Though the glory days may be behind us, affiliate marketing remains a multi-billion dollar industry and a primary source of income for thousands of successful online entrepreneurs. As the number of merchants embracing affiliate marketing strategies has increased, new opportunities have been created for Web publishers able to build an audience and effectively promote affiliate offers.
There are a number of merchants who work directly with affiliates; but most affiliate marketers will make use of a network to find and implement offers on their sites. Though networks take a cut of fees generated and therefore reduce the overall amount paid, they do serve some valuable purposes in the affiliate marketing ecosystem:
Below we highlight some of the best affiliate marketing networks out there. For more on evaluating potential offers and networks, check out our feature on How to Pick an Affiliate Marketing Offer. (And if you’re enjoying this article, you may want to subscribe to our free newsletter; we’ll send monetization tips straight to your inbox each day.)
CJ Affiliate is one of the largest affiliate networks out there; if you’ve been in the affiliate marketing business for any amount of time, you’ve probably come across it at some point. Just about every major merchant has their offers listed on CJ Affiliate (formerly Commission Junction), making it as close to a one-stop shop as it gets in the affiliate industry. Most advertisers have multiple creative sizes available, which forces more decisions but ultimately gives affiliates more control over their performance.
In other words: if you can’t find an affiliate offer that makes you money from the CJ Affiliate database, you’re probably not going to make it.
With thousands of merchants on the platform, CJ Affiliate makes it relatively easy to segment and compare. Getting the affiliate code to use on your site is also pretty straightforward; once you’re approved, you can be running dozens of different affiliate offers on your site in a matter of hours.
Affiliate marketers will get out of CJ Affiliate what they put in. Though there may be a few exceptions, it’s definitely not a “set it and forget it” monetization solution the way AdSense and other display networks are. Optimizing revenue requires constant monitoring and tweaking, at least for the first several months.
To recap, the advantages of CJ Affiliate include:
For more on CJ Affiliate, check out our in-depth network review.
Rakuten LinkShare is one of the oldest affiliate marketing networks, but is now quite a bit smaller than some of the bigger players in the industry. CJ Affiliate, for example, has nearly three times the number of merchants, including a significant percentage of the LinkShare merchant base. When starting the search for affiliate offers that monetize well, it’s best to begin with as large a field as possible.
There are a couple slick features of LinkShare that differentiate this platform a bit. For example, the ability to automatically rotate through the different banner ads for a particular product is a big advantage both in terms of administrative burden and optimization. Instead of manually selecting which 300×250 ad you want to run, LinkShare lets multiple versions rotate with only a single snippet of code.
LinkShare also allows more flexible “deep linking” to specific merchant landing pages, which in turn allows for increased customization of the campaigns run.
To recap, the advantages of Rakuten LinkShare include:
For more on LinkShare, check out our in-depth network review.
By some measures Amazon has the largest affiliate program out there, with products from more than 1.6 million sellers (basically anyone who offers products on Amazon) and hundreds of thousands of affiliates. Amazon has the most intuitive and easy-to-use technology of any affiliate program. Beginners with limited tech expertise will have no problem getting up and running, while more sophisticated developers can get fancy with the APIs and advanced implementations available to them.
Because Amazon offers so many products, it can be used in affiliate models that resemble fundraisers. For example, Wisconsin Public Radio tells listeners over the air that they can support the station by going to their site and clicking through the Amazon link to do their online shopping:
Several podcasts have a similar arrangement, asking their listeners to support the show by clicking through the Amazon link on their site. This type of affiliate model really only works with Amazon, since anything from baby food to flying robots can generate revenue if purchased through an affiliate link. For other models, see our feature Five Proven Affiliate Marketing Strategies.
The biggest drawback of Amazon is the commission structure. Commissions start at just 4% of sales for smaller affiliates, though they can climb as high as 15% for higher volume referrers. And because most of the products sold on Amazon are physical goods, affiliates also won’t have many options to refer sales that generate recurring monthly or annual income.
To recap, the advantages of Amazon Associates include:
For more on Amazon Associates, check out our in-depth network review.
ShareASale is another of the largest affiliate marketing programs out there; the platform has about 3,800 merchants listed. About 1,000 of those are exclusive to ShareASale, and affiliates are able to see only merchant offers not available elsewhere if they want to focus their efforts.
ShareASale also publishes a significant amount of data on each of the offers running, including Earnings per Click, Reversal Rates, Average Sale Amount, and Average Commission.
While these figures aren’t guarantees of payouts that affiliates can expect going forward, they’re certainly helpful in evaluating the attractiveness of a campaign.
To recap, the advantages of ShareASale include:
There is no rule against using multiple affiliate networks at the same time, and we would generally suggest doing so as a best practice. Though it adds a bit of extra work, this approach will let affiliates compare the various features of different platforms directly.
It’s also worth noting that many merchants, especially the larger ones, utilize multiple affiliate marketing networks to sell their products. So if you have the time to set up multiple accounts and plan on investing in finding the best offers for your site, it’s ideal to run all of the networks above.
If you want to keep things simple with a single network, ShareASale or CJ Affiliate is probably the way to go!
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