Exploring the ways, you can optimize your website effectively in search engine.
It is no secret that in today’s competitive online world, it can be quite a challenge to get a new website optimized to show up consistently on search results.
If you don’t know the right steps towards SEO optimizing and managing your website correctly, it can be left in the dark and eventually become a wasteland nobody visits.
So, what can you do to optimize your website effectively? Here are the best steps for SEO optimizing your website.
Pick The Right Domain Name:
It is the name, people can find your website using search engines, so make sure it’s memorable, and it stands out from the crowd.
Make sure that the name is relevant to what you are trying to present to the world and is easy to remember.
Do some research and see what kind of pages already exist with a similar theme to analyze and pick up inspiration. You should then try to find your unique niche in the field and implement it in your domain name.
Have an SSL Certificate
SSL certificate is now a prerequisite for every website. Different SSL certificate types like SAN SSL certificate, wildcard SSL, multi-domain SSL are designed for site’s security requirement.
An Extended Validation Certificate being a single domain certificate offers the highest validation and 256-bit encryption.
The authority requires in-depth validation by requiring business-related documents and assurance from third party resources for business existence.
Whereas, a wildcard certificate is useful to a domain and all its firs level of subdomains.
It means that search engines view your website as being safer, more trustworthy, and rank it up higher on results than a site without this kind of a certificate.
To keep track of how well your website is doing, a great tool you can use is Google Analytics.
Google Analytics can help you monitor how many people visit your website and where they usually come.
This way, you know exactly where your audience is coming from and can tailor your SEO optimization towards those people, including things such as keywords.
While we are at the topic of keywords, keyword research goes a long way into effectively optimizing your web page.
Once you figure out precisely what you are trying to present to your audience, do some research on the topic and find out what competitors are doing, or you can try out Google’s Keyword Planner and use its suggestions.
How Do You Get The Right Keywords For a Website?
You can start by asking yourself simple questions such as:
What is the website about, and what is the primary purpose of the page?
Post relevant content that is up to date and attractive to the audience. The content that s displayed on your website is the primary way you are communicating with your audience. This plays a massive role in the way most website achieve top rankings on Google.
Everything you publish on your website is addressed as content, with the most common categories being:
Web page content — An introduction to the site featuring about section, contact section, categories, and so on.
Blog posts — These posts should make up the bulk of your website, as blog posts can be written continuously and updated. It ensures that you are always up to date with the latest trends and keywords related to your business of choice.
eBooks, white papers and reports. — These can be added as benefits for people to subscribe to your website using newsletters. It may be on relevant topics or subtopics of your website theme.
Newsletters are an effective way to gather an audience of constant readers and visitors and a way to effectively create an email list you can promote to in the long run.
You can even implement features such as sales pages, videos, pictures, infographics, and more.
Optimize your website’s URLs:
In simple terms, this means that every link on your website should be easy to understand and detect.
For example, when you visit the About page on a website, it’s usually located in or written in the style of www.website.com/about, instead of most default values website builders use such as www.website.com/sqwwe212331qwe.
The shorter the URL, the easier it is to find. Keep this in mind when optimizing the structure of your website.
Title tags play an essential role in the way Google perceives the content on your website.
Even before the page loads, Google can look at your tags to learn more about what the page is about. It makes it another right area in which you can use your target keywords.
The title tag should be short, 60 words at the most, as that’s the number of words Google will showcase on search engine results.
Improve The Speed of Your Website:
To do this, you can start by optimizing the images, as they take the most time to load.
The larger the images, the slower the load time for users even with slower internet connections, such as the people still using 3G technology or are connected to a slow Wi-Fi network.
If you are using platforms such as WordPress to create your website, use only the necessary plugins as these can also slow down the website’s load time and decrease overall traffic as most people have short attention spans and don’t want to wait 5 or more seconds for a website to load.
While we are talking about images, you can use them to your advantage by customizing their name.
Once you write your selected keywords on the images on your website, Google can forward people to your website through those images.
For example, once you upload an image to your website, it should look something like name.jpg.
If you are using page builders such as WordPress, you can easily change the title and alt text of your image within the customization menu it offers.
If your website is built manually by you or a company, you can easily customize the HTML code.
Find the image you want to optimize, an example being <img src=”name.jpg” alt=” name keyword”> and change it to your desired keyword.
Getting Links Can Earn You a Lot of Exposure Long Term:
To earn links, you can implement a few strategies such as: Creating content that interacts with other people, such as guest posts or infographics, which will entice people to share it and link to it.
Promoting your content to the right audience is also extremely important. So, having people continuously linking other like-minded people towards your website can also help tremendously in ranking you higher in search results.
Start Building Relationships With Influencers:
Influencers are a set of people who have acquired a specific audience. This audience usually follows them for the specific content that they share, an example being YouTuber’s who play video games.
YouTuber’s who play video games that attract gamers, people interested in that type of content, so if your website is about gaming, getting in touch with these people can help bring more audience towards your website.
Another example would be Instagram influencers. Most of the famous people on Instagram promote flashy lifestyles, visit exotic places, or drive expensive vehicles.
So, for example, if you are promoting a travel blog or a blog about cars, you can connect with these influencers and work with them.
They can bring their ever-growing audience to your website, leading to consistent and stable growth over time.
Eventually, people will start perceiving you as your entity, and you will eventually not even need to promote your content to gain a bigger audience.
Make Your Website Responsive & Optimized For Multiple Devices:
Responsiveness of a website also plays a role in how Google ranks sites.
Different people use different devices to view online content; some choose to display this content on their computers, while others prefer using tablets or phones.
Making your website responsive leads to happier visitors and inspires people to stay on your site longer and view more of the content you are providing them.
Submitting your sitemap to Google with the Google Search Console can speed up the optimization process.
By default, Google will find your website through its algorithms and A.I., but you can speed up the process by directly adding it.
In conclusion, SEO optimizing your website is tedious work, but it can also be a lot of fun.
With the number of tools, we have on the market today; it should be more comfortable than ever to properly optimize your website and get the most out of it.
By targeting the right audience with the help of these tools and influencers, you can work towards building your brand of custom-tailored content and eventually win even more people over on your own.
If this is still too overwhelming and you are looking to hire a professional SEO company to take care of everything for you, we have worked with the businessmedia.ee team founded by Karl Kangur on several projects with great success.
The most important thing to remember is to be consistent with the type of content you are producing and to be always active to grow your audience.