Of all the things you can do to stand out from your competition, investing in interactive posts, especially on Facebook, lands at the top of the list. Creating content that engages followers is essential in today’s crowded market, so you’ll really need to learn how to hook your audience.
10 Tips on How to Create the Best Interactive Posts on Facebook
While reach and engagement on Facebook aren’t what they used to be, you can still attract a large audience on a competitive platform by using these 10 tips to create interactive posts.
1. Develop Content Pillars to Clarify Your Niche
You can create an incredible interactive post, but it won’t go very far if you aren’t appealing to your niche. That’s why you should use these content pillar ideas for social media to focus your content. To keep things simple, include three to five topics your brand will consistently discuss.
2. Ask Questions Your Audience Wants to Answer
If you ask your followers to do something, they’re more likely to do it. For example, if you ask users to “leave a like for option “A” or a share for option “B,” you’ll encourage your audience to engage with posts. Posts that pit two topics against each other are typically very popular.
3. Share a Post That Asks for Customer Feedback
Customers want to share their opinions with you, but they may feel uncomfortable providing feedback if their identity is attached to the comment. But even the shyest customers will offer feedback if you ask for it. Plus, you can use their opinions to improve parts of your company.
4. Use Bright Colors and Simple Images/Graphics
Try scrolling through Facebook and take note of what your eyes land on. More often than not, you’ll pay attention to posts with bright graphics and simple images as they break up the text. Bright colors in UI designs are known for increasing interest, especially if your graphics move.
5. Share Links to Valuable Blog Posts or Content
Although bright colors and simple graphics do draw the eyes and increase engagement, they’re not automatically interactive. However, a post that links to a blog post or other type of content will encourage direct interaction, as your audience will want to click the link to learn more.
6. Participate in Trends and Relevant Holidays
It’s hard to know what makes content viral or how to create something that will become a trend, but you don’t have to reinvent the wheel. Simply mentioning a trend, meme, or a popular topic can garner engagement. Or, you could bring up a holiday or event that everyone’s talking about.
7. Run a Timely Contest, Giveaway, or Short Poll
Ask your audience to interact with one of your posts for a chance to win something. Everyone loves free stuff, so it won’t be hard to convince your followers to enter a contest or giveaway. Polls are another great way to get engagement and collect feedback from your audience.
8. Make a Bingo Board or Fill-In-The-Blanks Post
Virtual bingo cards filled with relatable citations or experiences are engagement magnets as long as you ask where your audience would be on the board. A fill-in-the-blanks post is perfect if you want more comments on your content, especially If a correct guess wins something.
9. Share a Funny Video (or a Dog or Cat Video)
We can’t get enough of funny videos, especially on Facebook, where they typically perform better. But if you really want to knock it out of the park, feature a cat or dog in your post. Cats make up 16%, and dogs make up 23% of total Youtube views and average 12,000 views each.
10. Post a Quote or a Deep Inspirational Story
There’s a lot of negativity on social media. When your followers see something positive, they’re more likely to stop and reflect on how your brand can help them. If you have an inspirational brand or charitable story to share, you could attract even more engagement and go viral.
In Conclusion…
To make a great interactive Facebook post, you need to work off of your audience's emotions and their willingness to provide feedback when asked. But if you want to ensure your posts stand out, you need to include bright graphics, funny videos, and valuable/relevant content.