Social media management seems like a straightforward job: you post and share on different social media platforms and grow your audience. But in reality, it’s anything but simple.
That’s because there are so many details to manage. In addition to creating content and scheduling your posts, you also need to keep track of which networks are the most effective for growing your audience, respond to comments from followers, and monitor brand sentiment after an unfortunate PR moment.
If you’re feeling overwhelmed by the amount of time that goes into monitoring and posting to all of your social media profiles, you’re not alone. Fortunately, there are several time-saving social media management tips that will help you streamline this process and give you more time to focus on creating engaging content for your followers.
Plan and schedule your content in advance
Planning ahead and coming up with content ideas ahead of time can save you a lot of time. In most cases, scheduling your social media posts one month in advance works best, while fast-paced fields like blockchain and cryptocurrencies may require shorter intervals.
The best thing you can do is to sign up for a platform that allows you to schedule and plan social media posts days or even weeks ahead of time. Monday, Planolym and Asana are all great for this task.
Simplify repetitive tasks
As a social media manager, you will have to do a lot of repetitive tasks. By automating these tasks, you will not only save time but also reduce stress. When you’re stressed out about managing your social media accounts, it’s easy to make mistakes and become demotivated.
If This Then That (IFTTT) is the ideal way to link apps, devices, and services. Each service on this platform includes a set of triggers and actions that can be coupled to create automations that help you meet your objectives and be more efficient.
Additionally, a password manager can be very useful for social media managers who are responsible for multiple accounts. A password manager is a software tool that allows users to store, organize, and manage their passwords, which makes it easier for you to access your information when needed.
Create your graphics quickly
Fortunately, you don’t have to be an advanced graphic designer to create nice designs for social media. There are numerous tools available to assist you in creating graphics that stand out from the crowd.
Canva is the perfect platform for this. If you don’t already know, Canva is a design-focused online content production tool. It's essentially an online Photoshop.
Using Canva has numerous advantages, such as:
It’s user-friendly;
It’s budget-friendly;
Pre-designed templates are available for all social media channels.
To make more advanced designs, you can incorporate Freepik and Wepik into your content. These platforms offer royalty-free vectors, templates, and pics.
Quality over quantity
It's always nice to have a steady stream of news and announcements, but it's better to have nothing than to have false info posted.
All social media channels have insight sections. By analyzing your social media insights, you can understand which content is working and which isn’t. You can also use these insights to predict which topics are likely to be popular in the future. By forecasting customer behavior, you can plan for growth and serve your customers better.
Additionally, sometimes coming up with captions and ideas can be very hard. If you’re experiencing writer’s block, don’t force yourself to write. Read this for some helpful caption-writing tips.
Try to keep away from distractions
Social media can be a huge distraction. Every time you glance at your social streams, there are so many things to see. Too much information can overload the brain, making it difficult to focus on vital tasks.
Try to stay disciplined and be mindful of what you do and look at on your screen. Additionally, create a clean, clutter-free environment to avoid physical distractions.
Conclusion
Whether you’re a blogger or a business owner, managing social media can take up a lot of time. Following these strategies will help you save a significant amount of time. All it takes is a little preparation and planning to make social media management a breeze.