Digital marketing is an essential part of releasing any product into the wild. After all, you can’t just depend on word-of-mouth marketing to get things done.
However, marketing is more than just plastering your brand name on every virtual surface imaginable. You have to target a specific audience, compete for rankings on search engines, keep track of metrics, and much more – all on a tight budget.
Additionally, there’s no shortage of different options for digital marketing tools. Some are free, others are premium, but most will definitely help you achieve the best results. So if you can’t decide on which to choose, here are our Top 6 digital marketing tool recommendations.
What is digital marketing?
In short, digital marketing encompasses everything involved in informing the public about a particular service or product. Under the digital marketing umbrella, you can find:
SEO (Search Engine Optimization)
Content writing and marketing
Email marketing
Graphic design
Digital advertising
Influencer marketing
Affiliate marketing
And much more. By utilizing all of these creative methods, digital marketers target an audience receptive to their message. Much of it involves trial, error, and figuring out what the consumer wants and needs.
Why do you need digital marketing tools?
A lot of work has to be done if you want to reach your target audience effectively. As such, you must take advantage of a multitude of digital marketing tools that can make the process easier and more efficient. A good marketer doesn’t just follow his gut but makes calculated decisions based on various metrics and data.
Therefore, he needs to keep track of a wide range of variables to make the best choices for the ever-changing digital landscape. Naturally, each marketer is responsible for a different product and needs to pick the right tools for his market.
However, there are some essential digital marketing tools that every marketer should be familiar with, as these tools are helpful in many situations.Top 6 digital marketing tools
Here are our digital marketing tool recommendations that can help every type of business. You can start using many of these tools already since most come with free plans.
Ahrefs
SEO is an essential component of digital marketing. It lets you know how to make your website visible on search engines, what’s missing from your content, and what people search online. It also should be easy for beginners and powerful enough for SEO experts.
Ahrefs is the one-stop shop for all of your SEO needs. With it, you can check the performance of your website for a specific keyword, monitor competitors, analyze the top-ranking content, keep track of your own ranking, and much more. Best of all, many features are actually available for free. However, the premium version of Ahrefs is a must-have for serious marketers.Slack
No campaign will run smoothly without proper communication with your colleagues. It’s also essential that every team has a dedicated place for meaningful discussions, both business-related and unrelated.
This is where Slack comes into play. It’s an all-in-one productivity and communication platform that can be integrated with various external tools for further customization. It’s available for free and offers additional benefits with premium plans.Yoast
If you’re using WordPress as your CMS (Content Management System), chances are you need Yoast to boost your content quality. It’s a plugin that works with the built-in WordPress editor and monitors the quality of your written content.
For example, it can check various SEO metrics, keyword usage, and content readability. To sum up, Yoast will ensure that your content is top-quality and will rank highly on search engines.
Google Analytics
If you want to optimize your website to its fullest potential, you need to analyze various visitor metrics. With GA (Google Analytics), you can keep track of incoming traffic, user data, interactions with your site and create goals that you want to reach. Essentially, it’s a must-have tool for digital marketing.
Furthermore, you can integrate GA with Google Ads to optimize your budget, ad spending, conversions, and target your key audience. And the best part? This powerful digital marketing tool is free.VPN
Every marketing master needs a VPN (Virtual Private Network). Firstly, it provides an essential layer of security for all of your digital activities. By encrypting your internet traffic, a VPN hides your marketing tactics and keeps them confidential and protected from competitors and copycats alike.
Secondly, you can observe the web from various perspectives by rerouting your connection through a server in a different country. For example, you can use a VPN to check how a certain search engine query gets different results in other countries. Also, you can see the competitor’s prices and how they change based on the location.Mailchimp
You can’t expect your customers to always come to you. Sometimes you have to let them know about you by visiting their inbox. In the best case scenario, this should happen automatically.
With Mailchimp, you can do just that. It’s an all-in-one email marketing and social advertising tool that allows you to create professional email campaigns and landing pages, keep track of engagement, open rates, clicks, and adapt to your customers’ needs.
Most importantly, this digital tool is free as long as you have less than 2,000 subscribers.
Conclusion
With these 6 essential digital marketing tools, you’ll have all fronts covered on your campaign. Many agencies are using these tools as well, so having some practice with these programs is a valuable experience for your future career as well.
Furthermore, this is just a glimpse into the wide variety of instruments that could be at your disposal. They may differ depending on your industry, audience, and success metrics. But in the end, at least one from this list will surely end up in your digital toolbox.