Vimmy is a well known ad network, operated from the Netherlands, that promises to benefit both publishers and advertisers. What you will notice that is immediately unique about Vimmy is that their marketing is no frills, they don't waste time with flashy sales pitches like other networks do.
The tagline on their website banner is, "We prefer not to waste our time writing sales pitches cause we work to make you rich! Join Vimmy and let your ROI prove these words."
Even where you would expect to find a testimonial from a client at the bottom of their homepage they have, "following the market standards we should have a testimonial here....Do you really believe that someone who found a good source to earn money will share this information everywhere?"
So true!
Once most marketers and advertisers have found that golden CPM or CPA, sharing it will only create competition and risk losing that edge.
Vimmy positions themselves as a team of ad tech knowledge ninja's as each one of their team members has an average of 8 years experience in ad tech. This is rare.
They say they offer the best monetization solutions for websites of all sizes, and we wanted to find out if this was true. In this review article, we will go over our experience with Vimmy Ad Network and what it has to offer its clients.
What is Vimmy?
Vimmy is an ad network which specializes in online traffic acquisition and performance internet marketing.
It was created in 2018 by a team of ad tech experts with an average of eight years experience in the industry. They are not your typical commission-based pop up company. That is rare in this industry to have a team with such vast ad tech knowledge.
The Vimmy Ad Network was built from the ground up to provide all publishers and advertisers with an exceptional campaign experience. Campaigns are instantly approved and new campaigns can be created in seconds helping users save time.
Vimmy is a self-serve platform that holds all of the power in your hands. You can launch ad campaigns however you choose - and only pay per result! The self-serve platform features advanced targeting, in depth reporting and real time stats.
The Vimmy Ad Network is so confident they offer the best monetization solutions for websites that their homepage tells you to "join vimmy and let your ROI prove these words."
Who does Vimmy work for?
Vimmy works with a diverse range of customers who all have their own needs specific to different types of business. What they all have in common is the need for effective advertising.
They specialize in working with:
Affiliates. You are able to drive traffic and offers for maximum results with quick launch campaigns.
Agencies. Vimmy offers innovative marketing solutions to agencies and their clients.
Ad Networks. Integration via XML/RTB.
They work with website publishers too, but they definitely have a focus for advertisers.
Vimmy for Advertisers
A lot of people are asking themselves how they can advertise their business on the internet and make money in turn. With CPA goals, this is definitely attainable.
Cost per action goal -- advertisers have powerful access to CPA campaigns. By targeting "cost per acquisition" is a marketer's term to describe the amount of money spent for each customer that they've been able to acquire. That action could be a sale, a click or a form submission.
The platform already sees 2000 million daily ad requests and 650 million daily ad impressions.
You also need to be aware of which country an advertising network works best in. There's really no sense in running ads designed for the UK when the traffic is only targeted to the USA. The top countries from the traffic chart include:
US
Brazil
Indonesia
India
France
Germany
Spain
The average cost per click is different per country but ranges from $0.003 to $0.0034
Vimmy has just recently introduced Smart Optimisation Tools for their self serve platform. The new Vimmy Optimization Algorithm accelerates and simplifies optimization of your advertising campaigns. You can get back to work or just kick back and enjoy life knowing that your ad campaign is in good hands!
Just some examples of the smart optimisation tools are that it can stop creatives if its CTR is below the specified threshold, Automatically add placements to the blacklist according to the specified CPA goal conditions, and pause creatives in which the CPA goal is higher than the value you specified.
And almost most importantly, Vimmy proudly boasts that their traffic is all bot-free. Ad click fraud occurs when a person (either manually or with an automated script) clicks on ads without any personal interest in the link. That means that as an advertiser you may be paying for these fraudulent clicks.
Many advertising networks have taken considerable steps to stop ad click fraud on their platforms, Vimmy included. From 2005-2006 both Yahoo and Google settled class action lawsuits for not doing enough to prevent click fraud.
Fraud prevention technology is used to work with our legitimate traffic sources only, allowing for your return on investment.
