A lot of traffic in the streets is considered a bad thing, but having a lot of traffic in the digital world is a highly desirable. Around 4.66 billion people around the globe use the Internet for one purpose or another. Lots of them use it for shopping, which is why the eCommerce industry is flourishing lately.
According to stats, the eCommerce market in 2020 was worth a staggering $4.28 trillion. People buy almost everything online – from the tiniest pieces like needles to gigantic items like airplanes and yachts worth dozens of millions of dollars.
Over 2.14 billion people are considered to be online shoppers in 2021. The Covid-19 crisis kept everyone in their homes, and people realized that shopping through the Internet is convenient and even better than going to physical retail stores to get what they need.
There are millions of people involved in the world of online trading. Everyone wants a piece of cake. Some are working hard for their paycheck, while others are trying to snatch as many visitors on their digital stores, using all available resources.
Sometimes, these resources are not in a compliance with the standard user experience rules. Ads and pop-up banners once overtook the Internet, and users started installing ad blockers. Now, lots of browsers have ad blockers as a standard part of their software packages.
Since standard ads became useless, marketers had to develop a different strategy, so they invented native advertising.
What is native advertising?
Native advertising is all about delivering a message to the recipient without pushy advertising. It is the best way to advertise a product or a service without people realizing they are being shown an ad.
It comes in a few acceptable forms for users – videos, articles, blogs, or editorials. For example, a person will love to see a blog post on the latest Elon Musk speech about Bitcoin; and inside, there will be a carefully crafted article in which the product that needs the advertising will be inserted.
That way, the user will enjoy a useful story about what they are interested in and will still have the chance to click on a product that might be valuable for them. That’s the core of native advertising.
Why won’t everyone use this method?
The short answer is – because it’s not easy nor cheap to create all that content. One needs to spend a lot of time writing and working their outreach magic to get the content out, leaving no time for other tasks revolving around the main project or paying digital marketing agencies to do the same for them.
Many affiliate marketers and companies running similar projects buy specialized software that uses artificial intelligence to track and exchange ads on platforms around the Internet, maximizing the chance for users to see their ad.
The first option is incredibly hard, especially for beginners. Even if you have amazing content, whether video or written, no one will know it exists in the ocean of information online. You’ll struggle to get the content out there, making all efforts futile.
Native advertising still have a better conversion rate
According to stats, native ads have a CTR of around 0.80%. Compared to display ads that have only 0.09%, it’s clear that users will more likely convert if they are offered native advertising content.
This is still a good number. If a page has 120 visitors, one of them will come to the landing page and potentially spend money on the offered product. On the other hand, if the ad is shown as a floating banner, only one in over 1100 visitors will click to see what it is.
Conclusion
It’s worth knowing that the world of digital advertising is going to change in the future. With new technologies, apps, and sophisticated software to capture users’ attention, their focus on an ad will be even lower.
All digital marketers must follow the trends and do as well as possible for their campaigns. Right now, nothing beats the native advertising strategy, and it seems like this one’s going to rule the sky of digital marketing for years to come.