Over 93% of actions on the internet start with a search engine! Now, to rank high enough for potential visitors to notice you and come across your content, you ought to play by the rules of search engines. Gone are the days when websites could achieve a good search engine rank through keywords, tags, or quality content.
Today, the world is changing and is driven by data, making organizations continuously analyze and revamp their SEO efforts to stay ahead of the competition. Well, through an array of SEO changes, you can improve the likelihood of receiving quality & organic website traffic. In this post, we will talk about effective SEO practices that can help you boost organic traffic on your websites.
Boost User Experience Across Website:
A search engine's goal is to provide the best possible result to a user's query. With the advent of revolutionary technologies and paradigms such as EAT (Expertise, Authoritativeness & Trustworthiness), search engines are getting smarter every day in determining quality websites. Outdated, conniving, or slow to load websites encourage visitors to bounce back to SERPs and look for an alternative. Thus, contributing to your website's bounce rate and lower rankings.
Throughout the website's life cycle, the goal should be to enhance the user experience. Often website owners think that just keywords, content quality, image optimization, or inbound links make up the SEO strategy. However, there is much more to it! Start today by keeping a check on the bounce rate of your website, average session duration of visitors & website site navigation.
Optimize Visuals:
Images are that critical resource that makes the content delivery attractive, engaging & highly accessible to viewers. One should note that images are equally relevant for your site's SEO! Search engines derive contextual information from images that are optimized and thus, rank the website higher. The goal should be to include highly optimized images in terms of size, format & resolution to encourage user engagement.
Heavy images tend to make people bounce back from your website. According to a study, even a one-second delay can make 40% of visitors abandon a website. Thus, size, format & resolution play a paramount role in your website's SEO. Depending on the requirement you can use JPEG, PNG, or WebP image formats to strike the right balance between image quality and compression. You can also use unique SEO-friendly images from presentation PowerPoint themes and avoid plagiarism at all times.
Mobile-Friendly Websites:
It was the year 2015 when Google included mobile-friendliness as a major ranking factor for SERPs. Fast track 2021, as per Statista, mobile devices account for over 55% of global website traffic. Search engines today know that a majority of people are using mobile devices. By improving your website's mobile-friendliness, you can rank higher in search results and make it easy for prospective clients to reach you.
Not sure if your website is optimized enough? You can test your site at Google's official mobile-friendliness testing suite in seconds. Let's move ahead and understand some of the tips that you must remember while optimizing a website for mobile users:
Redesign and introduce specialized pop-ups and notifications for mobile devices
Reduce incorrect taps by designing the site for all kinds of touch
Leverage AMP (Accelerated Mobile Pages) and caching
Make CTA (Call To Action) buttons more accessible to users
Apart from the above tips, you may also consider using state-of-the-art mouse tracking and heat map technologies to comprehend how people move on your website and further optimize on the move.
Embed PowerPoint In Your Website:
As we know, PowerPoint presentations are an amazing way to communicate ideas to your viewership through structured and engaging content. Do you know you can include intuitive and professional-looking slides on your websites and boost SEO? PowerPoint presentations are uncluttered and significantly improves the readability of content.
Once embedded, the website can contribute to a higher SEO as it has keywords and phrases that point directly at your business and associated niche. One of the major ranking factors in SEO is the title. You can tag the PowerPoint slides while embedding and reap maximum SEO benefits. You can use engaging presentation backgrounds and enhance content readability and get access to higher organic traffic.
Start Your Podcast:
When it comes to reaching new audiences, bringing visibility, and spreading your content to every corner of the internet, podcasting is a go-to winner. Podcasting has significant SEO benefits for your websites and applications. When done right, it can help you provide a better search engine experience via improving the website's SEO and growing the audience.
Today Google and other popular search engines can parse and scan through recorded speech. The titling, audio content indexing, and transcription all contribute as keywords for boosting the SEO of the website. Moreover, you can build stronger backlinks as your podcast gains momentum. The higher the quality of backlinks, the more trustworthy and authoritative your website can become.
Maintain SEO Ranking Over Time:
Now that you have done all the hard work and started experiencing increased organic traffic, it's time to discuss the rank loss! With new websites and competitors entering the market every day, a rank loss can occur when you lose hard-earned keywords to them. The key here is to continuously monitor and improve your website's SEO efforts, revamp the published content, and foster stronger relationships with visitors.
Website managers can leverage website analytics tools and establish a feedback loop to keep a check on SEO-related metrics. Thus, you can improve organic traffic for your website manifolds while eliminating any anomalies in the long run. Based upon the website inference generated, you can customize the SEO strategy, make alterations and attune the efforts to generate maximum engagement possible.
The End Line:
There is no denying that good content has the potential to stand apart from the crowd and win out in organic rankings. However, the technical parameters matter a lot as well! Page loading time, site optimization for all devices/screen sizes, optimal page flow, visual hierarchy all contribute towards a higher user engagement, thus, a better website rank.