Are you wanting to reach a new audience?
iPhone only recently announced the use of push notifications in March 2020 as long as users consent to advertisements. As this has only been in place for just over a year, it's still a relatively untouched advertising opportunity. A magic kick those who consider this new format to over 1 billion apple users.
Types of Ad Formats Available
1. Popunder - This is their full page format that is extremely simple and straightforward for all advertisers. They are extremely effective because they open in a new window or tab and remain behind the main window. This works very well for those of us who do not want interruptions, yet do pay attention as we always check our browser tabs before closing them. Vimmy has a lot of global traffic for this and this format is much cheaper then others.
2. Push Notifications - Want to to know why push notifications are so effective? Unlike emails hitting your "promotions tab" Just look down at your phones home screen and you will realize how effective push notifications are! They produced the highest CTR of any form of advertising I have ever done with most clicks happening within 20 minutes (or a lot less)
3. In-page push - This format is a lot like classic push notification except your ads appear alongside the content, versus on top of. This appears a lot more organic (less intrusive) while still yielding very high conversion rates and designed to work on all operating systems and platforms.
4. Calendar Push - This is the new feature of Vimmy that allows you to send push notifications to IOS traffic. The notifications are delivered as a unique type of ad appearing as a calendar event showing only it's title.
This is very exciting because originally all push traffic was available to Android only. Not to mention more then 60% of all USA cell phones are Iphone so you are really getting in early on an emerging new opportunity. I can tell you from experience that IOS users have a lot more disposable income and spend much more on apps then Android Users.
Make sure to read Vmmy detailed guide to Calendar Push and get your campaign started with just a few hundred dollars.
Vimmy for Publishers
A lot of people ask themselves how they can make money with their website while not having to do anything other than posting content on it. While there are many ways to do this, an ad network might be the easiest way to go about doing it. Vimmy offers a couple different types of advertising options that users can choose from depending on what kind of style they want for their website or blog post!
Publishers can enjoy instant approval and within a couple minutes add the site tags to your website to get your website monetized very quickly.
And Vimmy wants publishers to earn more from their websites! They have one of the highest payback percentages for publishers with 85% of the income. This can only be achieved because of their automation process and lower costs then most ad networks.
They pay their publishers on time and have never made a late payment! Plus they pay every week which is great to anticipate cash flow.
How To Get Started
One of my favorite thing about dealing with Vimmy was how easy it is to get started! They have instant approval where you get access to the dashboard to start setting up your campaigns.
For publishers to start making money from their websites, all you need to do is Install the multiTag, a unique solution that ensures you get the best possible combination of your website traffic and an advertising format with an algorithm based on millions of successful conversions. This is a proven way to improve your CPM rates across the board.
Of course it is very easy to setup and use within their dashboard. One thing I really like is how simple it is to use. There's no need for a personal manager to navigate their system.
Pros
- Simple & Easy Admin Panel
- highest payback percentages for publishers with 85% of the income
- Amazing customer support! They really go above and beyond for their clients.
- Low Minimums ($50 for deposits or withdrawals) & weekly payments
- Advanced Push Notification technologies and Easy Access to IOS Calendar Push
- Have recently added paypal as an option for funding / withdrawals
Cons
- Types of offers (for publishers) pay extremely high CPM but not suitable for all audiences.
In Summary,
By using the Vimmy platform, you can ensure your KPI objectives are met at a reasonable cost. They provide a technical solution that gives advertiser the ability to carry out multi-format ad campaigns. Ad campaign rotation is served utilizing smart AI technologies.
By utilizing ad campaign rotation, smart optimization tools, big data, smart analytics and access to API's, you have the tools at your fingertips to make a successful campaign.
And if you have a problem, your ads will never slip through the cracks when you use our support team. They have a support team operating 24/7/365 days a year.
Overall, I like the fact that they have no-bullcrap marketing and a team of experts to operate their smart self serve ad platform.
Ready to take an ad for a spin? Sign up here.
Have you used Vimmy? Share your results in the comments.