team of remote content writers, you must identify a centralized communication system. You need to prioritize frequent, clear, and effective communication with your remote workers.
Since remote workers cannot easily stop by your office whenever they have a question, you need to focus on some form of digitized, instant communication. If you do not currently have a policy in place, it is easy to set practices for instant messaging at work with remote employees. Easy forms of instant communication give you a chance to layout your expectations, provide instruction, and establish deadlines. At the same time, you should frequently use audio and video communication to better connect with your remote content writers.
There are several steps to efficiently manage a team of remote content writers for your company’s blog. The process to managing remote employees begins with building a team of strong content writers. Integrate an advanced scheduling solution and Password Manager (preferably Single Sign-on) to manage remote workers your company blog. At the same time, you need to define clear objectives. Moreover, you need to define consistent, repeatable workflows for your remote content writers. Furthermore, you must identify a centralized communication system. Using these tactics, you can manage remote content writers for your company blog.