If you’ve been blogging for any considerable length of time, you’ll know that one of the biggest challenges bloggers face is figuring out how to increase the revenue from their blogs.
One seemingly obvious method to do this might be to increase the traffic to your blog, but seasoned bloggers know that increased traffic is no guarantee of increased revenue.
In the case of bloggers who have ads as one of the monetization models on their blog, in addition to trying to increase their site traffic, a few other things they might look into doing are diversifying and/or increasing the number of ad networks that serve ads to their website and trying to increase the revenue they earn from the same amount of traffic, in other words, increasing their RPM.
If you are unfamiliar with the term, RPM stands for Revenue Per Mille or Revenue Per Thousand Impressions and it essentially means the revenue earned for every 1,000 page impressions a blog gets. This is exactly what this article is about: Resources or tactics you can employ to increase your RPM.
Before we dive into the topic, let me start by laying some basic foundational knowledge about how your RPM may or may not affect your site’s earnings.
Remember that the income a blog earns from adverts placed on it usually comes from a variety of advertising models such as Cost Per Click (CPC,) Cost Per Mille (CPM,) Cost Per Action (CPA) and a few others. All of the above income models, in addition to the amount of traffic is what goes into calculating your site’s RPM.
Now one important thing to note about the previous statement is that specific ad networks only work with specific models. So some networks will only work on a CPM basis and others only on a CPC basis. Sometimes with mixture of both, and so on.
In the case of CPC and CPA, the user’s interaction (clicks, signups or other actions) with the website is also factored into calculating the RPM of the site. In these cases, if the RPM of a site is to be improved, these user interactions also need to be improved upon.
However, traditional or standard ad formats have generally been proven to command limited user interactions, coupled with the ever increasing use of ad blockers and general user apathy towards ads, resulting in ever reducing publisher earnings.
There is a new generation of non-standardized ad types or formats that are slowly making their way into the industry and slowly growing in popularity among advertisers, publishers and ad networks, and in many cases, is proving to be much more effective than traditional ad types in both communicating a brand’s message, and earning more revenue for the publisher.
Some of these new ad formats, designed for various platforms, are: Skin or Wallpapers, anchors, interstitials, in-read and out-stream ad formats, rising stars, native ads and more.
I will briefly describe these ad formats and how they behave.
Now that we have covered the basics of this set of new non-standard ads, I will now proceed to give you tips on how you can increase your blogs RPM using these ad formats.
First of all, I should remind you that one of the reasons for the creation of these new ad formats is because of the ever increasing ineffectiveness, reduced ROI and revenue that traditional ad formats continued to experience among advertisers and publishers. Which led the industry to find new ways to effectively communicate their message while creating value for the audience.
The message you should take away from this is that these non-standard ads are great sources of new revenue. When you then combine this with the below tactics I am about to mention, your RPM is has a much higher chance of improving.
So what are some of the ways you can increase the RPM on your blog?
What I would recommend you do is to notify your ad network and inform them that you are using Adtags.pro. In the case of Google you would simply need to declare that you are using refresher ads within the AdSense/AdX interface.
This in effect means that you are potentially doubling your earnings from the same user if your site has high average time on page. This no doubt a clever way to increase the earning from your blog, and when you factor in what I (and all the research) previously said about the new non-standard ad formats being more user friendly, it potentially means your site’s users might be more inclined to engage with these ads on your site and consequently make you more money.It costs nothing to sign up to Adtags.Pro. If you’re interested to try it out, you can sign up here.
In conclusion, the above tactics are perhaps some of the most advanced strategies you can use to increase the RPM from your blog, and more so without needing to increase the amount of traffic going to it. Of course, the smart thing to do would be to both increase the traffic to your site and use the above three tactics we have discussed.
No doubt increasing the traffic to your website is easier said than done and we know a lot of bloggers still struggle with this, which is why we have a ton of material here on MonetizePros that provides multiple tactics to increase your website traffic.
Additionally, if you are looking for more things and tactics you can employ to improve your site’s RPM and generally earn more money from your blog, feel free to read this article.