7 Most Important Tools for Digital Marketers 

A great marketing strategy starts with the right tools. 

The right tools can make digital marketers’ lives easy and enable them to generate the best possible results from their efforts. It also ensures that you aren’t spending your valuable time on tasks that can be automated.

As a digital marketer there are many tasks which need to be done on a regular basis from managing marketing campaigns, plan A/B testing, competitor analysis, track search engine rankings, outreach campaigns and many more.

On the flip side, digital marketers who don’t take advantage of modern marketing tools might lag behind their competition. I’m sure you don’t want to, right? I mean, that’s why you’re here!

So, without wasting any more of your time, let’s dive into the 7 best and must-have tools for digital marketers.

1- HubSpot

HubSpot is one of the most popular marketing tools out there. HubSpot lets you easily build popup forms using a simple drag-and-drop builder to convert anonymous visitors into leads. Furthermore, its live chat feature enables you to engage website visitors. 

You can also sync all your lead details into the free HubSpot CRM and then create mobile-optimized email campaigns that look professional (without coding). You can even personalize content for each recipient and run A/B tests to increase engagement. 

When you move to the paid version, you get access to advanced features, such as ad retargeting, landing page reporting, automation, SEO, social media, and predictive lead scoring.

Ultimately HubSpot allows you to grow website traffic, convert more leads, shorten deal cycles, and get a birds-eye view on your marketing efforts. 

2- Ahrefs

Ahrefs is one of the leading all-in-one SEO tool kits out there. Plus, it is easy to use and has a minimal learning curve. Ahrefs allows you to conduct an extensive website analysis. It then flags all possible SEO issues and provides recommendations on how to fix them.

With Site Explorer, you can analyze your competitor’s SEO performance, including their organic traffic, backlinks, and paid traffic. In addition, its Keyword Explorer helps you determine the top phrases that your prospects use to find your business so you can optimize your website for them. 

Wait, there’s more. Ahrefs Content Explorer helps discover and analyze top-performing content in your niche. You can sort results by estimated organic traffic, backlinks, domain rating, and social shares. 

3- Google Analytics

Does Google Analytics need an introduction? It is the most used analytics platform of all time (used by 55.8% of the websites on the Internet). 

At the most basic level, Google Analytics displays who is coming to your website, from where, and on which pages they spend the most time. Plus, it shows bounce rate, average session duration, and new vs. returning visitors. 

You can even gain deeper insights into how users from your Google Ads campaigns engage with your site. This will enable you to improve your AdWords performance and return on ad spend. 

4- Google Ads

Google Ads is yet another popular tool for digital marketers. It enables you to advertise your product on Google search engine and Google partner websites. Payment is usually pay-per-click or pay-per-impression (one thousand views). 

It is an excellent way to show your products to potential customers for very specific queries. You can even set up your ads to display for competitor mentions to attract prospects interested in their services, just like these advertisers.

Screenshot taken in Incognito Mode

5- CallHippo

CallHippo is a business phone system that let's you buy virtual phone numbers. You can use local numbers in your ad campaigns, emails, or even social media ads to attract local customers and build trust with them. CallHippo lets you buy virtual phone numbers for more than 50+ countries. 

Plus, CallHippo has a call tracking feature that helps you identify which marketing campaigns are generating calls, conversions, and revenues. It even enables you to determine the best channels and keywords that make customers call your business.

The primary advantage of using a virtual phone number and call tracking is that it helps track offline conversions and proves your marketing efforts’ ROI. 

6- Mailchimp

Mailchimp is an all-in-one integrated marketing platform that can help digital marketers better track, manage, and create personalized campaigns. For example, you can create sign-up forms, segment customers based on common traits, and customize your messages based on people’s purchase history and browsing behavior.  

When it comes to email marketing, it has 100+ pre-designed email and landing pages that fit any message. It lets you personalize individual content blocks within the email. You will even get real-time feedback on how to refine your subject lines. In addition, you can create automated email sequences to deliver relevant messages to customers as they interact with your website.

Enter your text here...

It also has a creative assistant that designs beautiful, on-brand pictures for you using AI. You can sync, store, and edit all your images in one place, which you can then use in your campaigns to increase engagement. 

7- Canva

Canva is a graphic design platform that lets you create images for different occasions and channels. It has pre-formatted templates for each social channel (Facebook, Instagram, and Twitter), eliminating the need to resize the images per the platform’s requirement.

Its easy drag-and-drop builder combined with thousands of templates make it easier to customize any image to suit your requirements. You can even create images from scratch (on a blank canvas). 

Wrapping Up

Even the most successful digital marketers use tools to improve their campaign’s performance and automate tedious tasks. The seven tools mentioned above can help you at different stages of online marketing and excel in each of them. 

Did we miss any of your favorite digital marketing tools? Let us know in the comments!